BA (Hons.) GRAPHIC DESIGN LEVEL

06 Module Code OUGD301 Outcomes

Module Title DESIGN PRACTICE 3

BRIEF TITLE

VW Beetle Promotion

Brief

Design promotional material for the new Beetle

Background Considerations

- VW house style

- Target audience

- Scale, format, materials etc

Mandatory Requirements

- Research into the new Beetle

- Research into VW house style (specifics)

- Look into other car retailers to see how they promote

- Ask Sam (partner)for information (VW employee)

- Consider design specifications

- Prototypes to explore methods etc

Deliverables

- Promotional booklet

- Look book

- Brief history of Beetle (unsure what form)

- Short moving image introduction

Deadline