Looking across the MetaverseVirtual world registered accounts

Nic MithamVirtual Worlds Expo, NYC, 2008

Measuring populationsVarious ways of measuring the take-up of virtual worlds

Total registered accounts

Total unique accounts

Active users

Premium accounts

Concurrency

Virtual world registered accounts:Up to 10 years old

Growth areas: Up to 10

Continued engagement from real world companies, particularly toy brands

Creating ‘Space to Play’

Focus on early ‘relationship building’

Having a virtual place may become are necessity for kids brands

Virtual world registered accounts:10 - 20 year olds

Growth areas: 10-20 year olds

Fashion and clothing

Avatar customisation set for massive growth

Live music and events - future revenue stream (attendance)

Educational aspect is set for growth

Virtual world registered accounts:20 - 30 year olds

Growth areas: 20-30 year olds

Augmented reality/mirror worlds

Convergence of media product and virtual worlds

More ‘Vertical Worlds’

Business and pleasure usage

Virtual world registered accounts:30 year olds+

Growth areas: 30 years+

Lowest current segment for competition

Growth area for older dems (including Silver Surfers)

Mirror worlds / exploration

Bringing existing social networks closer