nvidiaimages.nvidia.com/emeai/pdfs/ecs-israel-2014/... · vp business development mysupermarket.com...
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?
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24.0
14.7
8.7
9.4
2.8
3.1
Working Sleeping Watching TV
Other Total
Top 3
61%
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5.314%
Watching TV Socializing Exercise, and recrea?on
2.8 6%
Other
1.5
28%
Total
5.3
53%
0.3 0.7
American’s spend >50% of their leisure time watching TV
Watching TV is America’s preferred media activity
Whenever Americans Can – They Watch TV
Video games
Going to the movies
Reading books
Music
30%
Internet
23%
Reading Papers
20%
38%
Watching
TV
48%
64%
25%
$200 Billion per-year ad Industry
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20% of Americans Watch TV Out-of-Home Every Week
watched TV Away From
Home the past week
>20% OF AMERICANS
>500 M viewing hours per month
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All these TVs Are Muted
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Let’s People Hear Any TV Using
Their Smartphone
Patent Pending
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Scan Any TV
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Scan Any TV
Channel ID Audio Sync
Syncing to
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Scan Any TV Channel ID Audio Sync Listen to
the audio
Syncing to
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Simple and Scalable
Scan Any TV Channel ID Audio Sync
Listen to the audio
Patent Pending
Syncing to
No Hardware needed
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Over 500 Million Out of Home Viewing Hours Per Month
41 63
262
123 180
AIRPORTS BARS GYMS MALLS (FOOD COURT)
OTHER
?
> 490 mm hours
Hospitals Barbers Den?sts
Car dealers…
Out of Home viewing hours – US (monthly, millions)
~2% of total TV viewership
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Extracting Real-time Consumer Data
We know what they are watching in Real-Time…
…and can target accordingly
User enables location data Data obtained through FB connect
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Creating a Real-time Channel to the User
GET ONE NO, THANKS
Try
04723867009
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Personalized, Context-Appropriate, Measurable Call to Action
Starbucks located 1 min From user
Send a coupon for Coffee
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Providing Platform for 2nd Screen Apps…
Tunity Platform Channel & Timing
Scan
2nd Screen app
Creating a TV-Sync and discovery platform
2nd screen - a large and growing market
2020
$10B
$0.5B
$6B
2012 2017
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…and Content Creators
Celebrities or from your social network
Steven Tyler
Chef Nobu
Tara Lipinski
Choose from:
Example | Choose your favorite MC
Personalizing in-home viewing
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Digital signage
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Reducing Channel ID time Minimizing Audio Processing Delay
GPU in the Cloud - Key to Great User Experience
Reducing ID time and packet processing by 11.5x and 7.5x
0.252
23
CPU (Xeon 3GHz)
GPU Op?mized GPU – not op?mized
20
150
GPU Op?mized CPU (Xeon 3GHz)
Channel ID ?me (secs) Packet Processing ?me (avg. mSecs)
11.5X
8X
7.5X
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Migration to GPU Based Architecture is Quick and a No-brainer
Significant improvement - Light optimization efforts
CPU GPU – not op?mized GPU Op?mized
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Lead
Yaniv Davidson - Founder Managed U-TX, a mobile technology startup (acquired by Verint) VP Business Development mySupermarket.com (WPP Startup) Consultant at BCG – focused on consumer and digital strategy MBA from Kellogg School of Management Adi Gabber- co-founder and CTO Over 14 years of SW development and management experience SW team lead at Oblicore (acquired by CA), Sofaware (acquired by Checkpoint) BSc in Math and MSc in Finance from Tel-Aviv University
Mariano Schain – Adviser: Machine Learning researcher at TAU, ‘Creative Mind’ Award – IDF Chief of Intelligence, Chief Software Architect at TI, consultant to Google, Microsoft and IDF.
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Advisers
Bruce L. Paisner President and CEO of the International Academy of Television Arts & Sciences Senior Adviser - Hearst Entertainment and Syndication Dennis Lombardi EVP Foodservice Strategies at Wd Partners One of the most highly respected leaders in the foodservice industry. 30 years of research on and consulting for restaurant chains Nikki Jason Senior branding and marketing executive with over 20 years of experience Led branding initiatives and marketing campaigns for major Fortune 500 companies
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Go to Market… Differences vs. ACR… Timeline…
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