vscpa richmond chapter: social media presentation
DESCRIPTION
Presentation given to the Richmond Chapter of the Virginia Society of Certified Public Accounts on the power of using social media.TRANSCRIPT
![Page 1: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/1.jpg)
The Power of Social MediaNovember 24, 2009
> Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations
![Page 2: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/2.jpg)
What the heck is Web 2.0 & social media?
![Page 3: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/3.jpg)
BlackPlanet.com, Flickr.com, Reunion.com, aSmallWorld, Bebo, Blue Dot, Bolt, Broadcaster.com, Buzznet,
CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang,
Ecademy, eSPIN, Facebook, Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online,
Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google, Infield Parking, IRC-Galleria, iWiW,
Joga, Bonito, Last.fm, LibraryThing, LinkedIn, LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply,
My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven,
Pownce, RateItAll, Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld,
TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks,
Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING
![Page 4: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/4.jpg)
The Social Media Landscape
![Page 5: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/5.jpg)
SOCIAL MEDIAIS AN UMBRELLA TERM…
THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTIONAND THE CONSTRUCTION OF WORDS, PICTURES,
VIDEOS AND AUDIO.
http://www.wikipedia.org
![Page 6: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/6.jpg)
It’s also a fancy way to describe PEOPLEhaving CONVERSATIONS online.
Photo by Kris Hoet
![Page 7: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/7.jpg)
• Blogs
• RSS
• Widgets
• Online Chat & Listservers
• Wikis
• Social Networks
The CONVERSATIONS are powered by…
![Page 8: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/8.jpg)
• Social Bookmarks
• Podcasts & Videocasts
• Video Sharing Sites
• Photo Sharing Sites
• Virtual Worlds
The CONVERSATIONS are powered by…
![Page 9: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/9.jpg)
Why should I care aboutWeb 2.0 & social media?
![Page 10: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/10.jpg)
Is Social Media a Fad? Socialnomics.net
![Page 11: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/11.jpg)
Reason #1SOCIAL NETWORKING SITES ARE THE MOST POPULAR SITESNEXT TO GOOGLE AND YAHOO — AHEAD OF PERSONAL E-MAIL.
Nielsen, Global Faces & Networked Places, 2009
![Page 12: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/12.jpg)
Reason #2SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE.
John Burbank, CEO of Nielson Online, 2009
![Page 13: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/13.jpg)
Reason #3TIME SPENT ON SOCIAL NETWORKS IS EXPLODING –3X FASTER THAN OVERALL INTERNET RATE.
Nielson, Global Faces & Network Places, 2009
![Page 14: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/14.jpg)
Reason #4THE IRS USES SOCIAL MEDIA. IF THEY CAN DO IT, CAN’T YOU?
![Page 15: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/15.jpg)
IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
The old communication model was aMONOLOGUE.A >>> B
![Page 16: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/16.jpg)
The new communication model is a DIALOGUE. A<<<>>>B
![Page 17: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/17.jpg)
MEET YOUR FUTURE EMPLOYEES, PARTNERS, CFOs, CEOs…
![Page 18: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/18.jpg)
What are some of the advantagesof Web 2.0 & social media?
![Page 19: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/19.jpg)
• Transparent/open• Inclusive• Authentic• Vibrant• Consumer-driven
Old way… New way…
• Controlled• Organized• Exclusive • One sided• Product-driven
Only 14% of people trustADVERTISEMENTS.A >>> B
78% of people trust RECOMMENDATIONSof other consumers.A<<< >>> B
![Page 20: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/20.jpg)
• Cheaper • Stickier • Viral • Interactive• Visible• Global• Changes quickly• Connects
Some more ADVANTAGES…
![Page 21: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/21.jpg)
FOUR WAYS SOCIAL MEDIA CAN HELP YOU TODAY
![Page 22: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/22.jpg)
GROWYOUR BRAIN
![Page 23: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/23.jpg)
FINDYOUR CALLING
![Page 24: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/24.jpg)
BUILDYOUR NEST
![Page 25: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/25.jpg)
MAKESOME DOUGH
![Page 26: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/26.jpg)
How do I get on theWeb 2.0 & social media highway?
![Page 27: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/27.jpg)
A. Listen
>Immerse yourself in conversations
>Visit social sites to observe
>Ask your coworkers, kids who…
>Remember, it’s a dialogue, not amonologue
>Set up a profile
>Friend 25 people you know
>Begin to converse
B. Participate
C. Getting Started
![Page 28: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/28.jpg)
D. Traffic Signs
>Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal)
• Create ‘Friend’ groups
• Edit privacy settings
>Etiquette: Once you’re riding the social media highway, remember to obey common Internet traffic rules of thumb.
>Policy: Obey or set company guidelines for participation.
![Page 29: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/29.jpg)
E. Test Drive
• 7 million users > 1,382% increase in one year > largest age group is 35-49
• It’s simple> Communicate short (140-
character) bursts of information to the people that subscribe to your updates
> These updates are known as “tweets.”
![Page 30: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/30.jpg)
Twitter 101: Commoncraft.com
![Page 31: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/31.jpg)
How do I get started? 1. SET UP AN ACCOUNT
![Page 32: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/32.jpg)
How do I get started? 2. ENTER PROFILE INFO
![Page 33: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/33.jpg)
How do I get started? 3. FIND OR FOLLOW FRIENDS& GROUPS
![Page 34: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/34.jpg)
Tweetdeck
> Runs on your desktop
> Multiple accounts
> Friend & search columns
> Facebook & Myspace
> iPhone app
How do I get started? 4. SELECT TOOL TO POST & READ TWEETS
![Page 35: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/35.jpg)
How do I get started? 4. SELECT TOOL TO POST & READ TWEETS
![Page 36: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/36.jpg)
FOLLOWING
@usernameDM (Direct Message)
RT (Retweet)
#HASHTAG
TweetUpShortened URL
How do I get started? 5. LEARN THE TWITTERVERSE
TWEET
![Page 37: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/37.jpg)
How is the VSCPA involvedin Web 2.0 & social media?
![Page 38: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/38.jpg)
• RSS • Podcasts • Blog (CPACafe.com)• Microblog (Twitter.com/VSCPANews)• Photo sharing (Flickr.com)• Video, Videocasts (YouTube, Coming Soon!)• Social networking (LinkedIn, Facebook groups• Online communities targeted to different
practice areas, including e-mail listserves• Visit “Social Media” section
of www.vscpa.com
New MULTIMEDIA & ONLINE OFFERINGSto enhance membership
![Page 39: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/39.jpg)
OTHER social media for CPAs
• Wiki: www.wikicpa.com
• Blogs: www.cpacafe.com > www.cpablogger.com > www.cpasuccess.com > http://bigfouralumni.blogspot.com
• Videos & Media:www.financialfitness.com > www.aicpa.org/Media+Center >www.feedthepig.com
• Learning: www.cpalearning2.com
![Page 40: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/40.jpg)
RESOURCES on social media
Blogs
www.TypePad.com
www.WordPress.com
www.BlogLines.com
Microblogging/Tracking
Twitter: www.Twitter.com
TweetDeck: www.TweetDeck.com
TwitterBerry: www.orangatame.com/products/twitterberry
HootSuite: www.HootSuite.com
Tweetie: www.atebits.com/tweetie-iphone
Hashtag: http://hashtag.org
Google Alerts: www.google.com/alerts
![Page 41: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/41.jpg)
RESOURCES on social media
Social networksFacebook: www.Facebook.comLinkedIn: www.LinkedIn.comPlaxo: www.Plaxo.comHubStreet: www.HubStreet.com (a new one for CPAs and lawyers)
Multimedia sharing sitesYouTube: www.YouTube.com (videos)Flickr: www.Flickr.com (photos)Picasa: Picasa.Google.com (photos)SlideShare: www.Slideshare.com (slidedecks)
![Page 42: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/42.jpg)
RESOURCES on social media
PodcastingiTunes: www.apple.com/itunes(for finding and listening to podcasts)Audacity: audacity.sourceforge.net(for recording / editing podcasts)
WikisPB Wiki: www.PBWiki.comWikiSpaces: www.WikiSpaces.com
Virtual worldsSecond Life: www.SecondLife.com
![Page 43: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/43.jpg)
CONNECT with me/us
Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations
• Phone: (804) 612-9416
• E-mail: [email protected]
• Web: www.vscpa.com
• LinkedIn: www.linkedin.com/in/tinalambertwww.linkedin.com / search for “Virginia Society of CPAs”
• Facebook: www.facebook.com/TinaLambert1www.facebook.com / search for “Virginia Society of CPAs”
• Twitter: www.twitter.com/TinaLambertwww.twitter.com/VSCPANews
![Page 44: VSCPA Richmond Chapter: Social Media Presentation](https://reader033.vdocument.in/reader033/viewer/2022051514/54b5b69b4a79596e0a8b461a/html5/thumbnails/44.jpg)
THANK YOUvery, very much!