.l'+

APPROVED BYVice-Rector for Academic AffairsRSE REM "The L.N. GumilYovEurasian National UniversitY"

vTBEPXAAIOlpoperrop no yue6nofi pa6orePf fI IIXB <<Enpasufi cxufi HarrrroHaJurmfiyHr{Bepc[Ter>) rrM. JI.H. Iyrvrnnena

20J

Ourap6aen E.A.

PMKdI.H.

O<y

2020 xr,vr:,;t (a6rurAanartrn 6iniu anylrrblnapra apHilnraH 7M11105 - <TyprasM) 6iliu 6ar.uapnauacu 6ofturura 3rleKrrIrri ueu4ep KaraJlorbl

Kara1or 3JreKTrrBHbrx rucqurnr{H uo o6pa.:onarem,nofi [porpaMMe 7M11105 - <Typngu> 4nx o6yuarorqrlxc, 2020 rola rpeMa

Elective Courses Catalogue on the Education Program 7M11105 - <Tourism> for the students of the 2020 year admission

flpepexeu:urrepflpepexnrcuru

Prerequisites

I(prc4arua aHHoraul4rl

Kparxax aHHoraIIu,Annotation

ECTSIIeHHi4 arayelH aesaHI.Ie AI,IcqLInJIlrHbI

Name of the course

Ns llaunirtUI,IKJIbI

UurnAT,ICUIIIINI,tHbI

Cycle of thecourse

/ Semester II n/ Kounonenrbt no6ofiurnrua

Typn:naonoru-r ueris4ePiOcnosrt ryplrcMonoruuFundamentals tourismologY

Kypc xeqicrix eleyruerrix-3roHoMl4K€ultt6 4y6rtlucru xyfie,ri xeHe

xaH-xaKrbr :eprTefirin ryptl3M xoHinAeri 6acranKrt rbIJlblMH noH

6omrn ra6rrraArt xeHe rypll3M tlHAycrpllflcblHblH AaMyblHAarbl

eAicnanaa MeH Teopl,rflHbtH MaHbI3bIH, TypI'I3M I'IHAycrptrrcbl

uecenerepiniq mutrtun :eprrerryiniq reopurlcbl neu egiuralrlacuu,

iuxi xene cblpr6bl 6aftlanrtcrapAbl aHbl(rayAuq xYftelix recilin,eneuAix rypn3M I{HAycrpI'IJ{crIIIrII{ (irnblflracy MexaH}BMAeplHlH

opHbrrybrH seprreyAix oAicreuenix neri:in KapacrblpaAbl.

I{enr [perroAaBaHu.[ Al,IcuLIruInH],I Aarb cryAerrraM o6qee

[peAcraBJIeH[e o6 ocnoeax npocrpaHcrBeHHoro aHalfit3a, 6asrpyoutlxna xaprorpar[lr.recxl,rx r.r ulrQoprraauuoHHblx MeroAax l,tccJleAoBaHu-fl .

Paccuarprualorc, Teopuq I{ MeroAonor[fl Ha) {HEIx r'rccle4oaannfi

upo6leu r{H,(ycrpt4l{ TypLI3Ma, cucteunrtil no.ryoA KaK

METOAOJION{TIECKAfl OCHOBA I,I3}^IEHI,I' BIIYTPEHHI'IX I'I BHEIUHI'D( CNggEfi N

'D{pr,r3Me, ycraHoBJIeHI,i, MexaHI'I3MoB t[opultponanua uupoeoft

r{HAycrprru rypH3Ma.The course is the main scientific discipline in tourism, which studies

this spatial socio-economic phenomenon systematically and

of scientifictheconsiders and methodologytheorycomprehensivelylntourismtheresearch of

51 BII TK

EA KBBD EC

Typuau I,IHAYcrPwIcblH

seprrey.uiu xeHicrixrix e.qicrepi

llpocrpanc'rreHHble MeroAbI

[ccneAoBaHI4Jl I{H.(ycTpI'll{

Typlr3Ma

Spatial methods for researching the

tourism industry

mechanisms

extemaland links,intemalofbasis studiedaAStourlsm methodologicaltd tounsmthe worofformationfor theestab,lishing

OcHoert ryPI'BMonorIlI'IFundamentals tourismologY

Typu:ruonorua neris4epi

xypri:iryiue 6afilasslcru. Ta,rAayglr AYpbIc xacayAblq eH

MaHbI3Abt MaKcarbl'I'ypH3MHir{ afiMaKrap 6oilltsrua AaMybIHbIH

sAicreuelir-yfiltn4acrslpylIrblJrblK trlecelelepiu xenelefi

3eprreyre uYr'axiu4irc 6ePeai.

B pesylsrare H3)rqeHH,{ Kypca cryAeHrbl npno6peryr HaBLIKI{

cTaTHcTl,ILIecKoro aHanh3a AaHHbIx I,I [potHo3HpoBaHHfl, TaKxe

HayqaTCJI [pnMeHqTb KOJIHqeCTBeHHbIe MeTOAT'I K aHUIJIH3y

rypr4crur{ecxofi orPaclui pr"*q"i.ite for ihe successful adoption and implementation of

*Jnug"*"nt decisions in tourism is statistical analysis. An

impoiant condition for the organization of proper analysis.is a

ct# defirrition and solution of organizational methodological,

and practical issues of statistical observation of the state and

deveiopment of tourism in the regions of the country'

rlrirrali xy3ere acybl

TaJIAayAbIrI AYpbIcureruiruaepaiq6ac4apyrurt.nu6Typu:rtr4eri

CTATI,ICTHKZTJIbIK4a6ru4anYrtMCH

5Typn:rra4eri crarl{crlrKuult'I( TanAay

Crar[cr[.Iecruft anarus B ryPI'BMe

Statistical analYsis in tourism

ETI TKEA KBBD EC

MapreruurryPnsuaTourism marketing

Typu:tu uaprernuri

s o6nacu ynpaBneHut 6lr:uec-upoqeccoM'

i, .od"-'conditions for a number of regions, the tourism sector is

U."o*ing budget-forming. In this regard,. it is of current interest to

model thi processes o..ioirg in the tourism business' since they are

;r,if...""a'Uy **y random parameters due to various economic'

potiti.ut, geographical and other aspects'

ynriJrepiniH6uruec-upoueccreP6onrrnMal(caTbIOKbl]yAbII{[erui6usnecrirupouecriconAaft-a(MeHrepy,HerisgepinTeopu,{nbI(

ra6rrraAu6orun6iniu arry6oilururuacaJlacbr6ac(apyOCBOCHI,IE,BJIf,ETC' TeopeTrrqecKI'lxAHCIII,IIIJIIIHbII,I3) IeHI,|JII{emro

3HAHI'IIta TAXXE noJryreHr'Ie6usnec-nPoueccon,OCHOB MOAenlrpoBaHI'LrI

AftMaKrbIK AeHre[Ae rypr.rc'rix

MaprerurrryPnsuaTourism marketing

Typuslt uaprermri

xaftru 1r bIM KilJlblrrracrblpyra 6arumalrau'OCHOBaMLIHa oBJraAeH[re

xeHe Typucrrr(TypIIJEIryciniriAecTI{HaIII{f,)flen <TypracrirHert3rlroqiperingerirpKbIpbIMAaMacbruapxerlrnriAecrI{HaI[,I,

ryprcrirTI-INOJIOTII'CbI xeHeoJrapAblI{rypzIJIbI,rycinimepMEH 6ac6apyAuu epexurenirrePiKbl3MET eryiAecruHar[rtJlapAhlI{

6rsHec yp,uicrePai MoAenbAeY

MoAenlposauue TYPI{crcKI{x

6llsHec rrpoueccoB fla

perEoHiuIbHOM ypoBHe

Modeling of tourist business

processes at the regional level

EfI TKEAKBBD EC

5

Tlpucrurca n nPoeI$IlPoBaHI'Ie

T)?r4crcxlfx AecrusauuftTourism and tourist destinations

BAKBBD EC

dopuupoaanur npeAcraBneHut o tIoHqrHI4 ryplacrcKaflAecrHHauHrI H o6 ocHosHblx [oHflTH.rIx B o6lacrn KoHIrerIuHH

MapKerr,rHra rypucrcrcofi .uecruHaqllu, Hx rI4rIoJIorHI'I, o6

oco6enHocrqx Syurcqraonr.rpoBaHu, Lt yrpaBneHn,

rypr4cTHr{ecKHMI,I AeCTI,IHaIIHTIMH.

Discipline aimed at mastering the basics of the formation of ideas

about the concept of "tourist destination" and about the basic

concepts in marketing tourist destinations concept, their typoloryand peculiarities of functioning and management of touristdestinations.

J BN TKBA KBBD EC

Typrlsugeri onir',r4ep4i esipneyxeHe lIHHoBarllrf,napI4Hnonauuu r.r paspa6orrarpoAyKroB B rypI.I3Me

Innovation and productdevelopment in tourism

5 fleugi :eprrey rypl{3MAeri nuuooaql'IrJlbl( Kuguer-riH reopllf,nr,I(neris.qepi, xilJrubr (arrrAarrapll, Qaxroprapbl MeH ypaicrepi rypulnbl

roJrbr( ryciuir 6epeai, cosAaft-a( rypu:ruli AaMbIryAblH

uHHoBauHrJT[,rK acnerrinepiH (a:axcrauaarul rYpaKrbl Typu:r'lai

.{aMbrry Saxropu periuge xaH-xa6rbl rulJlAayra r"r}'rrarindx 6epegi.

llsyreuue AI{cuHrInHIrbI Aaer [peAcraBneHl{e o reoperuqecK[xocHoBax, o6u[rx npl,IHul{nax, r[arropax I,I TeHAeHuI,utx rnnHoeaquoHHofi

Aef,TeJrbHocTr,r B r.rH,Q/Crplll{ TypI,I3Ma, a TaKXe lrpeA[onamer aHaJll,l3

uHHoBauuoHHbrx ac[exTor paspa6oml{ TyprlcrcKl{x rpoAyKToB I'I

pa3Br{rrrrr rypucrcroft cQepu rar Qaxropa ycrofiunnoro pa3B[rw{

ryprrMa s Ka3axcraHe. .

The study of the discipline gives a fairly complete picture of the

theoretical foundations, general principles, factors and trends ofinnovative activity in tourism, and also provides an opporhrnity to

comprehensively analyze innovative aspects of tourism development as

a factor of sustainable tourism development in Kazakhstan.

Typu:r.l uapreu.ruriMapxeruHr rypttMaTourism marketing

BTI TKEAKBBD EC

nen rypdx recinxeplir neH Qpanuaft3[Hr-rep AUIMyrIHIIH AUHaM[KacbI,oHErH AaMy 6arurtraprrn KapacrblpaAbl.Cogepxauue ArrcqrIrrJILIHbI pacrphlBaer ocHoBHbIe IoIUITI{JI t4

Kareroprlrr, oco6ennocru, HanpaBJIeHI{{ u Qopuu pa3Burl'Ifl

BerrrrypHoro [peA[prrHlrMareJlbcrBa u ([panvaft:unra, KaK

flepcne(TrrBrrofi AeqreruHoorll, oflpeAenffolqeft .qI{HaMI{rIHoe pqlPlrr4g

Typnru ueueAxuemiMene4xnenr rypLI3Ma

Tourism management

Typlrsnr uapxernnriMaprerunrryprcMaTourism marketing

Opanuafi :uttroBble orHollreHr{flB r,rHAycTpr{u TypI.I3Ma

Franchise relationships in the

tourism industry

.'',Typu:rrr .EH4/crplrf,cblHIarbl-'$panrainr,unriiKarrtuacrap ::

5

Typrrcrcxofi orpacnu KasaxcraHa.Content of "Franchise relations in the tourism industry" disciplinereveals major categories and concepts specifics, directions and forms ofventure and frandchising business development as a promising activity,defining dinamic of development of the tourism industry inKazakhstan.

2 ceuecrp /2 cervrecrp / Semester 2TaHIay 6ofisluura KoMroHeHTTep / KounoueHTbr rro sur6opy / Optional Components

KII TKIIA KBPD EC

Typrrcrix oniunir{ 6ecexerer<a6inerriniriKouxypeHrocroco6Hocrb

rypr.lcTcKoro [poAyKraCompetitiveness of the touristproduct

5 Ey,r rreH 6ecexere xa6inerri KlracrepJrepAi KamruracrsrpyAbrqTeopr{flnbr( xeHe eAicrerraenix acnexrilepiu, K;racrepnepAi

AaMbrryAarur ereuAix rexipu6eciu; rypucrix x,nacrepAin neuiH,KypbrnbrMbrH, KapracbrH, xixre,ryiu; tttev,rexerrir carcarrurq Heri:iperiu4e xeHe [HHoBauurHbr brHTiuaHAbrpy yuriH neri: peringeMeMJreKer, afirua(, onepracin cirJriurapblHrrH 6ecerere xa6inerriririnrilnAayAa xnacrepAiq peni; consrruen 6ipre l(a:aKcranurrrl rypncrixrnacrepiH AaMr,rry nepcneKTr,rBaJrapbr xeHe (,asa4crauntrrlafiua4raprrn4a ryplrsrrr4i AaMbrryAsrH 6ac xocuapuH KapacrblpaAbr.

\aruuat Ar4cur4rrnlrHa paccMarpr{Baer reoperr,rxo-MeroAoJror[qecKueacrrerThr SoprvrrnponanrrJr KoHxypeuTocloco6rrbrx KJracrepoB, uuponofio[brT pa3Br4THs ruracTepoB, pacKpbrBaeT cyrqHocTb, clpyKTypy, Kapry,rnaccuSuraqruolypncrcKoro Klracrepa, ponb KJracrepa npu aHz!.nr,Be

KoHrypeHTocnoco6nocru rocyAapcrBa, perrroHa, orpacJrr{, KaK ocHoByo6ulerocy4apcrnennofi floJrr,rrr{Kr{ H KaK ocHoBy crr,rMynlrpoBaHr.rJl

uuHonaquonnofi AerreJrbHocrlr, TaKxe [epc[exTr,IBbt pit3Bnru,

rypr4crcxoro xracrepa s Ka3axcraHe.Theoretical and methodological aspects of formation of competitiveclusters; elements of tourism cluster, their role; the structure of thecluster, the cluster map, classification; cluster in the analysis of thestates competitiveness , region, industry; as a basis for national policy;as a basis for stimulating innovation; world experience of developmentof clusters; prospects for the development of tourist clusters inKazakhstan; Master plan for tourism development in the regions ofKazakhstan.

Typusu r{HAycrpIrtcLIH3eprreyAiH xeHicrixrixe4icrepiflpoc'rpaucrneHHbreMeTOAbI I{CCJIeAOBaHU-f,

r{HAycTpr.ru rypr.r3MaSpatial methods forresearching the tourismindustry

KN TKTIA KBPD EC

Typucrir (rrsMerrixaprorpar[uanu4 xo6anayKaprorpa$nuecroerrpoeKTr.rpoBaHlre

AeSTeIEHOCTn

rypucrcxofi

Cartographic design of tourist

5 Typuslr uene4xlrenriMeueAxuenr rypr,BMaTourism management

Typusu uaprerunriMapxerrnr ryprarua

<Typucrix (usMerri xaprorpaQnxrru4 xo6anay) o(y Kypcbrxoc[apnayAlrH, reci6u ryplrcrix rqrrsrvrer,i icxe acbrpylbr xeHexo6alay ueu yiruugacrupyutrnu4-6ac(apyAbu{ HerisiH o(yAarbr6acru 6olin 6onrru ra6ruagrr. Eacrrr Ha3apAa rypr.r'sMgi laMbrry.&rH3aMaHayn xargaftiapuHa ftlnAay xacirJraArr; rypncrix r.rHIycrpHrHErH

MEH

activities yft brM Hbr H HopM arr4BTi- (y$,r r(Tbr t( 6asacrr Ha rraan 6epinegi.Yve6nrrfi rypc <Kaprorpa$raqecKoe flpoeKrlrpoBanue rypucrcxoilae{TeJIbHocTI,t) fBJIreTc, KJIIOqeBLIM 3BeHOM B

'I3} IeHI{IZ

opraHrr3arluoHHo-ynpaBneHqecKrrx ocHoB ruraHr.rpoBaHr.rfl,

npoeKTr4poBaHH, r,r peanr.r3arlllr,r npoQeccuonaftsofi rlpr.rcrcroilAerreJrbHocrlr. Oco6oe BHuMaHne yAenrercf, aHiurrr3y conpeueHuoficwrya;J;zr4 pa3Bvrufl Typr,BMa, HopMarr{BHo-upaeoooil 6asrropmHl{3aullrl rl pal3Brrrr,r, rypuc'rcrofi AesrerbHocrn, npo6relrau ulepc[eKTI,IBaM pa3B[Tuq rlpuc'rcxofi rrHAycrpr{u B rIeJ'roM, r,r B perr{oHe

B IIACTHOCTI.

The course "Cartographic lesign of tourist activities" is a key element inthe study oforganizational and managerial foundations ofplanning,design and implementation of a professional tourist activity. Particularattention is paid to the analysis ofthe current situation oftourismdevelopment, the regulatory framework of the organization anddevelopment of tourism activities, problems and prospects of thetourism industry development in general and in regions in particular.

Tourism marketing

KTI TKTIA KBPD EC

Typlrsu.qeri xoHcirJrrnHrKoncalurur B TyprBMeConsulting in tourism

5 flenniH MiI3MyHbr rypr.BM AaMybrHa ecep ererin Qarropnapra (arbtcrbrMecenenep rueq6epin (aMrr{Ibr. Typu:u rypnepiniH xixrerryi, onapAr,rqereu4eri, (asa4cT anurrq ruarpoaftnaa(TapbrHAarr,r 4a:ipri xar4afru ueuAaMy reHAe Hurrrnap br e rxe ft -rerxe ftr i 6apacrupbr,naAbr

[enrro ArrcurrflnrrHbr flBrflercfl. r.r3) reHue BonpocoB KoHcilJrrrrHra B

rypr.{3Me KaI( He3aBr,rcra-rraofi xoncymrarunuoft [oMorrlu IIo Bo[pocaMy[paBneHr4{ TyprrcrcKr{M 6lr:uecou, Bxrroqur onpeAeJreHr,re t,t oueHrynpo6lernl lr Bo3MoxHocre[, peroueHAarllrrl rro np[r{rrr,rrc Mep B r,rx

peanlr3aur,rI.I.

The purpose of the discipline is to study the issues of consulting intourism as an independent advisory assistance in the management oftourism business, including the identification and assessment ofproblems and opportunities, recommendations for action in theirimplementation.

Typltu 3KoHoMnxacbr3xosor,ruxa ryprtMaTourism Business

KN TKNA TEPDEC

Tlprasrvr c€IJrachlH.(arbr 6usuec-KOMIvryHr{KauxrrapTexHonorHr.napbrTexuoronua 6usHec-xoMrrrynlrxarufi n cSepe r)pr,BMaTechnology of businesscommunications in the field oftourism

Ey;r uon rypncrir caJracbrHAa 6olarua( MaMaH,(apAbr Airf,pJrayAarbr6acrrr ra4rrpbr[TapAbrrl 6ipi 6onrrn ra6buraA6r, oJr 03 reseriruerlpusruuiq 6aplu6 uerisri acnerrhepirvren reneciAeft KeH ay(brMAarbrraKbrpbrrrrapAa, oHbrrl iruirue ryprlcrix 6ursuerrepgi xacayTexHoJrorrlucbr, AeMaJIEIc xeHe Typt43lraHirl ra6r.rru xoHe MeAeHIr-

rapr.Do,r (opnaplrHrrH arryaH Tfpninirirrlen; cepirrecreprvreH xsHeKbr3Mer xopceryurinepMeH xg\{Erc yfuirugacrupyAbr raubrcrbrpa4-r.

.{racqrmrnna 3HaKoMr,rr o6yvarorqro<cs 6a3onrrMr{ acneKTaMr{

Typr,rcr[qecxofi gexrenrnocru, TaKLrx KaK TexHoJroru, npoeKTrrpoBaHn,TypncrcKrrx ycJryr, pa.:uoo6parr.re npLrpoArrbrx H KyJrbryDHo-

Typusrrr. sxouoMrfi acbl3ronorrauxa r)?lr:MaTourism Business

5

ir

I,rcropr,rqecKr.rx pecypcoB peKpeauu H x ryp lr3M a, opranr,r3ar{uefi pa6orrrc 6nsHec-naprHepaM 14 Ir nocraBrrlt{KaMr{ ycnyr.This discipline is one of the main subjects in training of futurespecialists in the tourism industry, which is determined by the breadthof its topics that involve familiarity of students with all the basic aspectsof tourism, such as technology for designing tourism services, thediversity of natural and cultural and historical resources of recreationand tourism; organization of work with parbrers and service providers.

KII TKnAKBPD EC

Typusu xeHe Koua4xafilslluKcaJracr,rHAarsr MapKeruurrixAHAJII,ITNKA

Mapxerunrooar aH€rJurruKa B

c$epe ryplr3Ma w

rocTeIIpI,IrrMcTBa.Marketing analytics in the fieldof tourism and hospitality.

5 Typusrra xeHe KoHarcxafilrrlr,t4 carracbrHAarbr uapreruHrrirca]HaJ.rTytKa - 6y,'r rypr,r3M xeHe (oHaKxafi-trursr( caJracbrHlafbr(br3Merrep ueH ouiu4i xbrJrxbrry, orrci:y xoHe caryAbrq epeKrrrexene serigri 4srsverin:eprrefiriu rloH 6onbrn ra6rrla4sr.B parr,rxax Kypca [peAycMorpeHo r,r3freHr,re cneAy]oq[x ac[exroB:pa:pa6orxa Konr4qecrBeHHbrx MoAenefi , xoroprre [clonb3].ror 6n:sec-AaHHr,re, crarrrcrr,{qecKrle Bbrqr,rcJrerwr w MalruHHoe o6yrenne 4nanporHo3r4poBaHu, BJrtrrHr,r{ npoAax H MapKeTr,rHra Ha y[paBJreHr.reB3aLIMOOTHOrrreHrr{M}r C KJrI{eHTaMrr; cefMeHTaumo pbrHKa; co3AaHr,re

CTOI,IMOCTI,I I,I T.A.

The course includes the following aspects: the development ofquantitative models that use business data, statistical calculations andmachine learning to predict the impact of sales and marketing oncustomer relationship management; market segmentation; valuecreation, etc.

Typr.r:rvr rr,raprerunriMaprernur ryprr3MaTourism marketing

KII TKTIA KBPD EC

Typra:rrageri SMM uaprerunrSMM uapxeruHr B rypr,BMeSMM. marketin8 in tourilm

'll

5 Kypc rypncrir onirraAi xeue (,br3Merrep.ui eneyrr,rerrir pec)?crapAblHxeruerirr.ren Ma(carrbr ayArrropr{rr ap4brnlr orrity xoJrAaprrH(apacTbrpa/trrKypc usyraer KoMrrJrerc Mepo[prrrrr.rft uo npo4ruxeHr.ro rypficrcKnx[po.rryKra I,I.nu ycryr qepe3 o6qenue c qereaoft

B COIII{,IJIbIIbIX

Typrasu uaprerunriMapxeruHr ryprr:MaTourism marketing

.,; 3 ceuecrp /3 cervrecrp / Semester 3JKOO xounoneuri / BY3oscruft xounonenr / University component

KII )I(OOKTIA BKPD UC

5 Kypc xilJrrrKapiurbr4 rypusrr,ruiH AaMybrMen Event MeHeAxMeHrqurachlHbrH AaMy Mgcenenepiu KapacrbrpaAbr. Event MeHeAxMeHT -apuafiu ic-uapalap MeH xeKeJrereH Mepere-rtreftparr,r.4apgrr, ofurH-cayrr6 ic-ruapirJrapbrH, Secrreanrgap,6usnec rren Kopfloparr.mrir ic-uapanapAbr (xepue, xe3Aecy, xr,rnalrrc) curcr{ xeHe ueulererrir

Typuau uaprenanriMaprerunrrypu:uaTourism marketing

Xanrr6apamr( Typr.r3M xeHeEvent rueHeAxMeHrMex,45luapogrufi rypr.r3M vt

Event veHegxMeHTInternational Tourism and Event

pecypcax. studies a range of

Management uapanapAbr, MeAeHrrer xoHe cnoprneH 6afi,'raHrrcrtr ic-ruapanapArr,xeKeJrereH ic-urapanapAr,r (xeunep, roElap, or6acrurr( uepexe.irep)yfirtrra4ac'rurpyAsr aepTT efiriu qocal4sr cala 6o,rrrn ra6ula4sr.Kypc oxaarr,rBaer Bonpocr,r p€r3BHTr4, MexAyHapoAuoro rypx3Ma EpurBxrr,L Event lreueAxMenTa, KaK nplrrnaAnofi o6nacrn v3qenvrfl,flocBrrrleHgofi uaunpoBaHtrro, npoBeAeH]rro u ynpaBneHr{rocneqrr€rJIbHbIMI,I MepoltpytflTltr,Mtr, TaKlrMn KaK $ecruaalu,Itp€I3AHOBaHlIt, pa3BleqeH[fl, [oJrr{Tl'IqecKue I,I IocyAapcTBeHIIbIeco6rtrm, cnoprlIBHbre I,r cBfl3aHHEIe c lrcryccrBoM uBeHTLI,Mepoflpl,rflTltr, Koropbre orHocf,Tc{ x 6usnecy x Ko[oparr,rBHr,rM AeJIaMThe course covers the development of international tourism and the

development of Event Management. Event management is an appliedfield of study and a professional practice space dedicated to theplanning, holding and management of special events such as festivals,all kinds of celebrations, entertainment, political and state events, sportsand art-related events, events that relate to business and corporateaffairs. (meetings, meetings, exhibitions), private events (weddings,parties, social family events)

K[)I(OOKnABKPD UC

Amoxapasau.&r( TypJrap MeH

reununr, ix rypn:u4i xo6alayflpoerrraponaHr{e aBToxapaBaHHoro

rypa rr KeMru{HroBoro Typa3MaDesign caravanning and campingtourism

5 Kypc racrrruaJrAayAbrrl T apr.rSrepi MeH rzrJraflrapbru ecxepe orbrpbru,rypuc'repaiu racrrMiur.qaybru yfirrru4acrbrpyra uyrrlrirqix 6eperinaBTor(apaBaHABr( Typnap MeH reunuurrix rypr.rru4i xo6anay3ar{,(brnbrKTapbrH oKbrTaAbr.

Kypc r,r3yqaer oBJraAeHrre nparrrnxofl opraHr,BarlrlonHoronpoeKTnpoBaHr.r, aBTo-KeMrrr{HroBoro Typr{3Ma }r KapaBaHr{Hra,lo3BoJrf,rouero B [ocneAyrouleM 3aHr.rMarbcs opmH[3aqueft nepeno:orrypucroB c yqeroM:nauuft [paBrrIr u rapr.rQoa nepeBo3ox.The aim is to master the practice of organizational design and project ,camping and caravanning tourism, allowing visitors to engage intransport organization in the light of knowledge of the rules and tariffstransport

Typusu uaprernuriMapxernnr rypr,tsMaTourism marketing

ComIIKII TKTIIKB,PD EC

Smart-rypusnr rexnoromqcrrMeH TpeHITapLrTexnolorrnlr r,r rpeH,uDr Smart-Typu:uaTechnologies and trends of Smart-Tourism

flanniq Ma3r\qrrbr 6infurepnepaiu rypucrix AecrrHarprrJrapAarbrSMART rexHoJrorlrrJrapbrH r(oJrAarry,arrcbrHlarbr reopluJrbrK xeHe[parTr,rKiurbr( 6iniu xeuenin (aJrbrrrracrbrpy (arr{ArrJrapbrHaHerisAerr€u.

Aucqururr.rua r{cxoAr{T Qopunpyer y o6yrarou1uxca KoMrrrrexcTeoperrcrecKrx( n [paKTr{rrecruax sHaHr,rft n o6.racrn uc[oJrb3oBaHmSMAR'T rexnoaoruft B r)pr{crcKrD( Aecrr{Haur,rf,x.

The content of the discipline is based on the principles of forming at the

Typttsu ruexeAxuerrriMeueAxuem rypn:naaTourism management

Typulrrr uaprerunriMapxernnr ryplrMaTourism marketing

TaqAay 6oftuHlrra KoMrIoHeHTTep / KonnoueHTbr rro ssr6oDy6

master students a set of theoretical and practical knowledge in theapplication of SMART technologies in tourist destinations

KII TKTIA KBPD EC

6 Typn:n ciuracl,rHAa ay(brMAbl nrerinrerrepAi KoJIAaHy 6yriuri raH.Aa

rypr.r:u4i 3aMaHayr,r ryprbuaH AaMEIT yruin MaqbI3Ar,I. AyKstnr4un,terirr,rerrep ryp[3M caJracrrHAarbr (br3Merrep MeH ycEIHsIcrapAbI AaMbtryneu erxi:yAir{ xeqin epi ruir,a4i xo.nu 6olua4, col ce6enri 6y.n neu

MaMaHAapAEr 4afirtu4ayga yJIKeH MaHbI3Fa I,Ie.

Hanpan.neu Ha rtlqeHr{e coBoxyrlHoro o6beMa MLIpoBbIx AaHHbIx,

xapaKTeplr3yrouluxc, BLIcoKo[ cKopocrblo o6noueHu-r,HecrpyKrypr{poBaHHocrbro u pa:noo6parueu nxo4Ho[ uH$opuaqtn.The aggregate amount of world data, characterized by a high update rate,

unstructured and diverse input information, is the concept of big data (BigData).

Typr,rsrvr reorpa$rarcrtfeorpa$r.rx rypu3MaTourism geography

Typnsu xeHe (ona(xaEruuuKcalJracbrHAarbr eneyrrlerrix-SKOHOMTTK:rJrbrK 3epTTeynep

MeTOAOnOfTU{CbI

MeroAolorurg coqfi€ulbHo-

3KOHOMI'TTIECKI{X I,ICCNC,UOBAHIIfi

n c$epe ry?r,BMa urocre[pnr.rMcTBaMethodology of socio-econom icresearch in the field of tourism

..:

5 <Typu:rr,t xeHe KoHaKxafinbtJIbtK caJlacbtHnarbt eleyuerrir-3KOHOMr4KaJrbr( 3epTTeynep MeToAoJIo[,IflcLI) Kypcbl TypII3M

H HAycrp r4rcbl H.[a oneyMerri r-axo Ho rra u rcan br K 3eprreyn epai u MaHbr3Abr

Teopurnbr( xeHe eAicxauaru( acnexri;repiu: eleyuerrir-oKoHoMrrKiurbr( seprreynepaiu repcerxiurrepi xoHe ryptr3M

r.rHAycrprr.rrc6rH.ua rbrJrhrMll 3eprreynep xypri:yaeri rbLJt-hIMI{ recin.(epgiKonAaHy egicrepi, recingep ues ureuriuAep eleyuerriK-gKoHoMI,IKUIJIbIK

3eprreynepAiq neruxelepiu xe:reurexreri xeci6n Kbl3Merre nafiganauy6ofiusura HaKTbr rvriugerrepiu KaMTI4AIIKypc oxrarrraaer naxnefiruple reoperl{Ko-MeroAoJlorruecKlre ac[eKTbI

cour4anbHo-sKoHoMl,IqecKl,Ix ttcclegonauufi B IrHAycTpI{I{ TypIr3Ma:

clrcTeMy floKa3aTenefi corIniIJrbHo-SKoHoMlrrlecKl,rx [ccJIeAoBaHI,Ifi rI

MeTOArlKy r,rCUOJrb3OBaHrIrI HayrrHbIX MeroAoB npI,I [poBeAeHI,II,I AaHHbrx

uccreAoeaHrrft B ]rHAycrpnu TypIBMa, flo,ryoAbl K npoBeAeuxrc I,{

perrreHr,fio KoHKpeT[rbrx 3aAarr Ilo [crIoJIb3oBaHI{Io pe3ynbTaToB

I cour.ra-nsuo-3r(oHoMlrlrecxrrx uccJleaoBaHllfi u 6yayueE

1 npooeccuoHar ssofi AerrenbHocrt4.

I The course covers the most important theoretical and methodologicalaspects of socio-economic research in the tourism industry: a system ofindicators of socio-economic research and methods of using scientificmethods in conducting research in the tourism industry, approaches tocarrying out and solving specific problems of using the results of socio-economic research in the future professional activity.

Typn:uolorur ueris4epiOcHosrr r)?rl3Monorlr]IFundamentals tourismologyTlpu:u uapxeruuriMapxerurr rypI,BMa

Tourism marketing

KNTKTIAKBPD EC

Typusrr,triq rypaKrrr AailryKOHUemOJIOfI{rICbI

KoHqemolorraa ycroftqlrBoro

5 Kypc 6iniu anyrbrJrapra (TypaKrbrnbrp, (TypaKrhr ryprtM) xeHe<qryr.rsunir1 Typa(T6r AaMylrD yrbrMAapblriblq seri:ri Karll.(urnapblHrarrbrcrbrpa,&r.Typraeuniq rypaKrbl AilMybI TpKbIpbIMAaMacbIHa cefiKec

<<Xacrrl 3KoHoMIma) TexHoJIoruIrcbIH xonaarryr*aeu ryplrcrir

Typra:u uaprerunriMapxernnr rypllsMaTourism marketing

Typxsrra4eri Big DataBig Data B rypr.{3Me

Big Data in tourism

KTI TKTIA KBPD EC

ti

pa3Br4Tr,r, Typr.r3Ma

Conceptology oftourism development

sustainablepecypcrapAbrH aprybrH ecKepe orblpblll, rypucrix eninagep.qi AaMbtryraKarbrcrbr eAicnauanrrIq MoceJlenep (apacrbtpblnaAbl.

Kypc npueeaH o3HaKoMI,ITr o6yvaroulraxcfl c ocHoBHbIMI,I [oHqrLtrMI,I:<ycroftuneocrs>>, <<yctoil.Iueufl ryprcM)) tl <ycroitvunoe pu]3Burue

ryprcMaD. Pacrprrnarorca Bonpocbl MeroAollorttu paspa6orruTyplrcrrrqecKrrx [poAyKToB B coorBercrBrl{ c Konqenqr.refiycroirqr.rBoro pa3BVTr4A rypLI3Ma I{ rypl{crluecroro pecypca c

npuMeHeHrreM TexHoJloruft <3eleuofi 3xoHoMI,IKI{).

The course is designed to familiarize students with the basic concepts:

"sustainability", "sustainable tourism" and "sustainable development oftourism." The questions of the methodology of developing tourismproducts in accordance with the Concept of Sustainable Development ofTourism and the tourism resource using the technologies of "GreenEconomy" are revealed.

Ka$eapa orblpblcblHAa KapacrblpblnAbl xeue 6erirhAiPaccrvro:rpeno u )'rBepx,{eHo Ha 3aceAaHuu raQegprrConsidered and approved at the meeting of the departmentttyrilaara /dati' /q 03 20-6 xarraua/rporoxon/RecordN, f

/.Ilyficer,a6aer A.A ldt l*-l-@ @//"o3 la4-o(aaralryai/date)