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Virtual World Growth: Today and Tomorrow Nic Mitham

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Virtual World Growth: Today and Tomorrow

Nic Mitham

Growth areas: 5 - 15

Learning 2.0 / P2P

Integration - real world brands

Vertical worlds

Digitised playtimes

Virtual goods - increased perceived value

Aggregation / theme park models

More localisation

Growth areas: 15 - 25Fashion / lifestyle

Integration - real world events

Vertical worlds

Digitised past-times

Identity management

Cross-world / ARG entertainment

Europe

Growth areas: 25+

Mirror worlds as time machines

Government / tourism

Virtual dating

More UGC environments

More reference / relevance to the real world........early augmented reality

Threats / Issues

Premium subscription model - barriers / switching

Differentiation

Role / value of the brand

Orientation / usability

Poor transparency of user data

Media backlash from failures

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