Vyral Marketing Client Newsletter - April 2012 (How to Use Facebook for Business)
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(c) Vyral Marketing 1-800-323-9974 www.getvyr al.com–Done For Your Social Media & Video Marketing Service The Vyral Marketing Letter – April 2012– VyralMarketing.comBy Frank Klesitz– I just returned from a speaking event in Sacramento where I had the privilege of teac hing salespeople how to use social media for business. Of course, I shared the Vyral Marketing System: 1.) Add new people to your database daily. 2.) Create great videos they actually want to watch, and 3.) Encourage your contacts for referrals and repeat business. We call it ACE for short– a proven way to increase your referrals and repeat sales from your customer database. How to Use Facebook for Business But you know what brought this audience to the edge of their seat s? How to use Facebook for business. So in today's letter we're going to dive deep into the use of Facebook in your business to get more sales . It's interesting– I attended Infusioncon 2012 last week, a conference in Phoenix on advanced marketing software (named top 25 industry innovator!), where I heard Gary Vaynerchuk speak. If you don't k now Gary, he started video blogging in the early days of social media about wine and now has possibly a million follo wers and has sold quite a bit ofwine through his web show Wine Library TV. In his keynote he shared an interesting story about the television broadcast. The radio personality, on TV for the first time, was speaking into the microphone as if he was still broadcasting on radio, while on TV! In short, the camera was on him but he continued as if he was still talking only on the radio, simply because TV media was so NEW, he couldn't comprehend it! The same goes for Facebook. When we set up social accounts, the #1 question I'm asked is "Frank, if I get a Twitter, Facebook, LinkedIn, etc. account, what do I say? What should I post? How often? I don't have time for all this! Who's going to care?" But here's the thing– that's the wrong way to thinkabout social media. Rather, since you're a business owner– and your job as a businessperson is to give the market what it wants, social media empowers you to quickly LISTEN to your customers, clients, and centers of influence– the very people who spend money with and who will refer you– and respond accordingly. Let me give you an example. I log into Facebook every morning and when I sign in, I see the updates of all our clients, pot ential clients and people that I do business with. I see what's important to them and what's going on in their life. It's like one quick dashboard that delivers instant insight directly into the lives of people I value relationships with. I'll go down my Facebook news feed and leave 'comments' on pictures, videos, or updates that I find interesting. So, it's not about what I post or what's important or interesting to me, it's about me continuously interacting(i.e. talking) with the very people who it is SO VERY HARD for me t o get on the phone or see rarely i n person. I'm sure you can relate. We're all flooded with email (that's why we use video for you so you stand out), text messages are interruptive and easily abused, voicemails are painful to listen to and t he phone is rarely answered because it too is an interruption in your day. So what communication do you LOVE more than anything else? When you get a comment on your Facebook page, because it validates what is important to you! Plus, most people get notified on their phone immediately when they receive a comment on Facebook, so your message skips through all the clutter and gets through. Facebook Is About Keeping Relationships Alive So the first way to use Facebook for business is to talk with your customers or past clients in a very efficient way tokeep the relationshipstrong. I recommend you create a ' list' in Facebook, just like a specific email list segment, where you keep all your best customers. When you log into Facebook in the morning, select your 'Customer' list. That way you ONLY see the updates of those who spend money with you– not updates from your unemployable brother-in-law or friends of friends you met at some party you don't remember when. Takes 5 minutes and comment on the updates you find most interesting. That's it. Now here's where the REAL POWER of Facebook comes into play. Let's say you have a call list of your past clients, customers or sphere. You're going to invest a few hours on the phone today calling to ask for feedback on your services, referrals or encourage more repeat sales. And since you're a Vyral Marketing client, y ou're provided with the list of everyone in your database that watched your most recent video, so you know WHO to prioritize to call, saving you time. Also, you're sending educational content to your contacts with a newsletter like this, or better yet, 2 educational videos via email and social media each month. So follow me on this – you log on to your Facebook account and BEFORE you make your first call on, let's say, Sally, you take 3 minutes to review her Facebook page. You see her son just graduated from college, they are taking a trip to Europe and she just closed a HUGE deal. Now that's important information. You pick up the phone, i t's ringing and here's what you say: "Hi Sally! This is Maria with ABC Company. I sent you a video last week about 'x' topic and I see you subscribe to our blog. I also couldn't help but notice on Facebook your son just graduated from college. Congratulations! If you have a moment, I'm looking for new customers and I see you belong to this group on Facebook – do you know anyone I should be working with in that group?" Now, remember, you are allowed to make this call – and it's NOT awkward– because you're consistently communicating with your database. You have a relationship with Sally and you're not just calling her or messaging her all the time when you nee d or want something. And Sally's response? " Oh, thanks for noticing! We're so proud of our son Danny! Etc...etc...etc....let me give you the names of 3 people to call right now that have the problem you solve and their personal cell phone numbers so you can skip their secretary. I'm also going to text them right now saying you're going to call. Go get ‘em Tiger!" Now wouldn't that be nice?! So let me reveal to you what I do here in the office for no less than 3 hours every day. We're very happy to enjoy referrals from clients, leads from demo opt-ins on our website and prospects from events and trade shows. Before I make any call to a person in my database I first make sure 1.) I'm following up on something val uable I've sent them 2.) I have a personal, unique comment I can make and 3.) I have a clear objective for the call (set an appointment or ask for a referral). You see, too many salespeople follow up on me asking "Just wondering where you're at with your decision?" or "When are you going to meet with me?" Rest assured, I will never be answering their phone calls again when they interrupt my day to ask me that.
