#wac2011 workshopdag: neil patel
DESCRIPTION
Presentatie van de workshop tijdens het Webanalytics Congres 2011 #WAC2011.TRANSCRIPT
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Getting the Most Out of Your Website
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Exercise #1
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Getting back to the basics
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Getting down and dirty
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Diamonds in the rough
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Exercise #2
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Stop being a copycat
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And to make it worse…
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If you don’t test, you won’t know what’s working
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Exercise #3
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People matter, not visitors
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Product market fit- Sean Ellis
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What we learned…
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The BIG takeaway
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Exercise #4
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Satisfy your users first
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Let people know what’s ahead
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Don’t be scared, let down your barriers
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Exercise #5
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Things to try…
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Yearly plan
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Don’t show percentages, show numbers
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Get people in the door first and then upsell
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Don’t get ahead of yourself
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Questions?