wac mar 23, 2013
TRANSCRIPT
Recap Summary (330 words)? NEW DELHI: Exactly a decade after he launched India's first low cost carrier (LCC) Air Deccan and five years after he was forced to sell it off, Captain G R Gopinath is all set to make a comeback with a startup. Three foreign LCCs are learnt to have approached him to take up to 49% stake in the proposed new venture for which he has already applied to the aviation ministry to get a licence. The non-compete agreement Gopinath signed while selling Deccan to Vijay Mallya's now-grounded Kingfisher in 2007 ends on January 28, 2013. Gopinath told TOI on Monday that he will finalize the partner in two to three months and hopes to launch the airline by mid-2013. The past three to four years have not seen any new airlines and only witnessed Air Deccan , MDLR, Paramount and Kingfisher either shutting down or losing their identity. These closures have triggered a drop in capacity and hiking of fares by the surviving airlines . This has led to India now witnessing the sharpest fall in domestic air travel globally. "I decided to start an airline as I can't afford the airfares now. Some airlines have grown but they have done so by taking passengers of other players. The domestic air market is falling rapidly and this is unimaginable in a country like India. A new LCC that offers low fares with low costs is the only way to make flying affordable again and grow the market. I will do that," said the pioneer of lowcost flying in India, adding that he is regularly approached by the general public to start a new airline as low fare flying in India has become history now. Gopinath, who has not had too much commercial success with his charter and cargo business, promises not to repeat the mistakes of Air Deccan , while taking forward its successful points in the new venture. This time commercial viability is on his mind as much as offering low fares.
Recap Summary (109 words) ?? Titles Phoenix that Flies in India Capt. Gopinath and the Art of Profitable LCC Air Travelers, Rejoice! Capt. Gopinath, who pioneered low cost airline (Air Deccan) is expected to start another LCC venture, this time with a foreign airline partner, sometime in mid 2013. He believes customers are not getting real low fares from the current players. Sustained high air fares have led to reduction in number of air travelers, something unimaginable in a fast growing economy like India. This time, he say, he will also be focussed on commercial viability besides offering low fares. Air Deccan had to be sold off five years ago as it had continued making losses. Capt. Gopinath had also started air charter and air cargo businesses, neither became commercially successful.
Recap - Exercise
Assume that you are the assistant manager of a hotel and are describing your hotel’s meeting room to a prospective customer who is thinking of holding a seminar there.
Turn the following pieces of information into coherent writing, making paragraph breaks where you think appropriate. Be ready to explain why your grouped information and managed the emphasis the way you did. You may need to add some words or information to make the facts flow smoothly.
Recap Exercise… 1. We have a meeting room. 2. It will be available on the date you request. 3. The seating can be arranged to your specifications. 4. It can seat 100 people. 5. It is quiet. 6. It is on the ground floor. 7. It is not near the guest rooms. 8. The lounge has live music on occasion. 9. The lounge is at the opposite end of the hotel from the meeting
room. 10. The meeting room has a lectern. 11. It has a projector. 12. It has a screen. 13. It has a laptop hookup. 14. We can rent additional equipment. 15. We can rent it at no charge to you. 16. The charge for the room is INR 10,000. 17. This is the charge for one day.
Recap Possible answer to Ex
We have a meeting room, with flexible seating arrangement for 100 people. It could be made available on the date of your choice. This room has a lectern, a projector, a screen and a laptop hookup. We could offer this room with these facilities at INR 10,000/day. We could also provide additional equipment on a little extra rental. This is a quiet room, distant from both the guest rooms and the lounge (where we hold live music).
Recap More persuasive answer to Ex
We have the perfect meeting room for you! Whisper quiet location, with flexible seating arrangement for 100 people, it comes with all the AV equipment that you will need. Guaranteed availability for just 10,000/day! PS - You are welcome to our lounge, to enjoy live music once your meetings are over. It is located at the far end on the same floor.
Case Analysis
Situation Analysis – Report (SAR)
1. Situation Analysis
2. Problem Definition
3. List of Options Available
4. Evaluation Criteria
5. Analysis on Each Option
6. Comparison of Alternatives
7. Recommendation 1. Action Plan
2. Contingency
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Situation Analysis
A diligent, ambitious CEO (a recent lateral hire) looking for ways to build his core team to drive change in an erstwhile stodgy, large sized, family run bank, to reclaim its leadership position
Case Analysis
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Options
Recommendation
• Ross should build his team
– Using mix of internal, external known and external unknown people
• Contingency Plan
– Consultants may be used as a short term contingency plan wherever appropriate to set the standards
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The Last Lecture
• Courtesy opens doors which education cannot
• Practicing being your best every day
– Achievements happen on hourly basis
• Idea of India
– Vasudhaiv Kutumbakam!
(entire universe is part of my family)
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