Group members Waleed AL-Furaih

Mohamed AL-Subaie

Contents Introduction Mission Target customers Business plan Swot analysis Cash flow ( detailed ) Conclusion

Introduction

W&M cafe shop offers delicious coffee and food from different spot of the world .also it takes the customers to an atmosphere that they can enjoy their coffee or food in a place fulled with traditional stuff from different places in the world

Statement of purpose.

• To give delicious coffe, awesome music, a high-energy atmosphere. We will create an international experience from all over the world in one place that our customers will never forget.

• Our mission has two principal goals:• The 1st. is to provide people the services of classic

coffee from different countries and food .• The 2nd is to give the customers a chance to taste

differnet coffee from different countries in one place.

Mission

Customers Profile.

• The majority of our customers are teenagers, and adults of any sex between 15 – 50 years old. The target of our business is people from middle and high social class.

Competitors

Location

The location will be next to nethenis kefan

Business Plan.Staff:•  W&M Café , works with 8 people, their activities include

management and service operation. 

Services:•  The main service is bringing our customers to the W&M life

through offering them coffee from differnet spots of the world in a magnificent atmosphere .

Marketing Strategies:

• Publicity on local radios• Ads in local newspapers.• Social networks

.

MenuDrink price

Americano S.900 M 1.100 G 1.350

cappuccino S .750 M 1.000 G 1.250

Colombian coffee S .950 M 1.150 G 1.450

African coffee 1.050 M 1.200 G 1.400

French coffee S .950 M 1.150 G .1400

Turkish coffee S .800 M 1.050 G 1.300

British tea S .600 M .900 G 1.100

chai S .450 M .700 G 1000

Italian coffee S .850 M 1.100 G 1.300

Latte S .600 M 1.200 G 1.450

Mocca S 1.000 M 1.300 G 1.700

Espresso S .900 M 1.150 G 1.350

Will you go to W&M Café if it opened here in Kuwait ?

RESULTS :YES

NO

What kind of coffee do you like best?

RESULTS IN kuwait

French coffee

Turkish coffee

colombian

SWOT Analysis 

 

Strengths.-  Excellent quality products Produced from all over the world in one place.    People who work at theW&M café is well trained to serve the customers and provide them any information and assistance.           Tasty coffee and food from all over the world in one place.

Weaknesses.-          Our cafe and theproducts we sell could only be bought by people that have good economic status because our prices are high.

Opportunities.-          Is the first cafe thatprovides this kind of service.          Our products is exclusive of This means it can not be found in other stores.

Threats.-          The only threat weconsider important is new entrants with the same idea .

Competitive advantage

Tasty coffee from different spots of the world

A great atmosphere where people can relax in our cafe

Sales : ( Per month )Product Sales in unit Sales in cash

Americano 120 132 KD

cappuccino 250 250 KD

Colombian coffee 200 230 KD

African coffee 140 168 KD

French coffee 300 345 KD

Turkish coffee 280 294 KD

British tea 250 225 KD

chai 500 350 KD

Italian coffee 240 264 KD

Latte 320 384 KD

Mocca 560 728 KD

Espresso 300 345 KD

Total 3,460 3,715 KD

Sales annually Product Sales in unit Sales in cash

Americano 1440 1584 KD

cappuccino 3000 3000 KD

Colombian coffee 2400 2760 KD

African coffee 1680 2016 KD

French coffee 3600 4140 KD

Turkish coffee 3360 3528 KD

British tea 3000 2700 KD

chai 6000 4200 KD

Italian coffee 2880 3168 KD

Latte 3840 4608 KD

Mocca 6720 8736 KD

Espresso 3600 4140 KD

Total 41,520 44,580 KD

Working capital

Salaries 5300

Rent 8000

Merchandise 2500

Suppliers 3000

Marketing fees 1000

licsense fees 250

Total 20,050

Breakeven Product Breakeven point

Americano 1400

cappuccino 1,555

Colombian coffee 1,333

African coffee 1,272

French coffee 1,333

Turkish coffee 1473

British tea 1750

chai 2,333

Italian coffee 1400

Latte 1,272

Mocca 1,076

Espresso 1,333

Operating cash flow

Revenues 44,580

- expenses 20,050

EBIT 24,530

- deprecation 3,000

Net profit 21,530

+ deprecation 3,000

Operation cash flow 24,530

Cash flow :

35000

24,530 24,530 24,53024,530 24,530

NPV : 89,506.72 IRR : 66 % Reinvestment rate = 76%

MIRR = 28% Payback period = 1.54

Wacc= 5%

Conclusion

We think that W&M offer for the kuwaity community a great journey across the world in one place and for our side its a unique investment that we aspect that we will have high returns .