vr: the ultimate empathy machine
TRANSCRIPT
![Page 1: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/1.jpg)
VR: THE ULTIMATE
empathy MACHINE
![Page 2: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/2.jpg)
![Page 3: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/3.jpg)
![Page 4: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/4.jpg)
![Page 5: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/5.jpg)
![Page 6: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/6.jpg)
HUMAN
TECHBUSINESS
![Page 7: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/7.jpg)
Schillewaert & Pallini, 2014
![Page 8: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/8.jpg)
Schillewaert & Pallini, 2014
![Page 9: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/9.jpg)
DISTILLING
GREAT INSIGHT IS
THE start AND NOT
THE END
![Page 10: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/10.jpg)
![Page 11: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/11.jpg)
Premium ValueMarket Value
Undiffe
rentiate
dD
iffe
rentiate
d
Adapted from Pine and Gilmore, 2011
![Page 12: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/12.jpg)
![Page 13: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/13.jpg)
THE CAPACITY
TO PLACE ONESELF
IN ANOTHER'S
POSITION
![Page 14: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/14.jpg)
‘‘
’’
Directly witnessing and experiencing
aspects of behavior in the real world
is a proven way of inspiring and
informing [new] ideas. The insights
that emerge from careful observation
of people’s behavior uncover all
kinds of opportunities that were not
previously evident.
Jane Fulton Suri, 2005
![Page 15: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/15.jpg)
![Page 16: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/16.jpg)
![Page 17: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/17.jpg)
MEMORY
EMPATHY
INTERACTOBSERVE4 REALMS OF
AN experience
Adapted from Pine and Gilmore, 2011
![Page 18: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/18.jpg)
![Page 19: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/19.jpg)
![Page 20: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/20.jpg)
MEMORY
EMPATHY
INTERACTOBSERVE4 REALMS OF
AN experience
Adapted from Pine and Gilmore, 2011
![Page 21: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/21.jpg)
WHAT IT TAKES TO STAGE
AN experience
![Page 22: VR: The Ultimate Empathy Machine](https://reader034.vdocument.in/reader034/viewer/2022051710/5a64b3bf7f8b9ac21c8b4923/html5/thumbnails/22.jpg)
GET IN [email protected]