wacec: supporting community development with broadband
TRANSCRIPT
Supporting Community Development with Broadband
June 21 ,2016Mary KluzWill Andresen
Broadband & E-Commerce Education Center http://broadband.uwex.edu | [email protected] | @WI_Broadband | 608-890-4255
There comes an issue…
And it is not just in our state…
We notice…
we check in.
Disruptive Innovation
recreation
business
work
school
health
Digitization in US industry sectors
McKinsey Global InstituteDigital America: a Tale of the Haves and Have-Mores, 2015
Median Household Income Growth: High BB Adoption Vs. Otherwise Similar
Whitacre, Galardo, Strover for the National Agricultural and Rural Development and Policy Center, 2013
Building collaboration
Learning from specialists
• Research in the U.S. shows…
• 56% of businesses and organizations say broadband is essential for remaining in current location
• 56% of households say they would definitely/likely relocate if broadband was not available
• 32% of households work from home or have a home-based business
The Internet has become the highway for technology
Source: SNG Digital Economy Database n = 19,951 businesses and 9,318 households
Interaction between factors affecting broadband development
Internet service
provider activity
Availability of infrastructure
Consumer demand / adoption
Consumer confidence
Potential public role?
Affordability
Consumer savvy
Regulations
Potential public role?
Return on Investment
A framework for change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
Learning from peers
Compete Co-exist Communicate Cooperate Coordinate Collaborate Integrate
Competition
for clients,
resources,
partners,
public
attention
No systematic
connection
between
agencies /
organizations
Inter-agency
information
sharing (e.g.
networking)
As needed,
often
informal,
interaction,
on discrete
activities or
projects
Organizations
systematically
adjust and
align work
with each
other for
greater
outcomes
Longer term
interaction
based on
shared
mission,
goals; shared
decision-
makers and
resources
Fully
integrated
programs,
planning,
funding
TRUST
TURF
Iron County experience
Bootcamp evolution
The internet today is, at a minimum, today’s Yellow Pages.
Businesses that don’t have a basic online presence are less likely to grow, or survive.
E-Commerce Pilot Projects 2014--2015
6pilot counties
96attendees, general sessions
41 individual consultations
Coming Up…
Vernon & Crawford Counties
July 13-14 2016
http://bit.ly/28JjXDR
“I attended the ecommerce training and was impressed with the knowledge of the presenters and the depth of the material. The audience was engaged and interested. This is a very valuable topic and is just what we need in rural Wisconsin.”
broadband: the players
• Federal level:
– Federal Communication Commission (FCC)
– National Telecommunications and Information Administration (NTIA)
• http://www.ntia.doc.gov/report/2015/broadbandusa-guide-federal-funding-broadband-projects
– US Department of Agriculture (USDA), others who administer grants and loans
• State level:
– State Broadband Office
http://www.link.wisconsin.gov/
• Local level
– Government (county & municipal)
– Consumers, judge it according to
• Capacity (including speed)
• Cost
• Reliability
broadband: the players
Broadband & E-Commerce Education Center [email protected] Twitter @WI_Broadband 608-890-4255
Mary Kluz, Community Development, [email protected] 608-890-4254
Find this presentation online: http://www.slideshare.net/WI_Broadband
