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Workhorse 45 Portfolio
About
I was born and raised in Orange County, California, and moved to beautiful Colorado in 2009 to attend college for art & marketing. I graduated from the University of Denver with honors in 2014, and have since been sharpening my marketing skills in both business and consumer facing roles in the digital marketing sphere.
Hello, my name is Alicia Rausch.
Qualifications
WORKHORSE 45Littleton, CO
Digital Marketing ManagerJuly 2014 - current Social Media and Marketing InternApril 2014 - July 2014
Provided account management for anywhere between 3-6 client accounts managing all tasks, timelines, hours, and budgets
Developed a content calendar for each client detailing post copy, and creation of graphics
Created and executed day to day platform management and timely customer support for client brands
Headed creative direction and creation of all graphic images, editing, food styling, and photography
Lead social and marketing strategy planning meetings and presentations to clients, as well as spearheaded implementation of all approved strategies each quarter.
Worked with third party clients to organize Google Adwords campaigns
Developed and executed PR influencer campaigns through partnerships with influential bloggers.
Created, maintained, and analyzed monthly analytic reports key in determining ROI on ad spend across social channels
Actively managed and mentored interns, including giving direction, teaching new skills, developing their current skill set, and giving them a real-world understanding of the advertising industry while tailoring the program to their interests in the field.
Qualifications
UNIVERSITY OF DENVERDenver, COSalemi, Sicily, Italy
Marketing Consultant and Art Director April 2013 - July 2013
CARSKADON & ASSOCIATESDenver, CO
Marketing & PR AssistantAugust 2013 - July 2014
Assist startups with product and company launches though ascertaining client needs and assisting them with legalities, securing investors, promotion and sales of products
Collaborate with international clients to introduce products, and increase sales in the US through branding, design, managing of social media, and connecting with retail stores
Create national email and press campaigns, in addition to maintaining the extensive press lists for distribution
Collaborated with a self-directed team of interdisciplinary students to create the first ever integrated marketing and advertising tourism campaign for the town of Salemi, Sicily
Navigated cross-culturally; built strategic relationships with the mayor and city officials
Designed web presence and logo, assisted with brand positioning, marketing research, and created a comprehensive marketing plan aimed at American tourists
Conducted market research in Sicily to inform decisions and strategy
Great People I’ve Worked With
Platform Proficiency
Facebook Pinterest
Tumblr
Vine
Snapchat
TripAdvisor
Yelp
Google +
Youtube
Nextdoor
Music.ly
Flickr
Case Study B: ALO Drink
ALO Drink, the #1 ready-to-drink aloe vera drink in the U.S., is made with organic aloe vera and fruit juices. There are 18 varieties of ALO - so there’s a flavor for every mood.
The Challenge: Increase sales of ALO Drink in stores utilizing an integrated digital marketing strategy on a very limited budget, as well as overcoming the lack of knowledge surrounding ingesting aloe vera for it’s healing properties.
Content Strategy
We tackled the takeover of the social media channels by constructing content calendars that detailed the copy and accompanying graphics from month to month. This allowed us to plan for and maximize our engagement on holidays, during events, etc. We utilized scheduling platforms like Hootsuite to make sure posts go out in a timely manner.
Content Curation and Platform Management
Daily platform management allows us to interact with our consumers directly in a casual, approachable manner. Though interacting with our fans on Facebook, Twitter, and Instagram, I’ve dealt with customer service issues, ran contests, made organic connections with influencers like Denver Bronco Cody Latimer, curated some amazing fan photos, and much more.
Fan Created Content Aggregation, #FuelGood
Promotional Contest Campaigns
The Summer of ALO-ve Giveaway was run to raise brand awareness and hand out some drinks for the summer months to our fans. We saw great engagement for our brand, and had an increase of over 4,000 fans over the three months we ran this campaign.
Event PartnershipsWe’ve taken ALO to events large and small, from New York Fashion Week, to Coachella, to the Whole Planet Music Series in LA.
Brand Partners
We’ve partnered with brands like Way Better Snacks, Bobo’s Oat Bars, Perfect Bar, White Girl Salsa, and other natural food brands for giveaways and trade show promotions.
InfluencersALO has many fans! I’ve been fortunate enough to help the brand team up with talented individuals like musician Andy Allo, Broncos player Cody Latimer, and the Jim Dunn Racing team.
Work: Blogger Partnerships
● The Realistic Nutritionist● Cooking Quinoa● The Cookie Rookie● Whistle & Ivy● One Sweet Appetite● Wannabite
Work: Press Releases
Social Media Ad Buys
Social Media and Web Analytics
For ALO, each month I would construct and analyze reports on social media endeavors to inform strategy moving forward.
Page Growth AchievementTime Frame: 2 YearsFacebook Fans: 13,689 (May 2014) - 33,046 (May 2016)Percent Change: 141.4% increaseInstagram Fans: 0 (May 2014) - 1,337 (May 2016)Percent Change: 133,700% increaseBudget: $5,000 per year ($10,000 total)
Time Frame: 8 MonthsFacebook Fans: 317 (May 2014) - 6,328 (February 2016)Percent Change: 1896% increaseBudget: $4,300
Time Frame: 1 MonthsFacebook Fans: 0 - 408 (May 2016)Instagram Fans: 0 - 51 (May 2016)Percent Change: 40800% increaseBudget: $750
Work: Client Photography
Skill Set
Adobe Photoshop, Blogging, Adobe Indesign, Email Marketing, Microsoft Office (Word, Excel, Powerpoint, Outlook), Emma, Mailchimp, Sprout Social, Hootsuite
FUNCTIONALINTERMEDIATEADVANCED
Photography and Video, SEO, Adobe Illustrator, Cinemagraphs, Content Creation
HTML, CSS, Adobe Dreamweaver, Adobe Premiere Pro, iMovie, Wordpress, Web Development, Elementary Spanish
Like What You See? Contact Me!
(714) 585 - 8880
https://www.linkedin.com/in/aliciarausch