vwo engagement session
TRANSCRIPT
Fast Forward CommitteeSession with NTUHow can our project team approach VWOs for help/ partnership?
Enactus SingaporeYear 2015
2015 NTU Sharing Session
NTU Sharing Session- VWO Engagement
Objectives
123
APPLYthe principles into writing good emails
IDENTIFYthe alternatives to take while waiting for email replies
MAKE DECISIONSon the next course of actions when emails are rejected
RECOGNISEthe broader context which is engagement and selling4
NTU Sharing Session- VWO Engagement
First things first
NTU Sharing Session- VWO Engagement
What do you know about writing an
email? What elements should it
have?
What do you think are the reasons
emails get rejected? What are the
alternatives to emails?
What do you want to learn from today’s
session specifically? What are the
specific questions you would like to be
answered?
On your post it, write down the following points
Put all on the board, and we will track if we have addressed all objectives after 2 hours
NTU Sharing Session- VWO Engagement
Which stage?Depending on the stage your project is at, your “pitch” in the email can be adjusted accordingly. You often pitch about your performance in the previous stage
Initialising operationsDeveloping prototypes
Start commercial production & marketing
Market expansionProduct Development
? Rough ideaPrelim target market
But what to pitch when you only have rough idea of what to do? How to engage VWOs for help/ partnership when you have nothing to offer in returns?
NTU Sharing Session- VWO Engagement
Offer Anyway!You can still pitch by offering something in returns in your email even at the very early stage. Here are a few simple ways
Offer a service- help to organize
events etc
Offer some insights- in forms
of videos, infographics, PDFs
etc
Ask for a timeslot to present
NTU Sharing Session- VWO Engagement
Right MessageIs customised to your audience (i.e. VWOs). Visit their websites, track news on them, and try to understand/ guess….
VWO Org Structure
VWO Activities
VWO KPIs
Online Comments by public
VWO
NTU Sharing Session- VWO Engagement
Right MessageShows your Interest in the VWOs
NTU Sharing Session- VWO Engagement
Interview with VWOSpeaks of who you are
NTU Sharing Session- VWO Engagement
NTU Sharing Session- VWO Engagement
Accept RejectionsEven good guys get rejected…Oh wells…
Sucky emails
Word misintepre-tation
Wrong timing
Unnoticeable subject
line
Wrong assumption
s
Want Face-to-face
interactionDifferent
understanding of
“values”
NTU Sharing Session- VWO Engagement
Word Misinterpretation
NTU Sharing Session- VWO Engagement
Wrong TimingA day in Life..
NTU Sharing Session- VWO Engagement
Subject Line
NTU Sharing Session- VWO Engagement
Assumptions
NTU Sharing Session- VWO Engagement
Perhaps you made wrong assumptions…
NTU Sharing Session- VWO Engagement
Values
NTU Sharing Session- VWO Engagement
Different PreferencesWe are irrational creatures
NTU Sharing Session- VWO Engagement
Face-to-Face
NTU Sharing Session- VWO Engagement
NTU Sharing Session- VWO Engagement
Track to IdentifyTrack your own emails to identify the reasons for rejections
NTU Sharing Session- VWO Engagement
Move on!There are other ways for you to learn even when you get a rejection from the VWO you
approach.
NTU Sharing Session- VWO Engagement
Ask Anyone!
No man is an island unless…you
are Robinson Crusoe
Ask questions regarding society's perceptions of your target beneficiaries, ask them if they know anyone who belongs to the beneficiary group you’re looking for. In fact, it is the social pressure and the society that can bring "pains“/ “gain” to the beneficiaries
NTU Sharing Session- VWO Engagement
Do Something!Create quick and dirty prototype based on your secondary research, throw it online & test how people react to it
NTU Sharing Session- VWO Engagement
NTU Sharing Session- VWO Engagement
Online InvestigationCreate quick and dirty product based on your secondary research, throw it online & test how people react to it
NTU Sharing Session- VWO Engagement
There should be a few online community groups for your beneficiaries...Track the group activities, analyse the comments of the members etc. If there is none...then you probably have picked an issue (or opportunity) overlooked by the society.
NTU Sharing Session- VWO Engagement
Not The First Create quick and dirty product based on your secondary research, throw it online & test how people react to it
NTU Sharing Session- VWO Engagement
Someone else most likely would have done something similar to your project. Remember that you are not the first one to come up with the initiativeFind out who that is/ in what country and track their stories, learn from them
NTU Sharing Session- VWO Engagement
Nevermind…Create quick and dirty product based on your secondary research, throw it online & test how people react to it
NTU Sharing Session- VWO Engagement
Another VWO - have you exhausted all similar organisations?
NTU Sharing Session- VWO Engagement
Check
NTU Sharing Session- VWO Engagement
What do you know about writing an
email? What elements should it
have?
What do you want to learn from today’s
session specifically? What are the
specific questions you would like to be
answered?
What do you think are the reasons
emails get rejected? What are the
alternatives to emails?
Fast Forward CommitteeSession with NTUVWO Engagement
Enactus SingaporeYear 2015
2015 NTU Sharing Session