vrm and mine! presentation
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Vendor Relationship Management
Relationship & balance of power
between businesses and their customers
not them v. us
Locked see-saw
Flip CRM
We are not seats or eyeballs or end users or consumers.
We are human beings and our reach exceeds your grasp.
Deal with it.Chris Locke
Any colour as long as it's black!
User-centric User-driven
Bob's tuna salad argument
User-centric v. user-drivencustomisation v. modularpersonalisation v. choice
Don't give me salad
give me the
ingredients & utensils
to make my own
Bazaar original model of commerce
• Web has enabled people to take charge of their conversations
• People rediscovering transactions on their own terms
• Relationships followed shortly after
What's happening online?
Blogging: killer app for conversations
Social networks killer app for relationships
VRM: framework for killer apps for transactions?
balance of power between businesses
and their customers
doesn't need to be them v. us
Long Tail*
*http://en.wikipedia.org/wiki/The_Long_Tail
Open source
VRM
Long Tail
collaboration
reputation
the 'because' effect
alternative biz model
openness
own and control my data
independence
real choice
balance of power
relationships
digital formats - no physical constraints
individual v.
blockbuster culture
mass distribution v.
demand driven
distribution
FRACTURED IDENTIT
Y
Travel
Travel purchase history
Travel photos
Travel bookmarks
Travel journal
Who's data is it anyway?
The Mine!
Mine!
Mine!
From Mine! to Mines!
Services around Mine!
Communication and sharing with others
Networks
Vendors
RFPs
Matching & discovery
What's in it for business
• Share the burden of storing and protecting the data (privacy & regulation)
• New services based on richer and voluntary access to customer data
New opportunities for vendors unable to benefit from direct interactions with their customers and users
Closer to 'tuna salad'
Wesabe
Dopplr
Mydeco
SugarStats
Dossia/Indivo Health
Silos don't scale!
Open source
Interoperable
Independence
User-side
Questions for business
How much do you spend on guessing what
customers want and 'creating' demand?
How much do you spend on advertising and marketing?
Is free market is a choice of silos?
Scratch your VRM itch
Where is your need to take charge of your data?
travel, wine, restaurants, sport, music, photography,fashion, cosmetics, gadgets, finances, health etc etc
Data
Data
Mine!
Data
Data
Data
VRM Hub
monthly meetings in London, UK
www.vrmhub.net
www.vrmhub.pbwiki.com
The Mine! Project
open source project for online data and relationships logistics
www.themineproject.org