vr insights for brands and agencies
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Virtual Reality 101 Presented by Dan Ferguson - EVP Digital Interactive
Groove Jones is a studio specializing in the creation of Virtual Reality content and interactive applications. We provide immersive 360º video capture and post production services as well as the development of realtime render and interactive virtual reality experiences.
STRATEGY I DESIGN I DEVELOPMENT I DEPLOYMENT
WHAT IS VR?
THE TECH.Virtual Reality (VR) transports a participant into a 360º experience by looking through goggles.
What they see is all around them, in every direction. It tricks the brain into believing that what they are seeing is real.
This is called presence.
WHERE DO WE START?
PCAPPS
2016 - ACCESSIBLE EVERYWHERE
MOBILEAPPS
LOCATIONEVENTS
WEBBROWSER
SAMSUNG GEAR VR SAMSUNG + OCULUS
DISPLAY: 2560 X 1400
FOV: 96º
MOTION TO PHOTON LATENCY: <20
VR ONE CARL ZEISS
DISPLAY: 1920 X 1080
FOV: 100º
MOTION TO PHOTON LATENCY: <50
CARDBOARD GOOGLE + EVERYONE
DISPLAY: 1920 X 1080
FOV: 90º
MOTION TO PHOTON LATENCY: <50
MOBILE VR TECH (UNTETHERED)
BESTBETTERGOOD
VIDEO PLAYBACK
MOBILE VR TECH (UNTETHERED)
MOBILE APP INTERACTION
BEST USE CASE
4K VIDEO @ 60 FPS LOW POLY QUALITY
360º VIDEO NETWORK DISTRIBUTION
MOBILE VR TECH (UNTETHERED)
CUSTOM BRANDED MOBILE APPLICATION
PLAYSTATION VR SONY
DISPLAY: 1920 X 1080
FOV: 100º
MOTION TO PHOTON LATENCY: <10
HTC VIVE HTC + VALVE SOFTWARE
DISPLAY: 2160 X 1200
FOV: 110º
MOTION TO PHOTON LATENCY: <10
OCULUS RIFT OCULUS + FACEBOOK
DISPLAY: 2160 X 1200
FOV: 110º
MOTION TO PHOTON LATENCY: <20
PC VR TECH (TETHERED)
GOOD BESTBETTER
BEST USE CASE
FULLY INTERACTIVE REAL-TIME RENDERED
PC VR TECH (TETHERED)
CUSTOM BRANDED MOBILE APPLICATION
PC VR TECH (TETHERED)
75 MILLION ACTIVE MONTHLY USERS 8 MILLION AVERAGE CONCURRENT USERS
VR IN ACTION. (WE’VE DONE THIS BEFORE.)
VRArtist Client: McDonald’s
Link to Case Study http://groovejones.com/2016/03/
mcdonalds-2016-sxsw-event/
NASCAR Xfinity X1
Client: Xfinity
Director: Dale Carman
Link to Case Study http://groovejones.com/2016/01/
nascar-xfinity-vr-campaign/
Two Minute Drill Super Bowl 50 Client: Kaiser Permanente
“Official Super Bowl 50 Medical Team”
Director: Dale Carman
Link to Case Study http://groovejones.com/2016/02/kaiser-permanente-super-bowl-activation-my-two-minute-drill/
Cailler Retail VR Client: Nestlé
Link to Case Study http://groovejones.com/2016/03/nestles-cailler-chocolates-pop-
up-vr-retail-stores/
75 MILLION ACTIVE MONTHLY USERS 8 MILLION AVERAGE CONCURRENT USERS
