vyral marketing kit - free how it works kit (what you get)
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http://www.getvyral.com - Learn the details of how Vyral Marketing works.TRANSCRIPT
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
A Letter From The President...
Dear Business Owner,
I've sent you this kit for a very important reason....
Three years ago I started Vyral Marketing as a cost-effective compliment to traditional advertising to get
more referral and repeat sales from customers.
The results have been incredible, and the success stories enclosed prove it.
How does this 'alternative' work?
I want you to shoot two short, educational videos a month (with our coaching), upload them to us, then we'll
send them to your customer database using social media and email.
We’ll help you stay in touch with your entire database with educational video in minimal time.
WE DO ALL THE WORK FOR YOU.
I've hired the video editors, article writers, admin, and support staff to do all the work. You only shoot your
video, that's it.
With thousands of videos and emails sent over the years, you can expect 10% of your customer database to
buy again or refer you when you follow our program for 12 months.
For most of our clients, that's a dramatic BOOST in your referral and repeat business.
We even provide you with the names those watching your videos so you can follow up immediately.
Everything you need to see if education-based marketing is right for you is enclosed.
This is your opportunity to position yourself as the trusted expert, increase customer loyalty, boost referral
and repeat business, and set yourself miles ahead of your competition.
To get started or to learn more, please visit our website at www.getvyral.com to see live examples, call me at
402.515.5438, email [email protected], or fax back the enclosed free consultation form to take the next
step in growing your business, without breaking the bank.
Sincerely,
Frank Klesitz, President
Vyral Marketing
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
FAX: Request a FREE Phone Consultation
Yes! Please contact me to schedule a free phone consultation. Please fax
back to 1-800-323-9974 and we’ll contact you within 1 business day.
Give this your assistant and we’ll work with them to schedule your time.
Name: ________________________________________________
Company: ________________________________________________
Phone _______________________
Email: _______________________
Website: _______________________
OPTIONAL: If you have time, please answer these questions so we’re prepared for your call:
How many years have you been in business? _________ years
What are your estimated gross sales this year? $_______________
How do customers find out about you right now? _________________________________
What percentage of your business is repeat/referral? _________ %
How many people are in your database? _________ people
How many emails are in your database? _________ emails
Describe how you stay in touch with your database now…
What’s your #1 business goal for this year?
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
VYRAL MARKETING KIT 1. What We Do
2. How It Works
3. The Benefits
4. Our Difference
5. FAQ
6. Our Ideal Client
7. Ask Our Clients
8. REAL Success Stories
9. Video Blog Example
10. Email Example
11. Meet Our Team
12. Press
13. Client Newsletter
14. Membership Agreement
15. 5 Min Demo
BONUS: The 3 Step System Report
BONUS: Full 31 Minute Presentation
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
1. What We Do
*ATTENTION BUSINESS OWNER* Failure to consistently communicate with your customer
database is the #1 reason you're missing out on a gold mine of profitable referrals and repeat sales
Are you struggling to find time or a great reason to stay in more consistent touch with your customers?
Are you neglecting your customer database, missing out on profitable referral, repeat and higher margin sales?
Would you like to make educational web videos with social media, but don't have the tools, topics, or time?
How would a PROVEN 10-50% increase in your referral & repeat sales change your business…and your life?
The #1 mistake business owners make is not communicating frequently enough with their
customers. The ONLY asset you can keep safe and expect to appreciate in value every year is
the relationship you have with your customers. Your customer or prospect list loses about
10% of its value every month it's neglected. In 11 months, it's worth less than random names
pulled from the white pages. It’s frustrating and time consuming coming up with great
reasons to communicate with your database. And if you don’t stay in touch like you should be,
customers will likely go somewhere else. So here's our system to help you solve it:
3 Step Vyral Marketing ACE System
1.) Add 3 new people to your database every day
2.) Create two educational videos a month to send them
3.) Encourage referrals and repeat business proactively
(We coach you how to implement this proven system)
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
2. How It Works
You shoot your video – we do all the rest.
Our unique 3 step social marketing system is a proven, guided plan to increase your referral and repeat business by cost-
effectively educating and staying in touch with your contacts using personal video – we do all the work.
Here's How Our Program Works:
We build your blog.
We edit your video.
We write your articles.
We send your email.
We update your social. We track your metrics.
We coach you to success.
We build you a video blog and use social media and email to get your educational videos out to your contacts. You shoot your own video (we coach you), upload it to us; then we edit, optimize, and promote your videos for you. Minimal time is required. We do all the work for you.
1. We build you a personalized video blog. 2. You shoot 2 educational videos a month.
3. We optimize and email them to your contacts. 4. We tell you who in your database watches
your videos so you can follow up.
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
3. The Benefits
Increased Referrals Your contacts can quickly and easily share (social media) and forward (email)
your video to friends so you benefit from highly leveraged 'word of mouse.'
More Repeat Sales We provide you with names of the people who watch your videos so you know
who is most interested, allowing you to follow up with offers or phone calls.
Improved Retention Personal, consistent communication strengthens the relationship you have with
your database and prevents customers from choosing your competition.
Higher Sale Amounts More expensive items are easier to sell when customers know, like, and trust
you - especially when you explain complex services via educational video.
Superior Search Rank Your videos are fully optimized to rank very high in search engines so when
customers Google you, it’s very likely they will find your videos.
Faster Lead Conversion Videos can automatically 'drip' on prospects which dramatically improves your
chances to convert unreachable leads by phone to appointments and sales.
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
4. Our Difference
RELAX – We Do All The Work ™ You shoot your video and provide us with your list every month – minimal time required.
Unlimited, Human Video Editing You get unlimited editing for tips, testimonials, video tours, demonstrations, etc.
Topics & Scripts Provided You're provided with the best topics for your industry with coaching on what to say.
Custom Email Copywriting You get personalized, custom emails written to "sell" your video to get more views.
You Get Bi-Weekly Sales Leads We can track who clicks the “call-to-action” links in your email and give you their names.
Expert Article Writing You get custom (per request) or pre-written articles to compliment each video.
Monthly Phone Coaching You get 30 mins. of personalized, one-on-one guidance and feedback from a professional.
LIVE Personalized Service You can call or email anyone on our staff to get a fast, intelligent answer.
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
5. FAQ
“How much time will this take?”
We do all the work for you. You won’t invest more than 30 minutes a month on
our program to attend your coaching call and shoot your 2 educational videos.
“What results can I expect?”
On the ACE System, you can expect 10% of your database to buy from you or refer
you after 12 months on the program. With 1,000 contacts, that’s 100 sales.
“Am I locked into a contract?”
It’s a 1 year agreement to the program because you’re investing in a long-term
nurture campaign. If you’re not happy with our service, however, you can cancel.
“Must I update my database first?”
No. Simply export all the current email addresses you have from all your databases
and our system will de-duplicate. You’ll re-export your list to us monthly.
“How many emails should I have?”
It’s not how many emails you have; it’s your commitment to get more (we’ll coach
you) and the strength of your current relationships. 200 is a good place to start.
“What if I hate the way I look on video?”
No worries – we’ll coach you to perform and look your best. You can also make
quick audio recordings and we’ll use a nice picture you like for your video.
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
6. Our Ideal Client
7 Qualities of Successful Clients
Knowledgeable Expert Advisor
You have specific knowledge that your customers can't get anywhere else.
Strong Database of Contacts You enjoy a strong database of people who want to hear from you and will refer you.
Energy & Enthusiasm on Camera You show emotion and energy when on camera
that "brings people in" and holds attention
Committed to Personal Growth You're committed to making each video
better than your last (with our coaching)
Mastery of Basic Sales Skills You have no problem asking people for email addresses, referrals, and sales.
Consistent Marketing Budget You have a portion of your revenue set aside
for customer retention each month.
Excellent Communication Skills You can clearly articulate your educational message concisely.
'Best Fit' Professions
Accountant Athletic Trainer
Attorney Builder
Chef Chiropractor Contractor Counselor
Consultant / Coach Dentist
Electrician Financial Advisor Insurance Agent Interior Designer
Jeweler Landscape Designer
Masseuse Mortgage Banker Personal Trainer
Plumber Recruiter
Real Estate Agent / Broker Salesperson
Speaker Tailor
Tax Consultant Therapist
Travel Agent Veterinarian
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
7. Ask Our Clients
We encourage you to contact our clients and
ask about their results. Here are the questions to ask:
1.) Why did you make the commitment to the Vyral Marketing plan?
2.) What were your initial fears or frustrations before getting started?
3.) What were your results before you started the program?
4.) How were you staying in touch with your database initially?
5.) What are the primary benefits of the Vyral Marketing program you enjoy?
6.) Can you tell me stories of the results you’ve seen since you started?
7.) If you track your ROI, what’s been your increase in referral and repeat sales?
8.) What’s the #1 thing you enjoy the most about working with Vyral Marketing?
9.) What would you recommend I know before I make a decision to get started?
10.) On a scale of 1-10, how likely are you to recommend Vyral Marketing to your friends?
Teresa Elliott (Omaha, NE) Team Elliott – Prudential Real Estate http://www.teamelliottomaha.blogspot.com [email protected]
Frank Del Rio (Los Angeles, CA) Realtor – Frank Del Rio Associates http://www.frankdelrioca.blogspot.com [email protected]
Brian Hagarty (Fairfax, VA) Realtor – The Hagarty Group http://thehagartygroup.blogspot.com [email protected]
Greg Sisson (Myrtle Beach, SC) Realtor – The Hoffman Group http://www.gregsisson.blogspot.com [email protected]
Aaron Rian (Portland, OR) Realtor – The Rian Group http://www.theriangroup.blogspot.com [email protected]
Hal Sweasey (San Luis Obispo, CA) Realtor – RE/MAX http://www.slorealestate.tv [email protected]
Aesthetic Surgical Images (Omaha, NE) Cosmetic Surgery http://www.surgicalimages.blogspot.com [email protected]
Rick Bettger (Omaha, NE) Owner – House of Mufflers & Brakes http://www.takeit2thehouse.blogspot.com [email protected]
Amanda Howard (Huntsville, AL) Realtor – Amanda Howard Real Estate http://www.huntsvillerealty.tv [email protected]
Janet Gresh (McLean, VA) Realtor – Keller Williams Realty http://www.janetgresh.blogspot.com [email protected]
Lars Hedenborg (Charlotte, NC) Realtor – RE/MAX Real Estate Experts http://homesbylars.blogspot.com [email protected]
Jay Moderski (Philadelphia, PA) Branch Manager – Gateway Funding http://www.jaymoderski.blogspot.com [email protected]
Andy Alloway (Omaha, NE) Managing Broker – DEEB Realty http://www.deebrealty.blogspot.com [email protected]
Jeff Quintin (Ocean City, NJ) Realtor – Jeff Quintin Real Estate http://www.jeffquintin.tv [email protected]
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
Brian Thomas (Edmond, OK) Realtor – Keller Williams Realty http://www.okchomepros.com [email protected]
Jeff Silva (Blue Bell, PA) Realtor – The Jeff Silva Team http://www.jeffsilva.tv [email protected]
Michael Kaim (Mentor, OH) Realtor – Prudential Select Properites http://themichaelkaimteam.blogspot.com [email protected]
Valerie Caro (Flagstaff, AZ) Realtor – Flagstaff Top Producer Real Estate http://valeriecaro.blogspot.com [email protected]
Phil Strevey (Omaha, NE) Dentist – Strevey Dentist http://streveydental.blogspot.com/ [email protected]
Jon Carbutti (Wallingford, CT) Managing Broker – Carbutti & Co Realtors http://www.joncarbutti.com [email protected]
BevVan Phillips (Omaha, NE) Owner – Home Access Solutions http://homeaccesssolutions.blogspot.com [email protected]
Lee Tessier (Bel Air, MD) Realtor – The Lee Tessier Team http://www.leetessier.blogspot.com [email protected]
Bill Black (Omaha, NE) Realtor – The Bill Black Team http://www.billblack1.blogspot.com [email protected]
Richard Witt (Massapequa Park, NY) Realtor – RE/MAX Wittney Estates http://richardwitt1.blogspot.com [email protected]
Corey Cain (Omaha, NE) Owner – Black Clover Fitness http://blackcloverfitness.blogspot.com [email protected]
Dianna Kokoszka (Austin, TX) President – MAPS Coaching http://events.mapscoaching.com [email protected]
Bob Yoder (Truckee, CA) Realtor – Davis Yoder Realty Group http://www.truckeerealestate.blogspot.com [email protected]
Carlos Gutierrez (San Diego, CA) Realtor – Montezuma Properties http://cgutierrez1.blogspot.com [email protected]
Shawn McGuire (Omaha, NE) Sales Manager – Celebrity Homes http://joincelebrityhomesomaha.blogspot.com [email protected]
Michael Brennan Jr. (Washington, DC) Realtor – TTR Sotheby's Realty http://www.michaelbrennanjr.com [email protected]
Wayne Plowman (Omaha, NE) Sales Manager – Charleston Homes http://www.charlestonhomes1.blogspot.com [email protected]
Carlos Tovar (San Diego, CA) Realtor – Century 21 http://carlostovar1.blogspot.com [email protected]
Charlotte Mabry (Chattanooga, TN) Realtor – Keller Williams Realty http://www.charlottemabry.blogspot.com [email protected]
Mike Roth (New Berlin, WI) Realtor – Shorewest Realtors http://www.therothteam.blogspot.com [email protected]
Dan Hamilton (Greenville, SC) Realtor – Hamilton & Co. Real Estate http://www.danhamilton1.blogspot.com [email protected]
Mitch Schwartz (Las Vegas, NV) Realtor – Keller Williams Realty http://www.mitchschwartz.blogspot.com [email protected]
Bob Sokoler (Louisville, KY) Realtor – RE/MAX Properties East http://www.weselllouisville.tv [email protected]
Pam Butera (Blue Bell, PA) Realtor – Keller Williams Realty http://www.pambutera1.blogspot.com [email protected]
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
Lisa Treu (Palm Beach County, FL) Realtor – The Treu Group http://videoblog.treugroup.com [email protected]
Patrick Southern (Hoboken, NJ) Realtor – Liberty Realty http://www.patricksouthern.blogspot.com [email protected]
Jon Modene (Toledo, OH) Realtor – The Jon Modene Team http://jonmodene.blogspot.com [email protected]
Jan Leasure (Gurnee, IL) President – Diamond Residential Mortgage http://www.pauldiamond1.blogspot.com [email protected]
Pehr Black (Coeur D'Alene, ID) Realtor – Century 21 Beutler & Associates http://www.pehrblack.blogspot.com [email protected]
Paul Vojchehoske (Omaha, NE) Real Estate Instructor – Mr. Real Estate http://www.mrrealestate.tv [email protected]
Ryan Anderson (Denver, CO) Realtor – Sotheby’s International Realty http://ryananderson1.blogspot.com [email protected]
Sarah Close (Cinncinnati, OH) Realtor – Sarah Close Associates http://www.getclosetohome.blogspot.com [email protected]
Diane Cardano (Abington, PA) Realtor – Cardano Real Estate Experts http://thedianecardanoteam.blogspot.com [email protected]
Carlos Garcia (Washington, DC) Realtor – Eng Garcia Properties, LCC http://enggarciaproperties.blogspot.com [email protected]
Chris Turley (Centre County, PA) Realtor – Kissinger,Bigatel & Brower Realtors http://christurley.blogspot.com [email protected]
Spring Bengtzen (Eden, UT) Realtor – Spring Creek Realty Group http://www.springbengtzen.blogspot.com [email protected]
Roxanne DeBerry (Plano, TX) Realtor – Keller Williams Realty http://roxannedeberry.blogspot.com [email protected]
Terry Shanahan (Omaha, NE) Owner – The Shanahan Plan http://www.terryshanahan.com [email protected]
Terry Williams (Omaha, NE) Mortgage Planner – TerryWilliams.com http://www.terrywilliams.com [email protected]
Tim Heyl (Austin, TX) Realtor – The Heyl Group http://www.theheylgroup.blogspot.com [email protected]
Todd Martin (Louisville, KY) Realtor – RE/MAX Metro http://www.toddmartin.tv [email protected]
Troy Hansford (Denver, CO) Realtor – The Hansford Team http://www.troyhansford.blogspot.com [email protected]
John Holdren (Colorado Springs, CO) Realtor – RE/MAX Properites, INC http://johnholdren1.blogspot.com [email protected]
Yasmin Saad (Naples, FL) Realtor – The Saad Team http://www.saadteam.blogspot.com [email protected]
Chris Myers (Orlando, FL) Realtor – Orlando Property Group http://chrismyers1.blogspot.com [email protected]
Meg Middleman (South Pasadena, CA) Realtor – Dilbeck Real Estate http://megmiddleman.blogspot.com [email protected]
Monica Diaz (Covina, CA) Realtor – Century 21 Masters http://monicadiaz1.blogspot.com [email protected]
Christine Browning (Bend, OR) Realtor – GoBend Realty http://christinebrowning1.blogspot.com [email protected]
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
Jen Zweiaker (College Station, TX) Realtor – Keller Williams Realty http://jzweiacker.blogspot.com [email protected]
John & Maria Hoffman (Tampa, FL) Realtor – Keller Williams Realty http://tampahomegroup.blogspot.com [email protected]
Chuck Adkins (Charlotte, NC) Realtor – RE/MAX Executive http://chuckadkins1.blogspot.com [email protected]
Rod McIntosh (Santa Clarita, CA) Realtor – Realty Executives http://themcintoshteam.blogspot.com [email protected]
Adrienne Lally (Honolulu, HI) Realtor – Team Lally http://adriennelally.blogspot.com [email protected]
Ruben Garmyn (Bend, OR) Realtor – Prudential High Desert Realty http://birtola-garmyn.blogspot.com [email protected]
Tracy & Tego Venturi (Albuquerque, NM) Realtor – The Venturi Team Realtors http://theventuriteam.blogspot.com [email protected]
Gary Segal (Blue Bell, PA) Realtor – Keller Williams Real Estate http://thegarysegalteam.blogspot.com [email protected]
Darren Sukenik (Manhattan, NY) Realtor – Prudential Douglas Elliman http://thesukenikgroup.blogspot.com [email protected]
Nicole Philbeck (Orlando, FL) Realtor – Keller Williams Classic Realty http://nicolephilbeck.blogspot.com [email protected]
Jeff Adler (Bergen County, NJ) Realtor – Keller Williams Realty http://videoblog.newjerseyhomeexperts.com [email protected]
Chris Hauck (St. Cloud, MN) Realtor – Prudential Pledson Realty http://chrishauck.blogspot.com [email protected]
Craig Worton (Avalon, NJ) Realtor – Coldwell Banker http://craigworton.blogspot.com [email protected]
Marc Cormier (Reston, VA) Realtor – Keller Williams Realty http://marccormier.blogspot.com [email protected]
Joni Zwick (Ponte Verde, FL) Realtor – Watson Realty Corp. http://jonizwick1.blogspot.com [email protected]
Bridget Stuart (Santa Barbra, CA) Realtor – Keller Williams http://bridgetstuart.blogspot.com [email protected]
Hillary & Nick Thomas (Newport, CA) Realtor – The Thomas Group http://thomasrealestate1.blogspot.com [email protected]
Rich Libner (Saskatoon, SK) Consultant – MCP Talent http://richlibner.blogspot.com [email protected]
David Vanneste (Twin Cities, MN) Realtor – Edina Realty http://vannestegroup.blogspot.com [email protected]
Jared Zimmer (Cedar City, UT) Realtor – RE/MAX Properties http://jaredzimmer.blogspot.com/ [email protected]
Mic Heineman (Omaha, NE) Owner – Heineman Heating & Air http://heinemanheatingandair.blogspot.com [email protected]
Denise Swick (Dayton, OH) Realtor – RE/MAX Alliance
http://deniseswick.blogspot.com/
Heidi Skinner (St. Georgia, UT) Realtor – Keller Williams Realty http://heidiskinner.blogspot.com [email protected]
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
SUCCESS STORY #1 - JEFF QUINTIN
"This is something that's golden in my business that I do every single month and the return is 10x, I can tell
you." - Jeff Quintin (Business Owner)
"I feel video is a HUGE way to leverage my time. If I can shoot a very good video and give it a great topic with educational value, I'll be ahead. Ultimately, if I build a great database and send it great information, they will come back to me as I position myself to be
the market expert. Video gets opened more than text email, and now that I've built my database up and keep sending it great information, people are now calling me to list their home. My biggest fear to doing that was the return on investment. You know
you're going to spend a certain amount of money, and you want to make sure you're getting a return on it. It's the same thing when I hire people on my team, or trying a new postcard, and with video marketing it's a certain expense. But I realize now this is
something that's golden in my business that I do every single month and the return is 10x, I can tell you. Just late last week I received an email from a client who owns two properties. I sold two homes this year in the complex (only 6 total sold), and from the sale I got access to the homeowner association directory that includes the names and email addresses of everyone there. I put them
into my database and they received my videos. Just last week, one of the homeowners called me saying "I've received your videos and they are absolutely incredible and I want to hire you." The video and social media helped with this 100%. He said "I'm
specifically calling because of the 'internet marketing' I'm getting from you." AND BY THEY WAY, that's not the first success story. That happens all the time. My biggest challenge is coming up with certain topics, so I just feel the market out and try to answer questions I'm hearing. Then, obviously, I must set aside the time to shoot video, which you have to be prepared and somewhat scripted by preparing for 15mins on what you want to say. I do about 2 videos a month, maybe more if there's a hot topic in the
market of the moment. I'd say I typically invest a good 1/2 hour a month on all this, and I've gotten good at this so it only takes me one cut. But let me tell you, you have to hire the right team to make this easy. It's now just a matter of me only shooting the video.
With a simple video camera and tripod, I just stand in front of it and be myself. I speak authentically. How has Vyral helped me? These guys are pretty incredible. They are awesome. They simply provide me with the topic, I do the video, then I plug it into my computer and send it to them. They send it out to my database, edit it, and write the article to go along with it. I just shoot the
video, then they do everything else. They even sent me a huge book of topics. They're very innovative. Very cutting edge. And totally involved in what's going on in the marketing industry so I know they are tuned in. I would recommend Vyral Marketing 100% all day
long. They are part of my business plan year after year."
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
SUCCESS STORY #2 - JEFF SILVA
"In 2011 our past client, center of influence and referral business was 53% of
our income, and in 2010 is was only 42%. We saw a VERY STRONG increase
in that business. I didn't really mail them a whole lot more, or call them a
whole lot more, the only thing different I did was have these videos in place
so I could 'touch' my people more." - Jeff Silva (Business Owner)
"What I can tell you is this, people say "Hey I get your videos" all the time. These people are getting information from me, and the next time they are looking to buy or sell, they are going to think of the guy they are getting educational information from. In 2011 our past client, center of influence and referral business was 53% of our income, and in 2010 is was only 42%. We saw a VERY
STRONG increase in that business. I didn't really mail them a whole lot more, or call them a whole lot more, the only thing different I did was have these videos in place so I could 'touch' my people more. At the end of the day my business is growing in
the worst market my area has ever seen. My tips for success? You must build your database as quickly as you can. Find everyone you know - get their name, phone number, and email address and get them into some type of contact management system. I typed
everyone I knew into my database when I started, and very quickly I was getting business from these people. Once your database is built and you have a decent amount of business - look - I get questions all the time from colleagues, "Should I be doing this? Vyral
Marketing has been calling me...etc" And I said hey - don't ask any questions, don't even think about it. Just do it. Just sign up. Stop asking questions (he's an analytical person). Don't question it, it works. Some people think oh "social media", videos, all this stuff - at
the end of the day you're supposed to communicate with people you know in some aspect. All this is doing is communicating to these people. Get rid of the word 'social media.' Any good coach will tell you to communicate with the people who send you
business. Any sales business is this way. I'll call someone who I haven't spoken with in years. I'll just say my name and they will respond "Oh, I get your videos!" People are getting my videos. This is the modern way of building a brand and presence, that's all
you're doing. How has Vyral helped me with all this? They force me to do it and stay on top of me. There are constant reminders and coaching- but for me, it's the ability to reach out and throw ideas around so I can talk and brainstorm what works. In an ever-
changing business and world, your mind constantly has to work that way, but I don't have the time to implement it. But that's what you guys do. You guys are marketers, and here's how I do it in the real estate world, and what can we do together to improve the
idea so it fits our business? I highly recommend Vyral Marketing. "
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
SUCCESS STORY #3 - PAM BUTERA
"Every time I send out a video my contacts LIKE it. I typically get about 20-25 emails back like "Great video!" or "Wow!" or "So glad to learn about this" or whatever it might be. I even get a decent amount of phone calls. And I get a decent amount of
business from this." - Pam Butera (Business Owner)
"I'm very goal oriented. I write my business plan every year, and this is the year I want to break through. You must have marketing systems to stay in touch with past clients - more than just telephone calls - because in today's age you need to do more. And with the Vyral Marketing program, it makes it easy to stay in touch because I'm only one person. This 33 touch concept was originally just do so by phone, mailer, or email. It's all changing now. But the idea is to be in touch with your client to get more referrals and repeat business. This year we added our videos to this touch program. Why did we make the jump? Because it's 2012! I should have done it in 2010. I was on an appointment the other day - perfect example, my client's daughter had the same phone as me and her mom said "she has never spoken on that phone." And that's so foreign to me because I'm so used to talking. In today's day in age, they don't talk; it's all social media - texting, Facebook, they don't even email! That's the next generation and I need to stay in top of things. My bigger fear? No one would want to watch my video because I didn't think they thought what I wanted to say would have any value or merit. Then when I talk to you guys every month, you guys give me great topics because I can sit here for an hour and think about what I should talk about and I believe no one is going to care about this. Every time I send out a video my contacts LIKE it. I typically get about 20-25 emails back like "Great video!" or "Wow!" or "So glad to learn about this" or whatever it might be. I even get a decent amount of phone calls. And I get a decent amount of business from this. I can't tell you EXACTLY it was from my videos, but I can tell you this. A prospect called me back recently who I couldn't contact. I haven't spoken with them in 2 years, but they've been in my drip campaign with their email, and I can almost guarantee it was my videos that brought them back to me. I send my videos to all my contacts and past clients, about 1,200 people ballpark. And for being in business for 24 years, wouldn't you think I'd have a bigger database? Well what happens with me I get so much repeat business, it doesn't need to be so big. The first results I expect from all this are more referrals. The most common thread of all the feedback is "Wow, look how cool you are. You're so 2012." It got people talking. Then, if people feel my topics have value and I care about it, it will come across. The response has been all positive. I was nervous 2 videos a month would be too many, so I keep them really short - mine are never more than 2 minutes because I don't want to watch a long video. And I don't think anyone else does either. To me, this is a no brainer. I can't imagine what would hold you back."
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
SUCCESS STORY #4 - Jon Carbutti
"I'll actually also go out on a limb here again and say I'd pay 4x the
amount of money I'm paying now for the return on investment I'm
getting on the Vyral program." - Jon Carbutti (Business Owner)
"We're a full service family owned company since 1986, and I grew up in the business. My experience with Vyral Marketing? I'll go out on a limb and actually say they are the best marketing firm I've ever hired. You will never meet a more purposeful, passionate, and
professional group of individuals than you will at Vyral. Just in the first two months - the first 2 videos - I picked up 3 new clients. All from the very first two videos! But the business building ideas and the personal one on one coaching has been even more incredible to me. It's hard to even quantify my return on investment. I'll actually also go out on a limb here again and say I'd probably pay 4x the amount of money I'm paying now for the return on investment I'm getting on the Vyral program. And all just with these small, incremental changes I've been advised to do. With the marketing plan that's been put together for me, I see exponential
growth for our company over the next 6-12 months. Fantastic company. Anybody who has any hesitation about hiring Vyral Marketing should put those fears to rest. You will not find a more
professional and committed company that's committed and invested in your company's success. Anyway, I just wanted to put my two cents in and let you know about my experience.
Fantastic company. Hands down the best to work with."
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
SUCCESS STORY #5 - Lee Tessier
"I now touch my list now about 40 times a year, and I'd rather touch them too
much than not enough. 90% of people would use their Realtor again, but stats
say they don't because they forget! Who gets the business? I do. Who gets the
referral? I do. Because I'm staying in touch." - Lee Tessier (Business Owner)
"Why did I make the jump to use social media in my business? Look Facebook is on everything, even TV commercials - everyone is on there. You have to go where people are and start fishing or you're going to be out of business. You need to use video - look at how many videos are hit on YouTube on a daily basis? It's just amazing. You put good content out there and people are going to watch it. We just did a 3-4 minute video with a home inspector we could pass along to clients. With Vyral Marketing, the videos we send out increase response. One replied back to a video we sent out about how to stage a home. The prospect wouldn't respond to our calls, but quickly responded to a video I sent them. Instead of them not taking our calls, they are now calling us instead. Who knows? Maybe they would have gone to someone else before. I get past clients who I haven't talked to in a few months saying they love seeing them. It's a way for us to get in front of people. Maybe they haven't seen me for a while and now they are getting me in a video. And it's all educational. My biggest fear to starting all this? Time. When am I going to have enough time to do all this? I hired a marketing specialist to help me, and with your coach Josh holding me accountable to get my videos in at a certain date, it's great. It's all about implementation. So many people come back from a conference and say 'Wow, this is such great information I can't wait to do it.' And then it doesn't get done and is put on the shelf and you never get back to it. With you guys, once we decided to move forward after we talked enough I said 'Yep this makes sense and it's a good thing to do, let's start moving forward.' You hold me accountable and we get it done. You need to take action and do this. I just get busy with work and life and never do a thing. But this is such a big thing - look how many people hit YouTube videos every day. You're giving us the content and the ideas, and if I do it all custom you write all the articles and copy. It just makes my life a whole lot easier. It's really easy. In a given month it takes me about 15 minutes. Sometimes it's down to one take in 5 minutes and I'm done. I invest at most an hour a month to do all this. You guys do most of the leg work, edit it, host it, and get it out to my database - I'm happy. What results do I expect? I'm a celebrity in my market. If I'm in a restaurant, people will waive at me. I don't know who they are, but they recognize me. It's from all my marketing and my video, and all this generates more business for me. 'If I'm going to sell my house, I'm going to use him,' they say. I want people to think about me before anyone else. I haven't always been this focused on my database though, I made a decision to improve my focus because it's just so important. My database is my bank. Like, where are you going to fish? The small pond or big ocean? I'd rather go to the people who already know, like, and trust me. Why wouldn't I fish there to start? I'm calling my contacts, sending videos twice a month, and sending direct mail. It's all about constant contact, because if you don't stay in touch someone else is. I now touch my list now about 40 times a year, and I'd rather touch them too much than not enough. 90% of people would use their Realtor again, but stats say they don't because they forget! Who gets the business? I do. Who gets the referral? I do. Because I'm staying in touch. Vyral has helped me with all the implementation - you have all the topics mapped out on your website and I can just pick one, then add my own spin or interview someone I know. I can now prospect more because this frees up my time.
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
9. Example Video Blog
See All Client Video Blogs: www.getvyral.com
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
10. Example Email Blast
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
11. Meet Our Team
Frank Klesitz
Owner / Founder Direct: (402) 515-5438 [email protected]
Frank is the founder of Vyral Marketing and is charge of making sure the whole system works together seamlessly. He publishes a
weekly email message and a monthly newsletter with your best tips and tricks for
results.
John McMillan
Video Editor / Email Direct: (402) 203-4585 [email protected]
John is in charge of coordinating your email, social updates, article writing, and any video editing you need completed. John and Frank are friends since 1st grade. His primary job is to make sure your videos and email go out
correctly and on time every month.
Andre Pessini Client Care / Projects Direct: (402) 578-1364 [email protected]
Andre is in charge of your 30 day set up process and any special projects necessary for your results (landing pages, HTML code, etc). Frank and Andre are Eagle scouts and friends since grade school. He manages all
the operations, financials, and employees/contractors in our office.
Josh Cunningham
Marketing Coach Direct: (832) 971-4267 [email protected]
Josh and Boomer are your marketing coaches You’ll have a monthly call with either to
review your video topics and results so you stay on track and accountable to the
program.
Josh is in charge of training our newest coaches to make sure your advice is
consistent and useful.
Boomer Potter
Marketing Coach Direct: (208) 691-5477 [email protected]
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
12. Press
Vyral Marketing helps business owners to
“market inwardly” May 14, 2012 by Sarah Thomsen
Filed under News
Vyral Marketing recently gave a presentation at the Midwest Entrepreneurship Conference (MWEC), held
March 30-31 in Omaha.
In today’s world, social media can shrink the distance between two people down to the space between one’s
fingertips and a keyboard. Frank Klesitz of Vyral Marketing in Omaha has taken the capabilities of social media
and put them to work for business owners who are looking to keep in touch with their customers and increase
referrals.
A business owner who uses Vyral Marketing will film short educational videos of himself or herself giving tips
or information that would be relevant to their clientele. Klesitz and his team at Vyral then take that video, edit it
and create a blog in which to post the video. Vyral also does the work of writing blog entries, updating social
media accounts and sending the videos out to business contacts.
Klesitz explained that his team is able to track who watches the videos and then use that information to provide
feedback to the business owner. Vyral also sends “targeted media” and other information to the top video users
and the business owner’s other contacts.
To any business owner, Klesitz says there are three main ways to expand and grow a business: acquire new
customers, increase transactions or get a customer to buy more frequently. Vyral’s focus is to “market
inwardly,” using current customers as a resource for referrals and continuing business.
After a personal fitness company failed in 2008, Klesitz turned to the real estate business for a fresh start. He
was considering a career as a real estate agent. As he met prospective homebuyers, he realized he “needed a
way to keep in touch with everyone.” He focused on developing a list of contacts, and then doing his best to
maintain communication with his network.
By attending various fundraising, networking and charity events, Klesitz built a list of potential clients. He
asked each person if he could send him or her updates regarding the housing market throughout the year. Twice
a month, he filmed a video of himself with two to three minutes’ worth of educational tips or updates, which he
would then post to his blog and send to each person on his growing contact list. Klesitz also posted the videos
on various social networking websites that his contacts used on a regular basis. Eventually, he saw his method
as a way to help other businesses grow.
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com – Done For Your Social Media & Video Marketing Service
“I realized I could package what I was doing,” Klesitz said.
Klesitz attended seminars and classes and read multiple books on how to build the system needed to get his idea
off the ground. He was “very fortunate” in that he encountered no major speed bumps along way. In June 2009,
Vyral Marketing opened for business in Omaha.
One major component of Vyral Marketing is the “ACE system,” a technique that the company follows with
each client. Business owners should “add, create and encourage,” Klesitz said. By adding new contacts every
day, creating educational content that customers will want and need and encouraging referrals and repeat sales
with existing customers, business owners can expand their business using Vyral Marketing.
As an entrepreneur, nearly every minute of each day for Klesitz has been spent seeking ways to find new
customers. He has long asked the question, “How could I possibly convince people to give me money?” His
answer: survey customers to find their frustrations, and then find ways to solve them.
“When it comes to entrepreneurship, so many people try and come up with a cool thing, and then try and make
it into a business,” Klesitz said.
By identifying customers’ frustrations and creating ways to solve them, he explained that business owners could
meet an existing need and further their company.
Klesitz has also seen many business owners working in the front lines of their companies. To Klesitz, as a
business owner one should not be “doing what you’re selling.”
“That’s what you have staff for,” Klesitz said.
A business owner’s focus should be on going out and getting new customers, as that is where the money comes
from to push each company forward, he said. It’s in the area of finding new customers that Vyral can step in
and coach a business owner.
Small business owners who are able to “educate with expertise” are a good fit for Vyral, Klesitz said.
Professionals who can create educational content that is useful and desired by their customers can produce
quality video content with Vyral.
With regards to the demographics of Vyral Marketing users, Klesitz said the age range of clients is “across the
board.” Younger entrepreneurs may recognize the importance of using social media to reach customers, but
they don’t often have the time to do it. Vyral becomes a “staff hire,” Klesitz said. Older business owners usually
need coaching and someone to provide direction in how to work with the various social media outlets.
Klesitz is not discouraged by the constant growth and change in the world of social media. To him, it is only a
“delivery mechanism” or even a “carrier pigeon” for communicating with customers.
“Everyone worries about what they say on social media,” Klesitz said. In his opinion, business owners should
be worrying about where their customers are.
To do this, he suggests that companies take their top 100 customers, find what social media they are using, and
focus their efforts there. Klesitz sees email and Facebook as two “heavy hitters.”
“If your customers are there, you need to be there,” Klesitz said.
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
The Vyral Marketing Letter – VyralMarketing.com (pg 1/2)
By Frank Klesitz – I just returned from a speaking event in Sacramento
where I had the privilege of teaching salespeople how to use social
media for business. Of course, I shared the Vyral Marketing System: 1.)
Add new people to your database daily. 2.) Create great videos they
actually want to watch, and 3.) Encourage your contacts for referrals
and repeat business. We call it ACE for short – a proven way to increase
your referrals and repeat sales from your customer database.
How to Use Facebook for Business
But you know what brought this audience to the edge of their seats?
How to use Facebook for business. So in today's letter we're going to
dive deep into the use of Facebook in your business to get more sales.
It's interesting – I attended Infusioncon 2012 last week, a conference in
Phoenix on advanced marketing software (named top 25 industry
innovator!), where I heard Gary Vaynerchuk speak. If you don't know
Gary, he started video blogging in the early days of social media about
wine and now has possibly a million followers and has sold quite a bit of
wine through his web show Wine Library TV. In his keynote he shared an
interesting story about the television broadcast. The radio personality,
on TV for the first time, was speaking into the microphone as if he was
still broadcasting on radio, while on TV! In short, the camera was on him
but he continued as if he was still talking only on the radio, simply
because TV media was so NEW, he couldn't comprehend it!
The same goes for Facebook. When we set up social accounts, the #1
question I'm asked is "Frank, if I get a Twitter, Facebook, LinkedIn, etc.
account, what do I say? What should I post? How often? I don't have
time for all this! Who's going to care?" But here's the thing – that's the
wrong way to think about social media. Rather, since you're a business
owner – and your job as a businessperson is to give the market what it
wants, social media empowers you to quickly LISTEN to your customers,
clients, and centers of influence – the very people who spend money
with and who will refer you – and respond accordingly. Let me give you
an example. I log into Facebook every morning and when I sign in, I see
the updates of all our clients, potential clients and people that I do
business with. I see what's important to them and what's going on in
their life. It's like one quick dashboard that delivers instant insight
directly into the lives of people I value relationships with. I'll go down
my Facebook news feed and leave 'comments' on pictures, videos, or
updates that I find interesting. So, it's not about what I post or what's
important or interesting to me, it's about me continuously interacting
(i.e. talking) with the very people who it is SO VERY HARD for me to get
on the phone or see rarely in person. I'm sure you can relate.
We're all flooded with email (that's why we use video for you so you
stand out), text messages are interruptive and easily abused, voicemails
are painful to listen to and the phone is rarely answered because it too
is an interruption in your day. So what communication do you LOVE
more than anything else? When you get a comment on your Facebook
page, because it validates what is important to you! Plus, most people
get notified on their phone immediately when they receive a comment
on Facebook, so your message skips through all the clutter and gets
through.
Facebook Is About Keeping Relationships Alive
So the first way to use Facebook for business is to talk with your
customers or past clients in a very efficient way to keep the relationship
strong. I recommend you create a 'list' in Facebook, just like a specific
email list segment, where you keep all your best customers. When you
log into Facebook in the morning, select your 'Customer' list. That way
you ONLY see the updates of those who spend money with you – not
updates from your unemployable brother-in-law or friends of friends
you met at some party you don't remember when. Takes 5 minutes and
comment on the updates you find most interesting. That's it.
Now here's where the REAL POWER of Facebook comes into play. Let's
say you have a call list of your past clients, customers or sphere. You're
going to invest a few hours on the phone today calling to ask for
feedback on your services, referrals or encourage more repeat sales.
And since you're a Vyral Marketing client, you're provided with the list
of everyone in your database that watched your most recent video, so
you know WHO to prioritize to call, saving you time. Also, you're sending
educational content to your contacts with a newsletter like this, or
better yet, 2 educational videos via email and social media each month.
So follow me on this – you log on to your Facebook account and BEFORE
you make your first call on, let's say, Sally, you take 3 minutes to review
her Facebook page. You see her son just graduated from college, they
are taking a trip to Europe and she just closed a HUGE deal. Now that's
important information. You pick up the phone, it's ringing and here's
what you say: "Hi Sally! This is Maria with ABC Company. I sent you a
video last week about 'x' topic and I see you subscribe to our blog. I also
couldn't help but notice on Facebook your son just graduated from
college. Congratulations! If you have a moment, I'm looking for new
customers and I see you belong to this group on Facebook – do you
know anyone I should be working with in that group?" Now, remember,
you are allowed to make this call – and it's NOT awkward – because
you're consistently communicating with your database. You have a
relationship with Sally and you're not just calling her or messaging her
all the time when you need or want something. And Sally's response?
"Oh, thanks for noticing! We're so proud of our son Danny!
Etc...etc...etc....let me give you the names of 3 people to call right now
that have the problem you solve and their personal cell phone numbers
so you can skip their secretary. I'm also going to text them right now
saying you're going to call. Go get ‘em Tiger!" Now wouldn't that be
nice?!
So let me reveal to you what I do here in the office for no less than 3
hours every day. We're very happy to enjoy referrals from clients, leads
from demo opt-ins on our website and prospects from events and trade
shows. Before I make any call to a person in my database I first make
sure 1.) I'm following up on something valuable I've sent them 2.) I have
a personal, unique comment I can make and 3.) I have a clear objective
for the call (set an appointment or ask for a referral). You see, too many
salespeople follow up on me asking "Just wondering where you're at
with your decision?" or "When are you going to meet with me?" Rest
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
assured, I will never be answering their phone calls again when they
interrupt my day to ask me that.
You see when you show up with VALUE to your past client, customer or
center of influence, phone calls will be incredibly more successful.
Here's what I recommend – when you're making your calls, have
Facebook open (just make sure it DOES NOT distract you). Quickly type
in the name of any person you're calling on and spend a few moments
reviewing their page. When you're Facebook friends you'll see more
than you ever wanted to know about a person. During those 3
important minuets you'll invest before your call, you're looking for
something personal to bring up at the start of your conversation. Use
the F.O.R.D. technique (Look for something about their family,
occupation, recreation, or dreams to comment on). Can't find anything?
Take a look at their information page which lists their favorite books,
movies, quotes, etc – you'll find something there you can bring up.
If you're a friend of mine on Facebook
(http://www.facebook.com/FrankKlesitz) you'll know this about me: I
talk about marketing a lot, I travel all the time, I love house music and I
find myself in Vegas way too much. When salespeople are following up
with me, have I ever had anyone ask me about my latest travels? Our
growing business? My thoughts on marketing? When I'm seeing my next
favorite DJ? Or the latest episode of Always Sunny in Philadelphia or the
ending of Mad Men last night? The sad truth is I only hear from most
salespeople when they want something from me. So instead of hearing
"Hey Frank, I'm calling to follow up on our conversation last week and I
just want to see where you're at with your decision" I should hear "Hey
Frank, it's Mr. Salesman with ABC Company. Congratulations on being
named Top 100 Entrepreneurs Under 30 – I saw it on Facebook. I'm also
sending you a great video on how you can get better results on our
program. Call me when you have a moment, I have a few ideas for you."
Which follow up message do you think would get a better response?
Again, if that salesperson is a client of Vyral Marketing, I probably got
that call because I watched his video last week, so he knew I was already
interested in what he sells. Can you see how a quick Facebook search
and 3 minutes of time can make all the difference in your success?
Now the last way to use Facebook for business is to post your
educational videos on there, so they show up in the news feed of all
your friends. I suggest for every 5 personal posts, you're allowed to
make 1 business post. It's like showing up for a party and you only talk
business (Now that's my kind of party! But I digress). Your contacts will
have the opportunity to watch your video on a comfortable platform
(Facebook) and it's super easy for them to share your videos with
friends so you get the 'word of mouse' benefit. But there's an
IMPORTANT REASON I mentioned this strategy LAST. Facebook is a tool
to listen to your customers, referral partners or contacts enabling you to
interact with them like you would in real life. Plus you can quickly
research what's important to THEM before you follow up and ask for
anything. It's not a tool for broadcasting out your message. It's the
wrong way to use the media, just as the radio personality continued to
look at the microphone while he was on TV! For example, the worst
abuse of Facebook comes unfortunately from the real estate industry,
when Realtors post every listing and price reduction for the world to see
(sorry real estate friends but I'm sure you can agree!) It quickly leads to
people unsubscribing from your feed, or ignoring your updates. So, if
you're going to post, keep it personal or educational. The real power of
Faecbook comes from when you listen. ~
Welcome to Our NEW Vyral Marketing Clients!
Shannon Aronson – Short Hills, NJ David Vanneste – N. Oaks, MN
Hillary Thomas – Villa Park, CA Meg Middleman – Pasadena, CA
Christine Browning – Bend, OR Craig J. Worton – Avalon, NJ
Nikki Philbeck – Orlando, FL Lorri Cutler – Danville, CA
Diane Cardano – Abington, PA Robert Chevez – Reston, VA
Rod McIntosh – Stevenson Ranch, CA
THANK YOU FOR YOUR REFERRALS!!!
I would like to especially thank Vyral Client Mitch Schwartz for his
personal introduction to Lorri Cutler, Vyral Client Pam Butera for her
introductions to Nikki Philbeck and Shannon Aronson. Plus a big thank
you to Vyral Client Chris Hauck for his kind referral to David Vanneste.
Your referrals are GREATLY appreciated and on behalf of everyone here
at Vyral Marketing, we THANK YOU for helping us meet great people
who are incredibly successful in their industry. Thank you!
Featured Client Video of the Month!
Vyral Client Jon Modene published an excellent video on 'What May Go
Wrong with Your Loan." He shot his video in front of green screen, so
we put his logo behind him. But what makes his video great? His video
solves a real pain, he's not reading off a script, he states the point of his
video right away, he brings energy and enthusiasm and he brings local
and specific expertise viewers can't get anywhere else. Great work Jon;
you have a strong camera personality. You remind me of Glenn Beck
(and I mean that is a very good way!). Lead me to real estate success!
What I'm Up To This Month (April)....
This April, I head to Dallas for Dan Kennedy's (GKIC) Super Conference to
get updated on the latest marketing strategies, then directly to Las
Vegas for a real estate mastermind. I then drive to San Diego and
Huntington Beach for a real estate broker management seminar. I'm
also excited to welcome 3 new people to our team here at Vyral
Marketing as we build our outside sales team to bring Vyral Marketing
to more industries in local markets. I've prepared a 31 minute full
presentation on how Vyral Marketing works on our website for free
download and am in the process of creating 3 powerful videos to detail
our ACE system as discussed in the beginning of this newsletter. Finally,
I've prepared 52 marketing topics, all delivering DEEP detail on how to
master the ACE system, to be posted to our blog starting in May. A
special thank you to Vyral Coach Josh Cunningham for providing great
value on each of his monthly calls so I can invest my time creating great
marketing tips, tricks and strategies to share with you.
How to Sign up For Vyral Marketing
Call us at 1-800-323-9974, or visit www.getvyral.com to watch your free
5-minute demo video on how our proven, repeatable system will
increase your referral and repeat business with personal video – we do
the work.
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
VYRAL MARKETING MEMBERSHIP AGREEMENT
One Time Build - $1,995.00!!
(Save $5,884.00)
Your video blog will be built in 30 days. You’ll get a ‘Why Hire Me?’ video.
You’ll have an agency email account. We’ll help you plan all your video topics.
Your Facebook/Twitter is set up. Your graphics are 100% custom.
You'll get an offer that generates leads.
Minimal time required
Super Low Monthly - $525.00!!
(Save $1,570.00)
You’ll get unlimited video editing.
You’ll get 2 email blasts a month.
You’ll get 2 researched articles.
You’ll get 2 social media updates.
You’ll get 2 email open/click reports.
You get 1 monthly call with your Coach.
Only takes 20 minutes of your time
*Your Special BONUSES!!* - We’ll help you implement one additional marketing strategy a month (optional) that’s proven and tested to work for
you (video sequences, autoresponders, postcards, sales videos, product videos, letters, etc). *ACT NOW FAST MOVER BONUS* You also get a FREE
HD Flip Camera, a FREE camera tripod, and your FREE book when you sign up now. ($200 Value. Limited Time Only. While Supplies Last.)
STEP #1: Sign and return this agreement to [email protected] or fax to 1-800-323-9974 right away.
YES! I want my video blog launched in 30 days for results!
Name: ___________________________________________________
Card Type: VISA MASTERCARD DISCOVER AMEX
Card #: __________________________________________________
Exp Date:______________________ CSC: ______________________
Email: ___________________________________________________
Phone: __________________________________________________
(You may charge my card $1,995 today and debit $525 monthly in 30 days.)
No Risk. Cancel If You’re Not Happy. You Own EVERYTHING Iron-Clad Satisfaction Guarantee– You will be 100% delighted with your service on the program. If not, you may cancel at any time and owe nothing further. You keep ownership of your content, you own your video blog. Our answer is always YES to your requests. Minimal Time is Required of You – You’ll set one monthly appointment with yourself to shoot two educational videos (we coach you), then you’ll send the footage to us for editing, optimization, and promotion. We work with your assistant for everything.
The Vyral Marketing Program includes unlimited video editing, 24 email blasts, 24 social media updates, 24 email call reports, 24 pre-written articles, 12 monthly progress
reports, and 12 monthly success calls and other benefits defined by Vyral Marketing from time to time. "I wish to enroll in the Vyral Marketing Program and agree to the terms set forth herein, including my payment obligations and the 'Terms and Conditions' set forth on this contract." The term of this contact shall be for the twelve (12) month period commencing upon payment today. I agree to pay the one-time build fee of $1995 now and authorize a $525 monthly auto-charge starting on the date my first email is sent, or within 30 days of initial payment - whichever is earlier. If I do not complete my set up obligations within 30 days of initial payment today, I agree to pay the monthly charge to honor this contract. Within 30 days, I will provide Vyral Marketing with the following: 1. Photo and company logo 2. First 2 educational videos 3. Email list of your contacts. You'll receive guidance during your Week #1 Orientation Call to be scheduled upon payment today. This contract is deemed into on the date when it is approved by Vyral Marketing and it is deemed into Omaha, NE. "By signing, I authorize Vyral Marketing to charge my credit card or debit card as shown above. By law you have the right to rescind this contract at any time prior to midnight on the third business day after the execution of this contract. Vyral Marketing extends your right to cancel this contract, without penalty, through the date that the first set up call is provided by Vyral Marketing. To rescind, email [email protected] and request a return receipt. I agree and acknowledge that any success call provided under this contract may be recorded for quality control purposes without further notice of any kind. The laws of the state of Nebraska govern this agreement. In the event of any action or proceeding hereunder, venue shall be proper in the Douglas County, State of Nebraska and I consent to service of process by mail. In the event of a default in payment of any installment due, all services and privileges shall be suspended and I shall nevertheless remain liable for the full contract price, which shall become immediately due and payable in full. I agree to pay all attorney's fees, costs, and expenses incurred in the enforcement of this agreement or in collecting payment due under this contract. Vyral Marketing may terminate this contract for: any non-payment; payment which is not received within (10) days of the date upon which it is due. YOU ARE HEREBY NOTIFIED THAT A NEGATIVE CREDIT REPORT REFLECTING ON YOUR CREDIT RECORD MAY BE SUBMITTED TO A CREDIT REPORTING AGENCY IF YOU FAIL TO FUFILL THE TERMS OF YOUR CREDIT OBLIGATIONS. NEBRASKA CIVIL CODE.
Your Top 6 Benefits
Increase Referrals & Repeat Business Better Top of Mind Customer Awareness You’re Positioned As The Trusted Expert
Improved Lead/Prospect Conversion Leverage Yourself in Your Business
Fast, Friendly Customer Service
Here’s Exactly What You Get
We edit your video. We send your emails.
We update your social. We write your articles. We track your results.
We coach you to success.
Meet Your Executive Staff
Frank Klesitz – Your marketer Josh Cunningham – Head coach
Boomer Potter – Your coach Andre Pessini – Your manager
John McMillan – Your video editor w/ a full team to get your work done!
LOW Price! WOW!!
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
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(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
SPECIAL REPORT: How to Cost-Effectively BOOST Referrals & Repeat Sales From Your Customer Database
Hi, I’m Frank Klesitz, founder of Vyral Marketing. In this special report I’ll reveal a simple, cost-effective system designed specifically for small businesses and independent professionals to increase your referrals, boost your average sale amount and encourage more frequent repeat business with social media and video marketing.
Step #1: Add people who will refer or buy from you to your list First, you'll learn how to build a list of potential customers who will refer you, buy your most profitable offerings and return to buy from you time and time again. While most business owners focus only on acquiring new customers – you can quickly unlock a 10-50% increase in your bottom line profits simply by paying better attention to the most important business asset you have – the relationship you have with your current list of customers, contacts or people you know.
The #1 mistake business owners make is not consistently communicating with their customer database frequently enough to stay top of mind so they get maximum referrals and repeat sales.
While bringing in new customers is important, you’ll grow your business more predictably and profitably when you have a strategy to build, nurture and monetize a database of people who already buy what you sell. It’s called our ACE system. 1.) Add new people to your database who want to hear from you every day 2.) Create and send them educational content they want to receive 3.) Encourage referrals and repeat business proactively There are three major benefits to this system. First, imagine what 720 new potential customers in your database within the next 12 months would mean for your business? With this system, you’ll add 3 new potential customers to your database every work day so you build a loyal list of people who buy what you sell. That’s 15 new people a week, 60 a month or 720 people in just one year. Second, imagine how fast your business will grow when you implement a plan to educate and stay in better touch with your contacts? With this system, you’ll send two personalized, educational videos to your contacts every month so you build trust, stay top of mind and position yourself as the trusted expert. And third, imagine your increase in referral and repeat business when you implement a proactive strategy to consistently ask for referrals and repeat sales from the very people who watch your videos. With this system, you’ll know who in your database is the most engaged so you can prioritize your follow up with either phone calls or special offers, improving your efficiency and saving you time.
This is extremely powerful and now possible with the latest technology.
Now the first step in the ACE system is to set up the systems necessary in your business to add at least 3 new potential customers to your database every workday. By just adding 15 people a week for a year to your database, you’ll have 720
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
new potential customers in your database within 12 months. Imagine what 720 new potential customers in your database would mean for your business. But how do you find potential customers and get their permission to stay in touch? When you talk to people about your services at point of sale, on the phone, or at an event, you must ask this very important and carefully phrased question…
“May I stay in touch?” It’s at this point you request their name, phone, mailing and – most importantly – email address so you can follow up and stay in touch. Without your potential customers’ contact information, you can’t follow up and prove why you’re the best option available to solve their problem. It’s a very big and costly mistake. So here’s what to say at the end of every conversation you have…. “Great to talk to you Bob, may I stay in touch? I publish 2 educational videos a month to help solve a problem that you or someone you know may have. What’s your best email address?” Think about how many conversations you and your team already have in a typical day. 10? 50? 100? 500? Can you see how quickly you can grow your database by simply asking, “may I stay in touch” at the end of every conversation? The beauty of this strategy is in its simplicity and fast implementation. But it gets better. When you or a team member has a conversation with a current customer, client or someone you already have permission to stay in touch with – ask if their contact information is current in your database. Adding 3 new people every work day to your database is just as important as keeping your existing records up to date. So, take out a post-it note right now and write on it “May I Stay in Touch?” Stick it right now to the top of your computer monitor. For faster growth of your database, put a note on every phone and computer in your office. You’ll immediately collect more email addresses so you can stay in better touch. It really is just that simple to start. Can you see how you can easily add 720 new potential customers to your database within 12 months just by following this immediate strategy? But what exactly do you send these people? And how do you communicate with them? That’s Step #2 in our 3 step ACE system…..
Step #2: Create educational messages your prospective customers
actually want Now let’s discuss how to create educational content to stay in better touch with the people who are most likely to do business with you, your database of customers, contacts, past clients or centers of influence.
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
The second step in the ACE system is to identify the top questions your best customers ask and provide your contacts with an answer every two weeks sent via social media and email. When you educate your customer BEFORE you sell, you’ll strategically position yourself as their trusted expert advisor so they refer you, spend more money with you and buy more frequently from you.
But how do you identify the best topics to send them?
Here’s how: Simply ask your customers what their top questions are about your product or service, or review the table of contents of a popular book commonly purchased by your customer. (This is a HUGE tip)
This way your answers perfectly match the needs of your audience. This is in complete contrast to what most people do – such as coming up with canned, generalized topics they think customers want to hear and wondering why their emails go unread. Can you see how a Q&A format guarantees you create content your contacts actually want? Now when you answer these questions, which do you think would get a better response – a plain article or email or a personalized video of you? You’re right! Certainly the video since 90% of human communication is visual. Video strengthens the human, emotional connection you need to truly connect and build trust with your audience. It’s also the only way to authentically duplicate yourself when you can’t connect live in person. Studies show you must stay in touch much more frequently than you currently are with educational, valuable content to make sure you get the referral or repeat sale. That’s why a simple strategy of sending two short, educational videos to your database every month is a great place to start. Can you see how you’ll position yourself as your customers’ trusted authority and expert when you send 2 educational videos per month to your contacts? But what value is there to you to be top of mind, an expert, a go-to authority or to enjoy a personal connection with your contacts if you don’t generate any sales from your efforts? That’s why we have strategies to engage your contacts for referrals and repeat sales proactively – without damaging the relationship, which we’ll cover next….
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
Step #3: Encourage referrals and repeat sales proactively with phone
calls or targeted special offers Finally, let’s cover how to monetize your education-based marketing strategies so you generate more referrals, repeat business and increase your average sales price. The third step in the ACE system is to implement a system to proactively encourage the people who watch your videos for referrals and repeat business, either with a phone call or a special offer.
Yes! Technology allows you to know who watches your videos. Can you see how much time you’ll save when you prioritize your follow up with the people who are most interested in what you have to say? When working your customers or the people you know for business, it can feel like seeking needles in a haystack. But when you send two educational videos per month to all your contacts, you’ll automatically know not only who your hottest prospects are but also who is ready to give you referrals now. Best of all, these are NOT cold prospects – these are people ready to refer you and people that already know, like and trust you! Your customers, contacts, past clients or centers of influence who remember you and want to hear from you because you’ve been sending them educational content they want to receive. So let’s say for example you create a video on “The 3 Things You Must Know BEFORE You Buy a Home” or “The 3 Things You Must Know BEFORE You Hire a Chiropractor.” By tracking who in your database watches your video, you now have a list of who is interested in buying a home or hiring a chiropractor!
Now here’s where the money is…. If you’re a small business, you send a timely, targeted offer to these specific people. If you’re an independent professional, simply call them to either ask for a referral or see if they are interested in doing business. Here’s what to say: “Hi Bob, this is Steve. I see you subscribe to my videos and last week I sent out a video on this topic. I’m calling just to ask if you know anyone who needs help solving this problem or maybe I could help you as well?” And the response? “Hey Steve, so funny you called – I was just thinking about you! Let’s talk more about working together and by the way you have to call my friend who needs what you sell right now.”
Can you see how many more referrals and repeat sales you’ll generate when you proactively engage those that are presently most interested in you?
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
You’ll save countless hours when you’re not working prospects who are not ready to buy, you’ll feel great asking for referrals because you’re following up with value and you’ll get people in your database to contact you because you’re educating and protecting them as their trusted advisor. ---------------------------------------------
That’s why we started Vyral Marketing… We do all the social media and video marketing work for you to boost referrals and repeat business from your contacts.
Minimal time is required – we do all the work. We first help you plan your video topics and then guide you to find the right thing to say. You shoot your own video with a simple video camera then send it to us for editing, search optimization and uploading to YouTube. We also write articles to compliment your videos, send an email to your contacts to announce your video, post your videos to your social media accounts, report to you who in your database watches your videos so you can follow up and personally coach you to make each video better than your last. I invite you to call us right now at 1-800-323-9974 to learn more about our done-for-you services and how the process works. You may also visit our website at www.getvyral.com to watch your FREE 5-minute demo video. Thanks for your attention and here’s to a more profitable and predictable year of business for you!
Call 1-800-323-9974 now for your FREE ‘Done-For-You’
consultation or log on to watch a 5-Min Demo Video at
www.getvyral.com. You’ll see our client list, how it works,
pricing, guarantees and LIVE examples of business owners, just
like you, making web videos to GROW their business.
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
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