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W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th , 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your place see Dave Hurrell – Only a few places remain Costs per fourball is £600 + vat, Cost per single player is £150 + vat.

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Page 1: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

W O R K P L A C E

F U T U R E STHE CRYSTAL

February 12th, 2012

Coffee Break

FMA Spring Golf Day – Goodwood Golf Course – 30th May 2013

To book your place see Dave Hurrell – Only a few places remainCosts per fourball is £600 + vat,  Cost per single player is £150 + vat.

Page 2: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved. 12th February 2013Johnny Dunford; Global Commercial Director http://rics.orgPaul Carder; Global Managing DirectorOccupiers Journal Limited; http://occupiersjournal.com

@ Workplace Futures 2013 #WF13Tuesday 12th February

With thanks to RICS Research:http://www.rics.org/uk/knowledge/research/research-reports/

Raising the Bar:Enhancing the Strategic Role of Facilities Management

Page 3: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

RICS Research Reports http://www.rics.org/uk/knowledge/research/research-reports/

Who are we?

Paul CarderFounder/Managing Director

Editor, Work&PlaceHong Kong / UK

Johnny DunfordGlobal Commercial Director,

London, UK

Page 4: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

RICS & OJL – a global perspective

=

Page 5: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

Findings from 30+ executive interviews and almost 400 ‘end user’ survey responses

Outline the core issues of the ongoing global study

Ask for your engagement!

Plus, to increase awareness of RICS Research Reports http://www.rics.org/uk/knowledge/research/research-reports/

Raising the Bar (RTB) – “strategic” FM

Page 6: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

An Occupier/“End User” Survey

n = 357

The Survey:

Occupiers / end-users only

Page 7: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

Industry sectors – a good spread

The Survey:

Page 8: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

Corporate HQ – globally representative

The Survey:

Page 9: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

Is FM “strategic”?

On balance, is FM strategic?How does the head of FM allocate his/her time?vs.

What does it mean to be “strategic”?

Page 10: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

Context: FM in a Spider’s Web

Critical Links with:

the CEO/COO SBU’s Finance IT HR CRE Service Providers

Page 11: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

Raising the Bar?

Where is the bar set now?

?

Page 12: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

Where Does FM Report?

The Survey:

Page 13: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

# of employees vs. FM reporting line

Page 14: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

How Well-Aligned is FM with….?

The Survey:

Page 15: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

Achieving Alignment

The Survey:

Page 16: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

Michael Porter: “What is Strategy?”

Generating a competitive advantage means:

1. Building a unique and valuable position in the marketplace;

2. Choosing what not to do; and

3. Creating “fit” among a company’s activities

* Michael Porter, “What is Strategy?” Harvard Business Review, Nov-Dec 1996.

Page 17: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

Alignment with other functions is high Facilities design and strategy makes a meaningful

difference to the business brand image leveraging people (productivity) attracting and retaining talent saving money enhancing sustainability

The Head of FM spends 50%+ of his/her time on business strategy and planning

“Strategic” FM: some hypotheses

Page 18: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

Cause & Effect (e.g. service-value chain)

Satisfaction

EmployeesProductivity

& output quality

Service quality

Capability

Service value

Loyalty

Satisfaction Loyalty

Revenue growth

Profitability

Operating strategy and service delivery system

Service concept

Business results

Customers

internal external

• Workplace design• Job design / decision-making latitude• Selection and development• Rewards and recognition• Information and communication• Adequate ‘tools’ to servce customers

Quality and productivity improvements yield higher service quality and lower cost

• Attractive value

• Service designed & delivered to meet customer needs

• Lifetime value

• Retention

• Repeat business

• Referral

Page 19: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

Recommendations

Think Strategically Act Strategically Rebuild the FM organization

–and its role in the business

Outsource as much as possible (maybe?)

Study ‘cause & effect’ (e.g., service-value)

Teach the business how to ask for FM support

Page 20: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

The research question, now (RTB II)

What do facilities leaders have to do differently to make FM a more

valued strategic resource?

Page 21: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

2012:• Early highlights presented at CoreNet Global London Summit• Panel discussion at IFMA World Workplace, San Antonio (2nd Nov.)• RICS Research launch of ‘RTB’ report (2nd Nov.)

2013:• Hold additional research workshops

– N. America (San Francisco, NYC , Toronto) – S. America (Sao Paulo)– Europe (Brussels, Frankfurt, Amsterdam, Zurich, Madrid, London)– Middle East (Dubai, Abu Dhabi )– India (New Delhi) - possible Mumbai & Bangalore– Africa (Johannesburg) – possible Cape Town– Asia (Hong Kong, Singapore, Beijing, Shanghai) – possible Tokyo– Australia (Sydney , Melbourne)

• Pt.2 report (June)

Progress / Next Steps

Page 22: W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013 To book your

© Copyright 2012 Occupiers Journal Limited. All rights reserved.© Copyright 2012 Occupiers Journal Limited. All rights reserved.

For Further Information

RICS research: www.rics.org/research

Website: http://www.occupiersjournal.com

Blog: http://www.occupiersjournal.com/blog

Twitter: http://www.twitter.com/occupiers http://www.twitter.com/jpwoccupiershttp://www.twitter.com/paulcarder

Linkedin: search Groups for Occupiers Journal or ‘OJ’

James P. Ware, PhDGlobal Research DirectorOccupiers Journal LimitedBerkeley, [email protected]

Paul CarderFounder / Managing DirectorOccupiers Journal LimitedCambridge, [email protected]

Johnny DunfordGlobal Commercial DirectorRICSLondon, [email protected]