vs. 3.5 brand guidelines - kogs-expo · kogs dark green (logo) c100 m51 y100 k10 #005e36 dual...
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VS. 3.512.09.2019
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KOGS 2019 BRAND GUIDELINES
Copyright © Informa Markets AEM 2019-2021
VS. 3.512.09.2019
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KOGS DARK GREEN (LOGO)
C100 M51 Y100 K10 #005e36
DUAL LANGUAGE
ICON/BADGE
KOGS BACKGROUND GREEN
C100 M46 Y100 K0 #006b3b
COLOUR PALETTE
PRIMARY COLOURS
The KOGS 2019 (Kuwiat Oil & Gas Show and Conference) logo is a unique piece of artwork. The components are fixed and must never be recreated or altered, which could cause inconsistencies that dilute the impact of the brand’s power.
The full colour logotype on a white or pale coloured background should be used wherever possible where space and media specifications allow.
TYPOGRAPHYPreferred fonts for both print and digital media.OPEN SANS REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!
OPEN SANS LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!
OPEN SANS SEMIBOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!
OPEN SANS BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!
OPEN SANS EXTRA BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!
KOGS GREY PANTONE 423
C07 M0 Y0 K58#84898B
ACCENT COLOURS
GRADIENTS
To be used sparingly and in a minimal way.
BLUEC95 M8 Y0 K0
GREENC80 M8 Y100 K0
#279e38
#009cdf
REDC11 M90 Y90 K8
#C93323
ORANGEC0 M45 Y97 K0
#F59D01KOGS GRADIENT
SPECTRUM
Fig 1. English
MINIMUM SIZE
20 mm
PRIMARY LOGOTYPES
SECONDARY LOGOTYPESON WHITE BACKGROUND
COMPACT
EXTENDED
Optional logotype arrangements for space, media and language allowances.
VS. 3.512.09.2019
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Copyright © UBM AEM 2018-2019
KOGS 2019 BRAND GUIDELINES
Copyright © Informa Markets AEM 2019-2021
02
THEMATIC IMAGE
GRID LAYOUT (ENGLISH PORTRAIT ADVERT)
VS. 3.512.09.2019
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KOGS
-Exp
o.co
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HOSTED BY
EXHIBITION ORGANISERS CONFERENCE ORGANISERSSUPPORTED BY
REGI
STER
ON
LIN
E AT
:
CONFERENCE:
13 – 16 October 2019EXHIBITION:
14 – 16 October 2019
Under the Patronage of His Highness Sheikh Jaber Al-Mubarak Al-Hamad Al-SabahPrime Minister of the State of Kuwait
KUWAIT INTERNATIONAL FAIR, MISHREF, KUWAIT
CONFERENCE THEME:
New Energy Transition: Delivering Value Through Collaboration and Capability
KOGS 2019 BRAND GUIDELINES
Copyright © Informa Markets AEM 2019-2021
VS. 3.512.09.2019
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RE-USABLE ELEMENTS
04
KOGS-Expo.com
SOCIAL MEDIA ICONSPATRONAGE
COLOUR STRIPES
2019 LETTERING MULTICOLOR BAND
Under the Patronage of His Highness Sheikh Jaber Al-Mubarak Al-Hamad Al-SabahPrime Minister of the State of Kuwait
Under the Patronage of His Highness Sheikh Jaber Al-Mubarak Al-Hamad Al-SabahPrime Minister of the State of Kuwait
SHOW DATES & VENUE
KUWAIT INTERNATIONAL FAIR, MISHREF
13–16 October 2019
KUWAIT INTERNATIONAL FAIR, MISHREF
EXHIBITION:
14–16 October 2019
CONFERENCE:
13–16 October 2019