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MOBILE & DIGITAL DISPLAY Capabilities & High Level Recommendations

03.20.2011

AGENDA

Part 1 About us Mobile & Digital Merchandising Work The Retail Challenge

Part 2 The PINK NATION shops PINK NATION ideas

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About

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North America Atlanta* Boston* Calgary Chicago* Denver Houston Los Angeles* Miami Beach*

Miami Falls Miami - Palmetto Bay Minneapolis New York - Penn Plaza* New York - Park Avenue San Diego San Francisco* Toronto*

Europe Amsterdam Dusseldorf* Geneva London* Moscow Munich Stockholm Zurich

India Noida Pune Shanghai Singapore*

Australia Brisbane Melbourne Sydney*

Asia Bangalore Dubai Gurgaon* Guragon SEZ

Sapient is the Largest independent agency in the world We had a good year in 2010 with REVENUE OF US$823M

Founded in 1990, Sapient has been PUBLICLY TRADED SINCE 1996 We’re headquartered Boston with over 9000 EMPLOYEES, in

35 offices worldwide.

*Offices with Resident Mobile and Digital Display Teams

We won over 100 industry awards in 2010

•! Most Awarded Agency at 2009 Cannes (3 Grand Prix Lions, 6 Gold Lions)

•! Two 2010 Cannes Lions (Silver and Bronze) •! Ranked the Leading Digital Agency by

Forrester for Web Design, Strategy & Technology

•! Consulting Magazine: Achievement Award for Excellence in Diversity

•! Ranked #1 Interactive Agency in UK by NewMediaAge

•! Recognized with over 25 marketing, design and interactive media Awards (e.g. Webby’s, Addy’s, Mixx, Adweek, etc)

•! Harvard and Yale Case Studies on Sapient’s leadership and Core Values

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Some of our biggest fans:

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MERCHANDISING Merchandising Strategy

Planning & Optimization Content Strategy & Delivery

Personalization Strategy and Delivery

Catalog Management & Production Pricing & Revenue Management

CUSTOMER CARE Knowledge Management Strategy & Implementation

Order Management/Fulfillment/Call Center Outsourcing Strategy Self-Service Strategy and Implementation

Concierge Integration

COMMERCE Multi-channel Commerce Strategy

Commerce Platform Selection/Implementation Organizational Design

Cross-Channel Analytics Strategy/Implementation

Customer Experience Research and Design Mobile Commerce Strategy and Implementation

Digital Signage/Kiosk Strategy

MARKETING Strategy and Planning

Creative Strategy and Execution Analytics Strategy/Platform Implementation

Relationship Marketing & Loyalty Strategy

Marketing Platform Selection/Implementation Organizational Design

Media Planning and Buying

MOBILE & DIGITAL DISPLAY

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Engagement Strategy Multi-Channel Strategy Immersive Experiences User Centered Design

Converged Experiences Integrated Retail Experiences

Mobile Applications Front and Back End Integration

Marketing services Offshore development

What we do GREAT

Mobile meets consumers and employees where they are and in context of their environments. Mobile is personal, pervasive, and is increasingly the preferred method of interaction.

Mobile can be a smart device (smart phone, tablet, media player), an end-to-end channel (mobile commerce, mobile banking, etc), or a new way to interact (natural user interface, or automotive in-dash screens).

Mobile can make any environment an interactive one by connecting to the cloud or web services, interacting with digital displays, or working as remote control. It is reinventing how entertainment is consumed, products are researched and bought, how we manage money, and how we communicate and interact with social networks.

Mobile Offerings & Capabilities

Mobile & DM Strategy

Enterprise Mobile Strategy

Digital Merchandising Strategy

Roadmap + Req’s Definition

Platform Decisioning / Vendor Selection

Research/ Prototyping

Experiences

In-Store Experiences

Kiosks Vending

End Caps

Interactive Wall Scapes

On-the-Go (LBS, In-dash)

In-Home + Connected Devices

Mobile Web

Design + Development

Dotcom Site Optimization

Specialty/Transactional

Apps

Consumer ! Marketing ! Utility ! Social/LBS ! Commerce

Enterprise

Digital Signage + Mobile Advertising

SMS

Campaign + Event Activations

DOOH (Digital Out Of Home)

Promotions + Couponing

The RETAIL Challenge

HOW DO YOU CREATE A SEAMLESS BRAND EXPERIENCE ACROSS A CHAOTIC LANDSCAPE OF INTERCONNECTED CHANNELS FOR AN EMPOWERED AND DEMANDING CONSUMER?

BY PRESENTING TECHNOLOGICALLY ENABLED AND COMPELLING MOMENTS THAT CULMINATE IN LASTING, CONSUMER-BRAND RELATIONSHIPS.

Current Retail Trends

1 Mobile is ubiquitous…and an enabler

2 In-Store Apps at the Point of Sale / End-Caps / Sales Associate Tablets

3 Digital Signage in-store will grow…and integrate into kiosks

4 Interactive Exhibits: Wall and Store-Front Signage

5 Loyalty will become a central component…and tie into social media

6 The continued importance of .Com channels

7 RFID & Checkout: New Ways To Buy…

8 Social shopping: geo + mobile + physical

Phones rule. Loyalty counts. Everything is connected.

Multiple touch points around one message

Leading Multi-Channel Retailers engage the customer in ways that are aligned to the channel, meeting the customer on their terms and on their time.

online store email

search

partnerships

promotions print

kiosk

syndication

microsites

display ads

communities mobile

tv/video

retail

BRAND EXPERIENCES MUST…

Engage the customer on their terms

Enhance their experience with the brand

Extend the length and manner in which they engage

IT’S ALL ABOUT THE

Data

Brand-owned channels (apps, kiosks, mobile) enable more personalized experiences for the customer and more data for the Retailer

Benefits to Retailer: •!Know Customers Better – and sell them

more •!Leverage Data •! Improve/Increase Customer Affinity

and Satisfaction

WORK

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Designed for in-store placement, the SapientNitro In-store Touch Experience enables customers and sales associates to engage with the full inventory of a retailer, whether it’s in store or online.

Features & Benefits: •! 46” HD interactive display •! Integration with inventory, POS, and back end

systems •! Outfit Builder offers Up-sell / Cross-sell

opportunities •! Social media tie in •! Ad space / product placement for manufacturers

Fashionable In-store Touch Experience

Seamless In-store/At-Home Touch Experience

The New Balance sales application is an interactive tool designed to enhance, inform and facilitate the customer’s in-store shopping experience.

It acts as a point of engagement during self-service and consultative sales interactions, which helps fulfill the New Balance customer promise – personalized service.

The application enables associates to quickly answer questions and effectively communicate product options using a variety of comparators including cost, value, and technology.

New Balance In-Store Experience

New Balance In-Store Experience

Over 1,000,000 Downloads on iTunes !

Coca-Cola Spin the Coke

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Coca-Cola Happiness Factory 3D Game •! The Game Extended •! Extends the HF3 storyline to the mobile

experience •! Built on the flexible Unity game platform •! Robust 3D game play

Nike Nike ID App

Coca-Cola Music

On March 10 2011, SapientNitro took the first of many Coca-Cola Music sites live in Hungary. Coca-Cola partnered with SapientNitro in January 2010 to engage teens around the world with the trademark brand by leveraging a primary teen passion point--music. Coca-Cola Music is a result of working with multiple agency partners within Coca-Cola’s collaborative campaign process, The launch event was a 24 hour live webcast event with Maroon5 that allowed fans to take apart in the songwriting process.

Coca-Cola Music

The global platform launched with “Session1” which features music and information from a band called One Night Only, an up-and-coming band from the UK. The site consists of a global portal which allows teens to access and discover new music and to cast themselves into the band’s official music video for the song it created specifically for Coca-Cola.

The music platform will grow with a second session this summer which will feature music and collaborative experiences from global artist, Taio Cruz.

PINK NATION engagement Elevating

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Mobile Personalized & Rewarding

Actions / Benefits: •! Join Pink Nation •! PINK Nation Account Dashboard •! Catalog •! Virtual Spending account •! Push notifications of new items •! Store Locator •! Check In

PINK NATION Virtual Spending Account

Parents or PINK NATION fans can add cash to their PINK NATION Virtual card on the PINK Nation APP (in lieu of a credit card) installed on their iPhone, iPod or Android Device

Teens use their device to buy PINK merchandise at their favorite Victoria’s Secret location, by generating a barcode or QR code on their device that can be scanned at the register.

Fans can collect PINK NATION Creds by:

Checking in at their favorite store with in-store micro LBS or NFC. (which may trigger a surprise gift)

Purchasing items using their device and barcode.

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Fans can share their ranking on Facebook with other members of the PINK NATION by way of special badges, but also use their standing to get access to better offers from Victoria’s Secret.

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Sales Assisted App Point of Sale / Point of Engagement

Actions / Benefits: •! Present and Order full SKUs from PINK •! Order or Pay for Merchandise •! See customer reviews, and recommended items •! Compare/Contrast items •! Customer info capture (likes, interest, email) •! Customizable Orders – your team, your name

on the item •! Shop by Occasion

Magic Mirror 46” Interactive Wall & Store Front Digital Signage

AAccttiioonnss // BBeenneefifittss:: •! Scan Items and get suggestions – outfits, goes with •! Occasion based suggestions – Work, Weekend, Whatever •! Configure Outfit – Send to self •! Take a Photo and Share •! Share outfits and experiences in store through Facebook •! In IDLE MODE: •! Actively message to passersby – bring them in •! Content – New Items, Specials, Fashion Show Footage •! Twitter Feed

What we HEARD

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Create the first Victoria’s Secret PINK dedicated mobile application with a focus on PINK NATION registration and exclusive member content as well as brand engagement.

Opportunities: •!Simplify Member Sign up and member sharing through Facebook •!Leverage existing PINKNATION content in a rich mobile experience •!Use the PINKNATION Loyalty program to manage loyalty check ins and mobile rewards. •!Leverage engagement on the mobile platform as a way to share new products

So… Increase brand engagement and drive PINKNATION loyalty by creating an immersive and rewarding mobile experience that embodies the PINKNATION Lifestyle.

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What we RECOMMEND

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Lead with Engagement Choose the right mix of tactics and features that drive high engagement with the brand.

Go through a phase Drive development through a phased approach that prioritizes high engagement tactics.

Listen to the Nation Constantly monitor analytics results and user feedback to prioritize new features.

Keep it fresh Use momentum from the initial rollout to update the application with enhanced functionality that will keep members coming back.

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Proposed Functionality

Feature Complexity Engagement Feature Complexity Engagement

FB Log In L H Video feeds L M

In app memory game M M Wallpapers L L

New Products slideshow M H Store Locator M M

User Specific Push Notifications (offers, coupons)

H H Link to Victoria’s Secret m-Commerce site L M

General Push Notifications (offers, coupons)

L H FB/Twitter integration L H

UGC photos L M

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Proposed pricing

Initial Request •!Facebook Login •!In App matching game •!New Products Slideshow feed •!User Specific Push Notifications •!General Push notifications •!UGC Photo upload •!Video Feeds •!Wallpapers •!Store Locator •!mCommerce through Victorias

Secret mCommerce engine •!Facebook and Twitter Integration

$562,000

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Option A Phase 1 Functionality •!Facebook Login •!New Products Slideshow feed •!User Specific Push Notifications •!General Push notifications •!UGC Photo upload •!Video Feeds •!Wallpapers •!Store Locator •!mCommerce through Victorias

Secret mCommerce engine •!Facebook and Twitter Integration

$255,000

Option B Phase 1 app •!Facebook Login •!New Products Slideshow feed •!User Specific Push Notifications •!General Push notifications •!UGC Photo upload •!Video Feeds •!Wallpapers •!Store Locator •!mCommerce through Victorias

Secret mCommerce engine •!Facebook and Twitter Integration

$XXX,XXX

Proposed Timeline

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