waco plan draft presentation022410v2
DESCRIPTION
TRANSCRIPT
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Starter Circulator AShort term
Length: 3 mile one-way circulator
Cost: $15-35 million
Benefits:
• Links downtown to Baylor
• 3 blocks from existing transit center
Challenges:
• At-grade cross of rail line can be minimized if we go over near the river
• Somewhat limited redevelopment opportunities
East Waco Circulator AShort term
Length: 3.25 mile one-way circulator
Costs:
•streetcar is roughly $30 million
• BRT would be 50% of the cost of streetcar
Benefits:
• Links downtown to Quinn Campus
• Bus Rapid Transit option could be employed quickly to establish corridor
• Significant reinvestment opportunity along Elm and in surrounding neighborhoods
Challenges:
• Washington bridge is weight restricted- but Franklin can be used
4th and 5th CirculatorMedium term
Length: 3 mile one-way circulator
Cost: $15- $30 million
Benefits:
•Links downtown to zoo, and residential areas in between
•Works well as one-way circulator, since stations would be only one block apart and 0.25 miles between each
•Expand reinvestment opportunities into northwest neighborhoods and along riverfront extending north
Library Circulator
Long term
Length: 2.5 mile one-way circulator
Cost: $10-25 million
Benefits:
• Link library with transit center and easy transfer to downtown or other nodes on transit network
• One-way circulator works well with transit stops two blocks apart and 0.25 between each on route
Outer CorridorLong term
Length: 8 mile two-way circulator
Cost: $10 million per mile
Benefits:
• Connects major activity centers around downtown including; Downtown, Baylor, Zoo, Waterfront
• Possibility of linking to Transit Center along Franklin and Webster
Full System
Characteristics:
• Integrated system with downtown as central hub
• Take advantage of one-way couplets for one-way circulator options
• Radiates investment opportunity around downtown
Functional Considerations:
• Could operate as streetcar or bus rapid transit
• BRT could be used in immediate term to establish corridors and build ridership
• BRT is about 50% of capital cost of streetcar
• Streetcar has lower long term maintenance costs however
•Consider the future option to connect to high speed rail system
Pearl District
1. Brownfield cleanup: 35
acres reclaimed from rail
yards
2. Demolition of the Lovejoy
bridge ramp
3. Housing Variety – live/work,
condominium, apartment,
affordable, townhouses,
senior affordable
4. Green Spaces - the heart
of the neighborhood
5. Streetcar – linking central
business district to Pearl
District and NW 23rd
Lovejoy Ramp Demolition
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Low / Extremely Low
(0 - 50% MFI) 740 (21%) 812 (16%) 20%
Moderate Income
(51 - 80% MFI) 748 (21%) 920 (19%) 25%
Middle / Upper
(Over 80% MFI) 2,036 (58%) 3,210 (67%) 55%
Total 3,524 units 4,942 units 100%
* Completed or Under Construction
Twenty Year
2002 2005 Target
Portland Streetcar, Inc.
•7,248 housing units
•4.6 million sq. feet commercial
•$2.28 Billion in private investment
•35:1 leverage
•2,500 riders expected, 11,500 daily
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THE QUESTION:
What should the City of Waco be doing to spur redevelopment over the next ten years?
Facilitate partnerships for implementation
Engage Baylor University
Land control is critical
Create a public development entity
Know the market
Anticipate market changes
Start small and concentrate development
Create 18-hour environment with residential uses
Use programmed events to activate the downtown area
Improve connectivity to the waterfront
Create development guidelines
Educate land owners and developers on opportunities
THE APPROACH THE DEVELOPMENT
1) Facilitate partnerships for implementation
• Partnership between City, Baylor, and relevant development organizations
• Work to identify key development partners and landowners for “catalytic developments”
2) Engage Baylor University
• Baylor must be a partner in any successful Downtown redevelopment
• Baylor students are a primary market audience for retail and residential
• Bus connectivity to Baylor is a strong start.
3) Land control is critical
• City or development entity must control key land assemblages early on in the process
• Opportunistic investors can hamper redevelopment plans
4) Create a public development entity
• Important to create a team with proper expertise, mission, and job description
• Successful models in other cities
5) Know the market
• Need to understand market audiences and opportunities (RCLCO)
6) Anticipate market changes
• Allow flexibility in planning. For example, some residential and office could be rental or for-sale
• Plan for who is coming as well as who is here today
1) Start small and concentrate development
• Waco already has a good start with Heritage Square. The next major development should be in close proximity and build off this energy
2) Create an 18-hour environment with residential uses
• Should continue adding as much residential as the market will bear
• Residential uses increase the perception of safety and drive demand for retail and entertainment
3) Use programmed events to activate the downtown area
• Should have a regular schedule of monthly and seasonal events to promote activity downtown
• In addition to tailgates and movie nights, City could add a live concert series, restaurant week, and an arts fair.
4) Improve connectivity to the waterfront
• Think about extending trail system from the Waterfront through the Downtown
• Future development should draw activity toward the Riverfront.
5) Create development guidelines for the downtown core
• Typically a visual document covering recommended building materials and appearance, as well as the treatment of the streetscape
• Guidelines helps to enhance the aesthetic quality and unity of a downtown area
6) Educate landowners and developers on potential opportunities
• Public and private sector communication is key
WHAT
Six city blocks of new mixed-use development in Downtown Austin
New development oriented to the waterfront and integrated within existing downtown street pattern
Consists of 26 boutiques, 18 restaurants, 450 residential units (rental) and a W hotel on approximately 18-acres.
LESSONS LEARNED
The City controlled the land and was able to lease it to the developer under favorable conditions in order to make the project feasible.
Development is anchored by a new City Hall. This civic component drives visitation and increases the sense of public „ownership‟ of the development.
Hotel and retail uses are synergistic, as hotel guests drive retail and restaurant sales and retail increases attractiveness and convenience of the hotel location.
New development differentiates itself from existing Downtown area via design, creative tenanting, and mixing of uses.
WHAT
Four city blocks (10-acres) of new mixed-use development in Midtown, Atlanta
A public-private partnership development that extended Georgia Tech‟s historically insular campus across the I-75/85 connector
Was a major catalyst that spurred redevelopment of the Midtown district which was crime infested and had mostly empty parking lots
Consists of street level retail including (Barnes and Noble, Starbucks, and 10 other boutiques & restaurants). Also houses a new School of Management, a Georgia Tech Hotel & Conference Center, as well as a private mid-rise office building.
LESSONS LEARNED
Free electric trolley systems links to campus
Retail is targeted to both students and professionals
High quality streetscape is a critical component
Privately developed office is integrated through design and retail tenanting
Designed at a human scale
Austin‟s 2nd Street
Development overlaid
on downtown Waco,
shows how little land
area is needed to
create a high impact
mixed-use
development
= Size of Austin‟s 2nd Street Development
Heritage Square
Hilton
Waco, TX Austin, TX
Because Waco‟s Land area is so large, the City must focus its initial efforts on a several key
redevelopment nodes or places
THE QUESTION:
How does the Economic Development Strategy relate to WHERE development should be focused in Greater Downtown given its large size?
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1Entrepreneurial retailers/ restaurateurs can have a particularly strong impact on improving character and quality of Greater Downtown2Supply Chain-related employment facilities can be fiscal winners to the City, providing income to subsidize the high-quality
development wanted near the river.b
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THE QUESTION:
Broadly, how might the City organize itself to help implement and incentivize place-based development?
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• Mixed-Use Res Low-Rise
• Mixed-Use Office Low-Rise
• Warehouse Rehab
• Rehab for Restaurant/Theater
• Main Street Retail
• Traditional Single Family
• Small Lot Single Family (3-5K)
• Duplex
• Townhome
• Industrial
• Arterial Retail
• Hotel
• Office Low-Rise (2 to 4)
• Office Mid-Rise
• Garden Apartments
• Live/Work
• Apt/Condo Mid-Rise (over 5)
• Mixed-Use Res Mid-Rise
• Mixed-Use Res High-Rise
• Mixed-Use Office Mid-Rise
• Mixed-Use Office High-Rise
Legend
Agricultural
Cemeteries
Church
Commercial
Educational
Forest
Government / Social Services
Industrial
Medical
Multi-Family Residential
Office
Parks / Recreational Areas
Single Family Residential
Transportation
Utilities
Vacant
Water
Legend
Mixed-Use Res High-Rise
Mixed-Use Res Mid-Rise
Mixed-Use Res Low-Rise
Mixed-Use Office High-Rise
Mixed-Use Office Mid-Rise
Mixed-Use Office Low-Rise
Live/Work
Apt/Condo Mid-Rise
Garden Apartments
Warehouse Rehab
Duplex
Townhome
Small Lot Single Family (3-5K)
Traditional Single Family (5-8K)
Office Mid-Rise
Office Low-Rise
Main Street Retail (University focused)
Rehab for Restaurant/Theater
Industrial
Arterial Retail
Hotel
K-12 Education
College or University
Park
Legend
Agricultural
Cemeteries
Church
Commercial
Educational
Forest
Government / Social Services
Industrial
Medical
Multi-Family Residential
Office
Parks / Recreational Areas
Single Family Residential
Transportation
Utilities
Vacant
Water
Legend
Mixed-Use Res High-Rise
Mixed-Use Res Mid-Rise
Mixed-Use Res Low-Rise
Mixed-Use Office High-Rise
Mixed-Use Office Mid-Rise
Mixed-Use Office Low-Rise
Live/Work
Apt/Condo Mid-Rise
Garden Apartments
Warehouse Rehab
Duplex
Townhome
Small Lot Single Family (3-5K)
Traditional Single Family (5-8K)
Office Mid-Rise
Office Low-Rise
Main Street Retail (University focused)
Rehab for Restaurant/Theater
Industrial
Arterial Retail
Hotel
K-12 Education
College or University
Park
Legend
Agricultural
Cemeteries
Church
Commercial
Educational
Forest
Government / Social Services
Industrial
Medical
Multi-Family Residential
Office
Parks / Recreational Areas
Single Family Residential
Transportation
Utilities
Vacant
Water
Legend
Mixed-Use Res High-Rise
Mixed-Use Res Mid-Rise
Mixed-Use Res Low-Rise
Mixed-Use Office High-Rise
Mixed-Use Office Mid-Rise
Mixed-Use Office Low-Rise
Live/Work
Apt/Condo Mid-Rise
Garden Apartments
Warehouse Rehab
Duplex
Townhome
Small Lot Single Family (3-5K)
Traditional Single Family (5-8K)
Office Mid-Rise
Office Low-Rise
Main Street Retail (University focused)
Rehab for Restaurant/Theater
Industrial
Arterial Retail
Hotel
K-12 Education
College or University
Park
Building and Intensity
Building Height and Intensity
Building Height and Intensity