vrt feat. user generated content
DESCRIPTION
VRT feat. User generated content. A public broadcasting company embraces web 2.0. ITU/EBU Meeting. Introduction. The role of VRT Feedback loop Issue: legal rights. The role of VRT. Before internet → ‘ monopoly’ for media companies 1. Create content - Radio - Television - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/1.jpg)
ITU/EBU Meeting
VRT feat. User generated content
A public broadcasting company embraces web 2.0
ITU/EBU Meeting
![Page 2: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/2.jpg)
ITU/EBU Meeting
Introduction
The role of VRT
Feedback loop
Issue: legal rights
![Page 3: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/3.jpg)
ITU/EBU Meeting
Before internet → ‘monopoly’ for media companies
1. Create content - Radio - Television
2. Aggregate content - Programme - Via brands
The role of VRT
![Page 4: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/4.jpg)
ITU/EBU Meeting
Today
• Everyone can create content
• Different players aggregate content - Internet sites - Providers
The role of VRT
![Page 5: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/5.jpg)
ITU/EBU Meeting
Breaking down the barriers and bridging the digital gap
Use popular content and transform into new media
The role of VRT
&
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During 10 weeks: 228.000 downloads
111.000 via iTunes (no.1)
117.000 directly from website
![Page 6: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/6.jpg)
ITU/EBU Meeting
Give the public a platform to create
The role of VRT
![Page 7: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/7.jpg)
ITU/EBU Meeting
The role of VRT
Aggregate content: But how?
Existing VRT contentNew VRT content and applicationsContent of others 2. Guide the public
1. Atomize
![Page 8: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/8.jpg)
ITU/EBU Meeting
The role of VRT
Make content accessible via different methods
BRAND
Create a brand to coordinate our new media activities
Become a reference for the public
![Page 9: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/9.jpg)
ITU/EBU Meeting
Introduction
The role of VRT
Feedback loop
Issue: legal rights
![Page 10: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/10.jpg)
ITU/EBU Meeting
Feedback loop
Secret ambition of the audience: 15 minutes of fame
![Page 11: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/11.jpg)
ITU/EBU Meeting
Feedback loop
Our platforms give the opportunity to have their 15 minutes
![Page 12: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/12.jpg)
ITU/EBU Meeting
Feedback loop
When they become successful online, our offline media will follow.
Who knows where it ends?
![Page 13: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/13.jpg)
ITU/EBU Meeting
Introduction
The role of VRT
Feedback loop
Issue: legal rights
![Page 14: VRT feat. User generated content](https://reader035.vdocument.in/reader035/viewer/2022081514/568157a7550346895dc53749/html5/thumbnails/14.jpg)
ITU/EBU Meeting
Legal rights
?