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VS. Some numbers : New York 9 march 1959 , Barbara Millicent Roberts, her real name , was born . 80 millions of Barbies are sold e very year in the world 1 Billion of Barbie had been sell since her creation Barbie exists today in 150 countries - PowerPoint PPT PresentationTRANSCRIPT
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Some numbers:
• New York 9 march 1959, Barbara Millicent Roberts, her real name, was born.
• 80 millions of Barbies are sold every year in the world
• 1 Billion of Barbie had been sell since her creation
• Barbie exists today in 150 countries
• Barbie gave to Mattel 1 billion of $ in 2009
• 50 differents nationalities
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Saudi Arabia, the exception
Barbie in Saudi Arabia
• 1995 : the country banned the sale and purchasing of Barbie
• SEPt 2003 : Saudi Arabia's religious police have declared Barbie dolls a threat to morality
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The Islamic and Middle Eastern Barbie’s alternative
HISTORY • Created by Newboy fzco around 1999
• In stores in late 2003
• Sold in china, Brazil, North africa, egypt and indonesia
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The Islamic and Middle Eastern Barbie’s alternative
THE DOLL, A sixteen years old arab school girl
• Long coal black hair streaked with auburn and brown eyes
• Black abaya and headscarf for the saudi market and north Africa
• For mor liberal countries, white scarf and pastel coat + additional like jeans and tee shirts for Egypt
• Always dress like a perfect muslim women
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Why Fulla is more popular than Barbie in Saudi Arabia?
• Barbie promotes values not shared by society• Named for a fragrant Jasmin flower found only in the
Middle East• Her personality was designed to be a perfect muslim
women• She is supposed to show traditional values and social
order• She is dress like real muslim woman• No boyfriend for fulla because of traditional muslims
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They wear an integral underwear
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More about her
• Fulla is sold with a line of accessories
• She is expensive, about $20 the standard doll
• A cheaper one was created, she is called Fulla Style
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Advertising
- Animated commercials display Fulla’s life and advertises her to be family-orientated
- Use in Ads for cereals, chewing gum …
- An interactive website for girls
- A Youtube Channel and a Facebook Page
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They are similar by:The height
The size ( 11 inches)- Their large range of accessories
But different by their:- Appearance
- Lifestyle
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