volume 4, issue 2, august 2020 · 2020. 8. 17. · for business travelers, the benefit of bleisure...

YUVA : E- NEWSLETTER | BCIHMCT

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Volume 4, Issue 2, August 2020

Editor-in-Chief

Prof R. K. Bhandari

Editor

Mrs. Rachna Chandan

Production In-charge

Mr. Mohan Jain

Student Editors

Mr. Aditya Kr. Tiwari (3rd Year) Mr. Aditya Mittal (2nd Year)

Mr. Avinash Kaushik (3rd Year) Ms. Nehal Agarwal (2nd Year)

Mr. Sohail Saifi (2nd Year)

The essential purpose of the Newsletter is to reinforce and allow increased awareness and knowledge regarding hotel innovations and technology for

diverse readership including alumni, faculty, students and parents.

Mission Statement


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Message from the Editor-in-Chief

Dear Reader, I wish good health to you and your family members. These are unexpected and challenging times. The Covid-19 has impacted hospitality industry and economy in a big way all across the world. It has taught us a lot and has shown us different perspectives of life too. I am hopeful that very soon, we shall be back in the stage again. I congratulate entire editorial team of “YUVA” for their efforts in encompassing all relevant and timely catch of the situations to make it more relevant. This will certainly help in adding value to our ethics, knowledge and skills. I also congratulate all of you for making us feel proud again as Ranking of India Today's Best Colleges Survey 2020 has ranked BCIHMCT at number 6 amongst the top colleges of Hotel Management in the country and also at number 1 in the Category of Emerging Colleges of the Century. We are making all out efforts to continue with the institutional activities. I wish to assure you that we all are extremely careful and concerned about our students’ learning & training, career and wellbeing. We are working hard on these issues and trying to provide best possible education for each one of you in such constrained environment. Never stop learning as life doesn’t stop teaching…One should continuously strive for adding value to their knowledge and skill. Stay healthy and stay safe.

R K BHANDARI

Principal


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Bleisure - Mr. Avinash Kaushik (3rd Year)

Bleisure, even if you haven't heard of it, chances are it's happening at your

venue.

What is Bleisure Travel?

Bleisure travel is a term used to describe travel which combines elements of

both business and leisure. It typically takes the form of business travelers

extending the duration of their trip, in order to enjoy leisure activities, which

may range from sightseeing and relaxation, through to hiking, visiting

entertainment venues, or attending events.

Bleisure travelers are also more likely to prioritize self-care on the road,

including following a healthy diet and exercising while away on business.

So far, there seems to be only one disadvantage to the trend. Many bleisure

travelers have said they avoid telling others about taking time for fun while

traveling for business. Forty-five percent of millennial said that they didn’t

share their experiences as well as 40 percent of Gen-Xers and 30 percent of

baby boomers.


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Research and Statistics

The trend is becoming more popular, especially with younger generations.

According to the Global Business Traveler Association (GBTA) 37% of

North American-based business travelers extended a work trip for leisure

in 2017, up from 36% the year before.

Another survey from Hilton Hotel & Resorts found that seven out of 10

business travelers ages 25-30 want to extend work trips for mini vacations.


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"National's new research shows that workers in general, and millennial in

particular, are increasingly blending business travel with leisure activities,

with nearly a third citing their desire to explore specific destinations as the

number one reason to do so," said Frank Thurman, vice president of

marketing for National. "And business travelers of all ages clearly believe

that bleisure travel helps them maintain a healthier work-life balance."

The survey found that the uptake of “bleisure travel” crosses generations

with 90 percent of millennial engaging in bleisure travel in the past year as

well as 81 percent of Generation Xers and 80 percent of baby boomers.

Conclusion

For business travelers, the benefit of bleisure travel is one of the biggest perks

and helps establish a better work-life balance. Those who engage in bleisure

travel are significantly more likely to be satisfied with their quality of life (93

percent vs. 75 percent) as well as their work/life balance (87 percent vs. 64

percent) while on the road than non-bleisure travelers.


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Reimagining the Hotel Lobby as Social Hub - Mr. Aditya Kr. Tiwari (3rd Year)

Today’s travelers demand more from their hotels, just not a place to sleep

they’re looking for a place to socialize, network, relax, grab a bite, or just plug

into Wi-Fi for a few hours. And, consequently, they demand more from the

hotel Lobby in fact, many of the travelers spend more time in the lobby than in

their rooms and, with a mix of hotel guests and locals, today’s lobby feels more

like a neighborhood coffee shop than a hotel entry point. Now a days, the

lobby must be a vibrant, 24/7 revenue-generating space designed for a mix of

different uses that can transition from day to night. As Menno Hilbert’s, USA

Managing Director, citizen explained in the latest issue of Dialogue, “We’re

seeing much more flexible, interactive use of what is traditionally a hotel

lobby. It is breakfast space in the morning, its lunch space in the afternoon, its

co-working space — people are working in their hotel of choice, because as an

urban nomad, you pick places you feel are appropriate to have meetings or

send emails or relax and have a drink.”

The renewed focus on hotel lobbies is driven by a number of factors, from

younger travelers who seek communal social spaces, to untethered mobile

workers who seek a quiet place to work, to owners and brands who want to

generate new forms of revenue.

So, what makes a great hotel lobby experience? To do so key elements are:

1. Accessibility and visibility Whether you’re a boutique upstart or a global chain, the hotel lobby is the

place to make a first impression. The lobby should be visible to and from the

street, physically accessible, and easy to navigate through the lobby to other

functions.

In a recent New York Times article, Aytan Litwin, founder and CEO of White

Space, a company that manages the manufacturing of custom interiors for

hospitality and commercial spaces, proclaimed that the hotel lobby is “the

new public square.” While certain hotels (like Ace Hotel and Moxy) are

branding themselves with lobbies that offer connectivity to the street and an


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“open door” policy for almost anyone, this can be difficult to control –

especially when security of the hotel guests may be at risk.

2. A mix of fluid, multifunctional spaces that cater to all types of

travelers Today’s hotel lobbies should be designed for both the leisure and business

traveler. According to our research, 42 percent of people use hotels as a place

to work somewhere quiet and 82 percent of people go to hotels to have fun —

whether they’re traveling for business or leisure. Operators can generate new

forms of income from bars and restaurants or retail outlets like Grab ‘n Go

stations within the lobby. Even if guests aren’t staying in a hotel, this mix of

spaces and amenities can provide a hotel with extra income stream.

3. Seamless, integrated technology Digital technology should be integrated into the physical lobby design so

travelers can easily connect to Wi-Fi, use mobile or kiosk check-in, and engage

with other technologies for a seamless stay. Lobbies are becoming

increasingly more comfortable for travelers as hotels and other environments

incorporate more “plug ‘n play” features into their programming and design.

The hotel lobby is no longer just a point of entry. It has become a destination

for guests and locals. Blurring the lines between work and leisure, the lobby is

becoming an important differentiator for hotel brands and operators to

remain competitive in their local markets. To appeal to today’s travelers, hotel

lobbies must be social, aspirational, connected, flexible, and above all,

engaging.


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Hospitality Trends - Mr. Aditya Mittal (2nd Year)

The hospitality industry is extremely competitive, and it is important for

businesses operating within it to keep up with the latest trends, in order to

avoid being left behind. Furthermore, keeping pace with the wider industry is

one of the ways owners can help to ensure their business is delivering an

excellent customer experience. In this article, you will learn about ten of the

most significant hospitality trends right now and in the future. The hospitality

industry is diverse and includes everything from hotels and other

accommodation types, through to restaurants, bars, travel agents and tour

operators.

Nevertheless, there are some trends that are fairly typical across the

hospitality industry. They are:-

Robots

One of the most exciting hospitality trends is the emergence of robots, which

are defined as machines built to carry out complex tasks, either autonomously

or semi-autonomously. They are often equipped with artificial intelligence,

and can help those operating in hospitality management by generating speed,

cost and accuracy improvements.


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Smart Hotels

In simple terms, a smart hotel is a hotel that makes use of internet-enabled

devices, which are capable of sending data to one another. Smart hotel designs

are tied in with the idea of the ‘Internet of Things’ and have emerged as a

more popular concept since smart speakers and smart hubs became popular

consumer products.

Personalisation

Across almost all industries, the need for personalization is a major trend, and

the hospitality industry is no different. This is primarily driven by the rise of

big data. Meanwhile, a growing number of hotel guests want to be treated as

individuals, rather than just another anonymous customer. Personalization

can be deployed in a variety of ways. Within hotels, for instance, returning

customers can be automatically provided with similar services to last time

they stayed, while they can also be personally greeted by a member of staff

upon arrival, using GPS technology and booking data Furthermore, with the

rise of smart devices, hotel guests can also be enabled to use their own devices

and accounts on entertainment platforms.

Sustainability

Increasingly, customers are concerned with environmental issues and want to

know that the businesses they deal with are behaving ethically. For this


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reason, sustainability has been one of the most noticeable hospitality trends of

recent times, with a growing number of hospitality businesses promoting

their eco-friendliness.

Virtual Reality

Over the past few years, virtual reality headset has become mainstream

consumer products bringing virtual reality technology into the mainstream.

This is one of the most potential game changing hospitality trends because VR

technology has the capacity to digitally alter a person's entire surroundings.

Hotels might use VR technology as part of their booking process allowing

users to experience a highly realistic digital version of the hotel rooms before

booking.

Bleisure Travel

Bleisure travel is a term used to describe travel which combines elements of

both business and leisure. It typically takes the form of business travelers

extending the duration of their trip, in order to enjoy leisure activities, which

may range from sightseeing and relaxation, through to hiking, visiting

entertainment venues, or attending events. Leisure travelers are also more

likely to prioritize self-care on the road, including following a healthy diet and

exercising while away on business. For business travelers, the benefit of

bleisure travel is one of the biggest perks and helps establish a better work-

life balance.


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Internet of Things (IOT)

Another technological trend with a hospitality management is the "internet of

things or IOT" involves extending internet connectivity to everyday objects

devices and appliances. An example of hospitality sector is internet enabled

thermostats which are used automatically to adjust room temperatures at

check-in and check outs.

Chatbot to Assist You 24 X7

The term chat refers to a software application used to conduct and online chat

conversation via text to speech or in providing direct contact with a live

human agent. Today most Chabot’s are accessed online via website pop-ups or

through virtual assistants such as Google assistant Amazon Alexa on

messaging apps such as Facebook messenger on We-Chat. Chabot’s are

typically classified into usage categories that include commerce. (E-Commerce

via chat education, entertainment finance, health, news and productivity).


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Chatbot - Ms. Soundarya (3rd Yyear)

The term 'CHATBOT' refers to a software application used to conduct an on-

line chat conversation via text-to-speech or in providing direct contact with a

live human agent. Designed to convincingly simulate the way a human would

behave as a conversational partner, chatbot system typically require

continuous tuning and testing and money in production remain unable to

adequately converse or pass the industry standard testing test. The term

"Chatter Bot" was originally coined by Michael Mauldin (creator of the first

Verbot) in 1994 to describe these conversational programs.

Chatbots are typically used in dialog systems for various purposes including

customer service, request routing, or for information gathering. While some

chatbot applications use extensive word-classification processes, natural

language processor and sophisticated, others simply scan for general

keywords and generate responses using common phrases obtained from an

associated library or database.

Today, most chatbots are accessed on-live via website popups, or through

virtual assistants such as Google assistant, Amazon Alexa or messaging apps

such as Facebook Messenger or WeChat. Chatbots are typically classified into

usage categories that includes: commerce (E-Commerce via Chat), education,

entertainment, Finance , health, news and productivity.


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Organic Food in Hospitality Industry - Mr. Rajat Kataria (3rd Year)

The food you grow in your own home vegetable garden could be considered

organic if you don’t use synthetic pesticides and you stick with natural

fertilizers. Studies found that organic foods may be more nutritious and safer

than non-organic foods and concentrations of a range of antioxidants (such as

Polyphenols) were substantially higher in organic crops. It reduces the risk of

coronial diseases such as cancer. Infants and children are more sensitive to

the toxic effects of pesticides than adults. It is considered to be much healthier

option.

The industry is changing rapidly

as more and more people are

becoming aware of food, it is not

as if the food trends were any

slower in the past. The demand

for health food is becoming a

fast-growing trend that could be

due to people who are

succumbing to the health fads or could be because they find comfort in these

foods. The latest food trends have given rise to the need for ingredients which

were previously not sourced in huge quantities, leading to a gap in the supply

and demand economics. Many times, the supply of certain ingredients are not

able to pick up with burgeoning demand, leading to an increase in prices.

The consumer of today is conscious to have chemical-free food, so organic

food and fruits have taken the first seat. According to the 2019 what’s on the

Menu Report, the future of the sector revolves around being healthier, more

sustainable, and more concerned about the impact of what we eat on the

environment and the society. Whatever the trend, operators must work out

how the trend matches the values of the brand and ensure that the menu

improvements are aligned with the value.


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F&B Advancement in Hospitality Industry - Mr. Kartik Chadha (3rd Year)

Food and beverage has witnessed a healthy growth over the past couple of years and with this trend there have been some significant shake UPS. The sector has moved increasingly from imitation to innovation. Technology is frowned upon; we also see strong growth mostly linked to their vegan trends. Food and beverage trends that will continue to challenge disrupt procedures and consumers are:

Plant Based Foods The hype about veganism is still going strong with great market potential as consumers are looking at healthier lifestyles. As meat and dairy free diet go viral track by celebrities’ star chefs and supermarkets.

New Fast Casual An all minute cooking, fresh and healthy options,customer engagement and a variety of choices in the dash preparation process have proven to be successful in the past segment. In order for the establishment to grow in the future however relying solely on freshness, healthy options and great flavours and textures will not be enough. Consumers are increasingly demanding goods anywhere and anytime.

Self-Service Kiosks and Grab and Go People are mobile and non-vegan and on the go over the past years we have seen the grab and go train develop and evolve in a new lifestyle. Today consumers are looking not only for health conscious snacks allowing them to bypass lengthy mealtime but also expect fast snacks to be good for them. This has given rise to companies promoting slow cooking with traditional recipes.


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Augmented Reality - Mr. Jaspreet (3rd Yyear)

Augmented reality (AR) is one of the biggest technology trends right now, and

it’s only going to get bigger as AR ready smartphones and other devices

become more accessible around the world. AR let us see the real-life

environment right in front of us trees swaying in the park, dogs chasing balls,

kids playing soccer with a digital augmentation overlaid on it.

Augmented reality is, in fact, readily available and being used in a myriad of

ways including as Snap chat lenses, in apps that help you find your car in a

crowded parking lot, and in variety of shopping apps that let you try on

clothes without even leaving home. Perhaps the most famous example of AR

technology is the mobile app Pokémon Go, which was released in 2016 and

quickly became an inescapable sensation. In the game, players locate and

capture Pokémon characters that pop up in the real world on your sidewalk,

in a fountain, even in your own bathroom.

Why is AR Becoming Important in the Hospitality Industry?

Augmented Reality has emerged as an important concept within the

hospitality industry in recent years, because it allows hotels and other related

businesses to enhance the physical environment they are selling (i.e. their

hotel and its rooms), or enhance the experience of exploring the surrounding

area. Another of the key explanation is the amount of information guests tend

to ask for, both before they arrive and once they are there. Augmented reality

technology can make a lot of this information readily available to customers at

all times of the day, improving their entire experience.


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Impact of COVID-19 on Hospitality Industry - Mr. Tanishq Das (3rd Year)

The world is still coming to terms with the COVID-19 outbreak and it would

not be the same ever again. With the globalized world going into partial or

complete shutdown, the overall impact on human life, economic growth and

businesses is immeasurable, both in the short term and long term due to the

uncertainty as things evolve. The pandemic is nothing short of a horror to this

world and we have to fight it together and come out stronger than ever.

Like other industries, the pandemic had a huge impact on the Hospitality

Industry from losses of hundreds or thousands of Crores all over the world

which directly affects the economy of the world. The Hospitality Industry has

been hit hard with significantly low demand, with very few future bookings.

While most Economists and Analysts currently expect the global economy to

rebound, by some measure in the latter part of 2020, the exact timeline cannot

be determined till the virus is contained across the globe.

Nothing could have ever prepared us for the COVID-19 and although, the

current crisis is unlike any other we have ever faced, not all is lost. The hotels

sector can recover from this crisis by adjusting strategies in the near term and

preparing for the future. The Hospitality Industry would change completely

when all is over and the virus is contained, but it had to be done for the best.

We have to make some strategies to and maybe some difficult choices.

The Indian Hospitality Industry is also hugely affected by the pandemic.

According to a grouping, it is believed that around 70 per cent out of a total

5.5 crore workforce could get unemployed, which is around 3.8 crore people.

The Federation of Associations in Indian Tourism & Hospitality (FAITH)

said in a letter to Prime Minister Shri Narendra Modi, that there should be a

support fund for twelve months to support basic salaries with direct transfer

to the affected tourism employees. A large percentage of total tourism

business activity of India, which is estimated at USD 28 billion+ in forex and

upwards of Rs 2 lakh crore in domestic tourism activity, will be at economic

risk through the year. Thus, in excess of Rs 5 lakh crore of direct tourism


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industry and almost double that of total economic activity is at risk, the letter

said.

FAITH also requested the PM to set up a support fund for twelve months on

the lines of MNREGA to support basic salaries with direct transfer to affected

tourism employees. It also requested a complete GST Tax Holiday for the

tourism, travel and hospitality industry for a period of 12 months.

Nothing could have prepared us for COVID-19, but with support and

cooperation of everyone we can win against this pandemic. These are

definitely hard times for us but we have to come out of this stronger than ever.

We Human Beings have evolved through the years and defend ourselves

against the greatest threats to humanity. This is just one of them and we will

overcome this too. Together we can win.

COVID-19/Coronavirus - Ms. Nehal Agarwal (2nd Year)

Coronavirus disease (COVID-19) is an infectious disease caused by a newly

discovered coronavirus. Most people infected with the COVID-19 virus will

experience mild to moderate respiratory illness and recover without

requiring special treatment. Older people and those with underlying medical

problems like cardiovascular disease, diabetes, chronic respiratory disease,

and cancer are more likely to develop serious illness.


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Cases Overview in India

The total cases in India are approximately 794K and are increasing rapidly

over all the states and haveled to more than 21K deaths. But on the positive

note, 496K people have recovered from this virus which shows the hard work

and dedication of the doctors and will power of us together.

On numbers of doctors, nurses and hospital beds, India ranked near the

bottom. While there is a growing private hospital sector, nearly 65% of the

population has no health insurance, putting significant pressure on the

overcrowded, understaffed and sometimes rundown public hospitals. But the

doctors working 24/7 and the government using public schools/places as a

center for COVID centers, providing them with beds, and health facilities

covered this deficiency a little.


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India Fights Back - Mr. Kabi Rana (3rd Year)

Covid-19 is a major business loss to the global hospitality industry, what is

giving sleepless nights to hoteliers is the kind of new world order that seems

to be on thehorizon. One thing is certain, the post-pandemic guest will be

more suspicious and careful about anything that could be a health hazard.

They will be more cautious at every ‘touch point’ in a hotel, which ultimately

will be throwing up challenges to the entire hotel management in general and

to the housekeeper community in particular.

“There could also be changes in the regulatory requirements as well”, says

Ashish Sharma, Director of Rooms, JW Marriott Hotel New Delhi Aerocity.

“Isolation rooms might become mandatory as part of classification criteria in

future,” he says. Technology would also come into play in a big way in this

area, he believes. Thermal scanning cameras and other equipment to filter

guests who are health hazards might become part of the hotel. Properties

might also be required to have specialist vendors to handle biohazard waste.

Explaining the housekeeping challenges during lockdown, Vipul Kumar Gupta,

JW Marriott Hotel New Delhi Aerocity said that people will be concerned and

conscious of social distancing even after the lockdown is over and therefore

certain design changes would require the way tables are set in restaurants.


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While the overall mood in the industry is somber, the panelists felt that they

needed to celebrate and honor the associates who remained steadfast even

during the lockdown to serve at the frontline of the industry.

Salute to the Doctors Mr. Aditya Mittal (2nd Year)

Doctors meanwhile are starting to see potential worrying signs. Mehul Thakkar,

a respiratory specialist who splits his time between a private hospital and his

own practice in the suburbs of Mumbai said he and colleagues are seeing and

influence on cold and flu cases.


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GLANCES INTRA COLLEGE ACTIVITIES

TALK MASTERS (04.03.2020)

INTRA CULINARY COMPETITION (07.03.2020)


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SANITIZATION PROGRAMME (13.03.2020)

ONLINE CLASSES DURING THE LOCKDOWN (COVID-19)


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POSTER MAKING COMPETITION ON WOMEN EMPOWERMENT (26.03.2020)

POSTER MAKING COMPETITION ON WORLD ENVIRONMENT DAY (05.06.2020)


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PLANTATION DRIVE DURING LOCKDOWN (05.06.2020)

WORLD EARTH DAY


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INSIGHTS

INTER COLLEGE COMPETITIONS

Organized by: -DEEN DAYAL COLLEGE OF COMMERCE, UNIVERSITY OF DELHI, (07.03.2020)

Organized by: -SHIV NADAR UNIVERSITY, Greater Noida


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CELEBRATING

International yoga day “Inhale the positivity and exhale the negativity”

An initiative was taken by our college teachers and students during the lockdown period from their home.


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INTERACTIVE SESSIONS “In order to take advantage and stand out in the competition, it is

important to stay updated with the trends.”

WEBINARS

INTERNATIONAL WEBINAR ON “SAKE” FROM JAPAN (06.05.2020)

EMINENT SPEAKER: MS. MIKA EOKA

A CAREER IN THE WORLD OF WINES AND BEVERAGES: POSSIBILITIES GALORE (08.05.2020)

EMINENT SPEAKER: MR. GURJIT SINGH BARRY


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INNOVATION IN NEW CAREER POSSIBILITIES AND DEMAND IN HOSPITALITY SECTOR POST COVID-19

(14.05.2020)

EMINENT SPEAKER: MR. RISHABH TANDON

INTERNATIONAL OPPORTUNITIES FOR A WINE SOMMELIER (23.05.2020)

EMINENT SPEAKER: MR. MAYANK RAWAT [AN ALUMNUS OF BCIHMCT]


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OPPORTUNITIES BEYOND THE CORE FOUR (SALES AND BEYOND) – INDIA & ASIA (05.06.2020)

EMINENT SPEAKER: MR. MANUJ MATTA

INDIAN WINES- VEDAS TO TODAY (04.06.2020)

EMINENT SPEAKER: GAGAN SHARMA & MAGANDEEP SINGH

Disclaimer

Please note that the information in this e-newsletter including all articles does not make any claims. Any information offered is clearly

the opinion of the author of that article.

The JOURNEY CONTINUES ……………

volume 4, issue 2, august 2020 · 2020. 8. 17. · for business travelers, the benefit of bleisure...

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