wahid omer, horyzon media - solocal group uk event "how to drive online traffic to local...
Post on 19-Oct-2014
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HORYZON MEDIA
DRIVE TO STORE ACTIVATION
1Date • Titre de la présentation
AGENDA
2HORYZON MEDIA
DRIVE TO STORE ACTIVATION
1 Horyzon Media
2Horyzon Media
Worldwide
3 Drive to store
4 Case studies
5 Contact
A MULTI-DISCIPLINARY SALES HOUSE5 fields of digital expertise
3HORYZON MEDIA
DRIVE TO STORE ACTIVATION
1
A GLOBAL OFFER
to communicate all over the world
4HORYZON MEDIA
DRIVE TO STORE ACTIVATION
2Europe
250 million
unique visitors
Africa &
Middle East
30 million
unique visitors
Asia & Pacific
115 million
unique visitors
North America
120 million
unique visitors
Latin America
67 million
unique visitors
OUR TOP 6 MAJOR PARTNER SITES
5HORYZON MEDIA
DRIVE TO STORE ACTIVATION
2
100 million monthly UU
100 million downloaded
applications
2
275 million monthly UU
124 million active users
1
73 million monthly UU
573 million pages views
each month
3
15 million monthly UU
89 million monthly job
searches
4
20 million monthly UU
40 million shoppers each
month
5 6
17 million monthly UU
22 million songs on music
catalog
OUR TOP 4 MAJOR GLOBAL MEDIA
COMPANIES
6HORYZON MEDIA
DRIVE TO STORE ACTIVATION
2monthly
UU
worldwide
80millionlargest multimedia
company in Europe
1
leading multimedia
French actor
monthly
UU
worldwide
14million
3
leader in women &
lifestyle online content
2 monthly
UU
worldwide
356million
N°1 European
ecommerce network
monthly
UU
worldwide
18million
4
Sources: Comscore
Non exhaustive list
Non exhaustive list
Non exhaustive list
Non exhaustive list
7HORYZON MEDIA
DRIVE TO STORE ACTIVATION
A DIGITAL STRATEGY TO ADOPT TO:3
Increase your visibility in the
trading zone to touch the residents.
Profitable your online investments€ €
Broadcast retail trafficSHOP
Encourage internet users to realize their
purchases in your retail
YOUR SHOPSHOP A
8HORYZON MEDIA
DRIVE TO STORE ACTIVATION
E-CATALOG AVAILABILITIES &
STORE LOCATOR4
Argos dedicated page, to associate the
brand with an ecommerce leader 1
Call to action with store
locator options 3
Argos online catalog to
increase products visibility2
9HORYZON MEDIA
DRIVE TO STORE ACTIVATION
DYNAMIC DISPLAY OFFER ON
EBAY4
HP takeover1 On time On target targeting2
Contextual targeting 3
10HORYZON MEDIA
DRIVE TO STORE ACTIVATION
E-COUPONING ON EBAY4Unilver Surf
dedicated
page 1
HP takeover2
Printed
E-coupon3
Product
placement4
11HORYZON MEDIA
DRIVE TO STORE ACTIVATION
E-COUPONING ON EBAY4
Call to action on
affinity target1
Promotional
offer deploys
with targeting
solutions
2
12HORYZON MEDIA
DRIVE TO STORE ACTIVATION
POST-QUERY BASIS ON
THOMSONLOCAL4
Post query
targeting
associated
with
restaurant
key words
1
Broadcast of a
geo-located
MPU based
2
13HORYZON MEDIA
DRIVE TO STORE ACTIVATION
DYNAMIC DISPLAY BASIS4
Store locator and collection of contacts3
Identification of the internet user:
Geolocation of the IP address 1 2
Display of a customized banner in real
time
SHOP
Increased traffic in the store4
CONTACT5