waffle service introduction
TRANSCRIPT
“Waffle, Revolution in the way people
connect to Wi-Fi Networks”
TM
waffle
Service Introduction
Waffle – Revolution way you connect to WiFi
Waffle is..
• Platform lets SMBs offer free public Wi-Fi in exchange
for user activity
• Presented a free Wi-Fi finder, where users can latch on
by signing in with Twitter or Facebook, or by taking a
quiz or survey.
Mobile
Lap-top
Wi-Fi check in page
Check-in QUIZ
Waffle-network
selectCheck-in click
Quiz click
Check-in
Check-in
What is Waffle?
Wi-Fi free
serviceBurger
Free Wi-Fi
via Waffle
Waffle – Revolution way you connect to WiFi
7 Benefits of Waffle
• Wi-Fi provider, Ad agency and venue owner can create extra revenues with
small investment
• No need to purchase extra H/W or S/W, or on-site visiting for installation and
service activation
• Venue can advertise their brands by user’s Facebook/Twitter check in.
• Advertisers can press their advertising on the other side of the world
• Users easily can access Wi-Fi comparing with general Wi-Fi services, no
needs to pay for internet
• Users react to advertising actively by solving a quiz or doing survey
• Can be applied any location(shop, mall, university..etc) with Wi-Fi service
devices
Waffle – Revolution way you connect to WiFi
Service Activation Process
HOT-SPOT(venue)
Environment Test
(remote checking,
7 days)
STEP 1
Change to
applicable AP
device
WiFi-provider
Venue owner
Inquiry
Checking possibility of
Hot-spot to apply
waffle service
STEP 2
NOT
applicable
Register venue info.
in Waffle serverApplicable
Recruit
advertiser
(Ad agency)
STEP 3
Create Ad as a
quiz or survey
Ad-agency
Upload ad
in Waffle
admin.
/ select
(change)
venue
location
STEP 4
Select venue
depends on ad
target and
purpose
Technical Process
Filed test/
Service
activation
STEP 5
People access
waffle check in
page with targeted
advertising
Business Process
WiFi-provider
Venue owner
Inquiry
Ad-agency
Waffle global
service
partnership
Contract
STEP 1
Negotiate contract
details such service
duration and profit
share condition
Waffle
Service
Training
STEP 2
Training can be
remotely or on-
site visit
Ad.
recruiting/
service
activation
STEP 3
Recruiting
advertiser, usually
ad agency takes
a role for this
Charge
Ad fee to
advertiser
STEP 4
Charge will be
based on
advertising expose
result
Profit
Share
STEP 5
Divide profit to
WiFi provider, Ad
agency, Venue
owner and Waffle
Waffle – Revolution way you connect to WiFi
2011, Japan YVS Award
Received TOP 3rd award in creative part.
http://www.i-today.co.kr/news/articleView.html?idxno=86002
2011, Twist Seoul
Received TOP 2nd award
http://seoulspace.co.kr/2012/02/09/waffle-changing-the-way-you-connect-to-wifi/
2012 Startup Asia in Singapore
Top 4 within 19
http://www.techinasia.com/waffle/
Springwise.com
"Platform lets SMBs offer free public wifi in exchange for user activity"
http://www.springwise.com/marketing_advertising/platform-lets-smbs-offer-free-public-wifi-exchange-user-activity/
BeSuccess
"Introducing Waffle: the Latest Revolution in the Way People Connect to Wi-Fi Networks"
http://www.besuccess.com/eng/korea-news/introducing-waffle-latest-revolution-people-connect-wifi-networks/
Introduction Video on Youtube
http://www.youtube.com/watch?v=QK0riu7qZLg
Awards & References
Waffle – Revolution way you connect to WiFi
Thank you for your interest in Waffle.
Please fill free to contact at [email protected]
for any inquiries and business partnership.
Contact us
Overseas Business Development Manager
Heewon Lee
E-mail : [email protected]
Skype : top.heewon
Phone : +82-10-3192-9941