wafermaker crisis pr team: heather goss, elissa meisenheimer, joe mcsweeney, kamillah hill
TRANSCRIPT
![Page 1: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/1.jpg)
WAFERMAKER CRISIS
PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill
![Page 2: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/2.jpg)
Problem
India pesticide gas leak Wafermaker fire Dangerous chemicals used on-
site Plant located next to
Elementary School Parents and community fearful
![Page 3: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/3.jpg)
Situation Analysis
Good standing in community Silicon wafer manufacturer Company follows safety
protocols Many employees live in Oakleaf Excessive media coverage
-Wafermaker Fire -India gas leak
![Page 4: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/4.jpg)
GOAL
For Wafermaker to be perceived as a safely operating plant.
![Page 5: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/5.jpg)
Primary Focus
Parks Elementary School PTO / Parents of Parks’ students Community Employees Media Government Agencies Stockholders / Investors
![Page 6: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/6.jpg)
Objective 1: Parks Elementary School
To communicate effectively and efficiently with the Parks Elementary school so they are equipped with accurate information regarding the Wafermaker plant's safety procedures.
![Page 7: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/7.jpg)
Objective 1: Strategies
Strategy 1: Private School Meeting
Strategy 2: Public School Meeting
Strategy 3: Chip’s Video
Strategy 4: Chip’s Art Contest
![Page 8: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/8.jpg)
Objective 2: PTO / Parks Elementary Parents
To diffuse negative emotion about Wafermaker’s use of chemicals to the parents so they believe Wafermaker is a safely operating plant.
Strategy: Luncheon with
speech
![Page 9: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/9.jpg)
Objective 3: Community
To demonstrate safety procedures to the community to alleviate concerns about the plant's impact on Oakleaf.
Strategy: Open plant tours
![Page 10: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/10.jpg)
Objective 4: Employees
To inform employees about the consequences of the fire so they support Wafermaker's image of being a safely operating plant.
Strategies: Company meetings Complaint avenues
![Page 11: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/11.jpg)
Objective 5: Media
To provide complete information to the media so they accurately report the facts regarding the Wafermaker plant.
Strategies: Press Conference Media kit
![Page 12: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/12.jpg)
Objective 6: Government Agencies
To address the plant's use of chemicals to the various government agencies so they reduce anxiety related to the procedures used at Wafermaker.
Strategies: City Hall Meeting Media Kit
![Page 13: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/13.jpg)
Objective 7:Stockholders/ Investors
To communicate that Wafermaker is not a high-risk investment to the company's stockholders so that they will maintain their current stock portfolio with the company.
Strategy: Information packet
![Page 14: WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill](https://reader035.vdocument.in/reader035/viewer/2022062300/56649e2a5503460f94b17a68/html5/thumbnails/14.jpg)
Thank you!