WagyuSouthAfricaNewsletter/NuusbriefApril2020

MissionTotransformtheSouthAfricanbeefindustrytobehighlyprofitablewithconsumersdemandingand

enjoyingahealthypremiumeatingexperience.

MissieOmdieSuid-Afrikaansebeesvleisbedryftetransformeeromhoogswinsgewendteweesmet

verbruikerswat'ngesondepremie-eetervaringeisengeniet

DearfellowWagyumembers

Don’tletthenoiseofother’sopinionsdrownout

yourowninnervoice.Andmostimportant,have

the courage to follow your heart and intuition.

They somehow already know what you truly

wanttobecome.Everythingelseissecondary.”

–SteveJobs,Co-founder,CEO,ChairmanApple

Inc.

“Whenyoufindanideathatyoujustcan’tstop

thinking about, that’s probably a good one to

pursue.”

-Josh James, co-founder and CEO Omniture,

founderandCEODomo

“It’s not about ideas. It’s about making ideas

happen.”

–ScottBelsky,co-founderBehance

Curveball, curvebender, livechanging, call it

what you want Covid19 is affecting life the way

weknewit.

I hope all members, your families and loved

ones find yourselves in good spirit and health

andhasfoundmethodstoadapttoourchanging

world.

Whatusetobeacommonsaying“welivingina

changing world” has found new meaning over

thepastmonthandwouldcertainlyinfluencethe

wayinwhichwecommunicateanddobusiness.

For us as livestock producers not much has

change in our activities as our animals don’t

participateinthelockdownandrightfullyexpect

thesamelevelofmanagement.

The announcement of the level 5 lockdown

resulted in panic buying and many abattoirs

werefoundinshortsupply.Subsequently,meat

prices have come down and would probably

stabilize at lower prices than prior to Covid 19

(C19).Wagyumeatpricesanddemandisunder

pressureaswell.

OurmarketingteamundertheleadershipofDeja

Nienaber has embarked upon various meat

marketing campaigns supporting the numerous

online supply platforms. Export to the Middle

East was halted by C19 at the last minute.

Howeverrole-playersintheexportbusinessare

inconstantcontactwithcustomersandarewell

informedofthemarkets.

Our current situation has brought opportunities

withit.Aweakeningcurrencyfavoursourexport

competitiveness. China would probably be one

of the first countries to exit the C19 pandemic

andweshouldgearourselvestocompeteinthat

market.Exposingourlocalmarkettothebenefits

ofwagyubeefshouldbeongoingeffort.

Spend time understanding the benefits of your

heard management program, get familiar with

Breedplanandtheavailableinformation,identify

the shortfalls in your heard recording and don’t

get “left behind” in the benefits that our

crossbreed EBV system would bring to its

participants(The LRF is hosting a series of

electronic presentations regarding the

application and interpretation of EBV’s).

Electronic meetings and the various platforms

accommodating/hosting this form of

communication will certainly form a permanent

partofthewayweconductbusinessandinteract

associetyandfriends.

Most importantly protect youselves and your

operationsagainstCovid19.

Staysafe

FransStapelberg

Chairman(WagyuSocietyofSouthAfrica)

Geagtemede-Wagyu-telers,

Moenie dat die geluid van ander se opinies jou

eie innerlike stem laat verdrink nie. En die

belangrikste, moet u die moed hê om u hart en

intuïsie te volg. Hulle weet op een of ander

manierreedswaturegtigwilword.Allesanders

issekondêr.”

- Steve Jobs, medestigter, uitvoerende hoof,

voorsitterAppleInc.

'Asu'nideevindwaarooruniekanophoudink

nie, is dit waarskynlik 'n goeie idee om na te

streef.”-JoshJames,medestigterenuitvoerende

hoof,Omniture

'Ditgaannieoorideesnie.Ditgaandaaroorom

ideestelaatgebeur.”-ScottBelsky,mede-stigter

Behance

“Curveball” lewensverandering”, noem dit wat u

wil. Covid19 beïnvloed die lewe soos ons dit

gekenhet.

Ek hoop dat alle lede, u gesinne en geliefdes

mekaar in 'n goeie gees en gesondheid bevind

en dat jy metodes gevind het om aan te pas by

onsveranderendewêreld.

n Algemene gesegde “ons leef in 'n

veranderendewêreld”,hetdieafgelopemaand

nuwe betekenis gekry en sal beslis die manier

wees waarop ons kommunikeer en sake doen,

beïnvloed. Vir ons as veeprodusente het ons

aktiwiteitenieveelverandernie,aangesienons

dierenieaandieinperkingdeelneemnieenmet

regdieselfdevlakvanbestuurverwag.

Die aankondiging van die vlak 5-inperkings het

gelei tot paniek-veral met die aankoop van vee

by baie abattoirs wat 'n tekort gevind het. Die

vleispryse het nou gedaal en sal waarskynlik

teen laer pryse stabiliseer as voor Covid 19

(C19). Wagyu-vleispryse en vraag is ook onder

druk.

Ons bemarkingspan onder leiding van Deja

Nienaber het verskeie vleisbemarkingsveldtogte

vanstapelgestuuromdietalleaanlyn-platforms

teondersteun.DieuitvoernadieMidde-Oosteis

op die laaste nippertjie deur C19 gestaak. Die

rolspelers in die uitvoeronderneming behou

egtervoortdurendkontakmetkliënteenisgoed

ophoogtevandiemarkte.

Ons huidige situasie het geleenthede mee

gebring. 'n Verswakkende rand bevoordeel ons

mededingendheid vir uitvoer. China sal

waarskynlik een van die eerste lande wees oor

dieC19-pandemiekomenonsmoetonstoerus

om in die mark mee te ding. Dit is 'n

voortdurende poging om ons plaaslike mark

bloot te stel aan die voordele van Wagyu-

beesvleis.

Spandeer tyd om die voordele van u

bestuursbestuursprogram te verstaan, raak

vertroud met Breedplan en die beskikbare

inligting, identifiseer die tekortkominge in u

rekordhouding en moenie "agterbly" in die

voordele wat ons kruisras-genetiese evaluasie

(EBV)-stelselvirdeelnemersinhounie.DieLRF

bied 'n reeks elektroniese aanbiedings aan oor

die toepassing en interpretasie van

Teelwaardes. Elektroniese vergaderings en die

verskillende platforms wat hierdie vorm van

kommunikasie huisves en aanbied, sal beslis 'n

permanente deel vorm van die manier waarop

onsasgemeenskapenvriendesaamwerk.

Die belangrikste is dat u uself en u

werksaamhedeteenCovid19beskerm.

Blyveilig

FransStapelberg

Voorsitter(WagyugenootskapvanSuidAfrika)

Ifyoukeepdoingthesamething,you’regoingtokeepgettingthesameresult

Itgoeswithoutsayingthatthelockdownandcurrenteconomicuncertaintyhasimplicationsforusall.

Uncertaintyandstressnotonlycreatetension,butitalsocloudsourvision.Theultimatequestionis

howdoesthisimpactusasfarmers?

Wehaveauniqueproductandevenmoreuniquemarket.Ouridentityasfarmersisnotdefinedby

economicconditions,butbyourpassion-andforWagyubreedersspecifically,enhancingthemeat-

eatingexperience.

Weknow,thatwhatwechoosetofocuson,thatwillgrow.Thus,fromaWSAMarketingperspective,

wehavebeentalkingtotheneedtofocusonthepositive,eveninthemidstofitall.Wewillfocuson

thebeautyinourindustry,andwillcoveracouplestoriesinour“WAGYUUNPLUGGED”sessions

shared on social media, be sure to view our session with Morgan Beef and Wagyu X which has

alreadybeenposted.TocontinuewiththethemetocelebrateSouthAfricanWagyu;youwillalso

noticemorewagyurecipesandcookingstylescirculatedonsocialmedia.Watchoutforthemand

sharethem–everyonejusthastoexperiencethewagyutastesensation!WethankSteveMaresch

from The Local Grill for this month’s Wagyu short-rib recipe and photos, Platinum Beef for beef

sponsorshipandFleishereifordelivery.ContactDejaifyouwanttogetinvolvedinfutureprojects.

Howdowelearnfromthecurrentsituationandgearourselvesforthedifferenttomorrow?

WhatmakesyouaFarmer?Surelytheclothesyouwear,whatyourproduce,andthelandyouhave

considered. Though, if you’re stripped from those – your passion and heart for what you do will

remain. In a scientific research study I conducted with global participants in untraditional work

settings (for example the “all-time-everywhere-office”, similar to what farming demands, and what

lockdownisforcingonus)Iconcludedthattobesuccessfulunderthesecircumstancesonerequires

auniqueskillset,ormindset.Thisistypicallycharacterizedby;

Ahighdegreeofflexibilityandadaptabilitytocopewithcontinuouschange,chaosandlackof

structure;

Self-disciplineandmotivationtobalanceconflictingdemandsanddeliverrequirementsunder

challengingcircumstances;

Emotionalstabilityandmaturitytopromotegeneralcopingandpsychologicalwellbeing;

Continuous lifelong learning to ensure remaining current and competitive in the constantly

changingworldofwork;and

Making optimal use of modern technology and building trustworthy-working relationships

throughvariouse-toolsandelectronicplatforms.

Forsome,post-lockdowntheywillreturntotheirofficeundisrupted,forothers,thiswillbecomethe

newnormal.Let’slearn,andensureweaswagyufarmersareeffectiveandcompetitiveirrespective

of what the future may bring. Being successful at farming, also means having courage and

determination.Beingafarmermeanswe’regoingtopushthroughandbestrongerattheendofthis.

FromtheWSAMarketingteam,we’reexcitedtobeassociatedwith“WAGYU”asabrand.Webelieve

inourproduct,andwebelieveSouthAfricashouldalsobeexcitedaboutourproduct.Weinviteall

breedersandinterestedpartieswhowanttocollaborateinwagyumarketingprojectstocontactus.

DejaNienaberBoardmemberforMarketing

WagyuunpluggedbyDeja.Clickonthelinksbelow

Wagyushort-ribRecipe,Deliciouslayeredmeatandfatwithsensational

marbellingisgreatasaslowroast.

Iusedcoarsesaltonlybuthaveincludedarub

recipeforyoutotry.

ThisisgreatpreparedinaWeberkettlebraaior

ovenatlowtemperatureandindirectcooking

method.

COOKINGTIP:Ifyourshortribhaslittlefat,roast

itcovered,anduserubratherthancoarsesalt.

RECIPE

Ingredients:

Approx.2-3kgbone-inWagyushort-rib

500gcoarsesalt

Method:

Pre-heatovento100°CORKettlebraaiindirectatnomorethan110°C

Placeshort-rib,bonesidedowninaroastingpan

Coverwithathicklayerofcoarsesaltonthetopfatsideandplaceinoven(rubcouldbeusedasan

alternative)

Setyourtimerfor4hoursbutkeepaneyeontheprogresseveryhour(idealinsidetemp90°C)

Themeatwillstarttopullofftheboneasitcooksandtenderisesnaturally

Knockoffthesaltandturnuptheovento200°CORFireupthecoals

Roastforafurther15minutesuntilthefathascaramelised

Letitrestbeforecarving(thebonesshouldeasilycomeoutwithatwistandpull)

“Optional”beefrubrecipe

1tspGarlicflakes

1tspEnglishmustardpowder

2tspSmokedpaprika

½tspgroundcumin

2tspCoarsesalt,preferMaldon

1tspGroundblackpepper

2tspBrownsugar.

VanafdieWagyukantoor

DieWagyuGenetieseevaluasiesalelke

maand die 15de van die maandgehardloop word. Stuur asb jou data

vroegtydigin.

Aangesienonsnouteelwaardeshet,kan

ons lede nou ook hulle teelwaardesaflaai en dit in hul

kuddebestuursprogramme intrek. Die

Teelwaarde extract gaan lê gewoonlik

onder die “Download file” tab op Internet

Solutions.Opdiegenootskapstelselmoet

die kuddebestuursprogram wat gebruik

wordegteraangeduiword.Kontakasbvir

Ivonne. Daar is egter net twee telers op

ons databasis wat tans met rekenaar

programme geregistreer is. Die res van

die telers gaan dus nie die

teelwaardesleerskrynie.

Die mees gebruikte funksie op

BREEDPLANisdieMatingpredictor.Dit

gee vir jou n voorspelling van die

prestasie van jou parings asook die

verwagte intelingskoëffisiënt. Vir n

volledigehandleidingvolghierdieskakelAanlynkursuse;Onskrytansmeeras50

menseopelkeaanlynkursus.Ondernlys

vankursusvirMei.Virnvolledigelysvolg

hierdieskakel.

Heffingslyste word binnekort uitgestuur.

Skakel asb met on kantoor indien daar

navrae is. Volhgens konstitusie

moettelersonsookinkennisstel indien

daarengiebedankingsis.

FromtheWagyuOffice.

•TheWagyuGeneticevaluationwillberunon

the 15th of every month. Please submit your

datainadvance.

• Since our producers now have breeding

values, members candownload their breedingvalues and incorporate them into their herdmanagement programs. The EBV extract

usually falls under your Download file tab on

Internet Solutions. However, on the Society

System, the Herd Management program that

you use must be indicated. Please contact

Ivonne. There are only two breeders on our

database currently registered with HerdManagement programs. The rest of the

breederswillnotgetEBVextracts.

• The most widely used feature used

inBREEDPLANistheMatingpredictor.Itgives

you a prediction of the performance of your

animals mating’s as well as the expectedinbreedingcoefficient.

For a complete booklet on Internet Solutions

clickhere.

• Online courses. A big success over the last

monthhasbeenouronlinecourses,attendedby

between 50-60 individuals. Click here for a

complete program of the online cources or see

belowthecoursesforMay.

• The office is currenty sending out the cowinventorylists. Please let us know timeously if

their are any changes/cancelations. This also

appliestoresignations.Theconsitutionisclear,

resignationsmustbedonebeforetheendofthe

financialyear.