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HORYZON MEDIA DRIVE TO STORE ACTIVATION

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Page 1: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

HORYZON MEDIA

DRIVE TO STORE ACTIVATION

1Date • Titre de la présentation

Page 2: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

AGENDA

2HORYZON MEDIA

DRIVE TO STORE ACTIVATION

1 Horyzon Media

2Horyzon Media

Worldwide

3 Drive to store

4 Case studies

5 Contact

Page 3: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

A MULTI-DISCIPLINARY SALES HOUSE5 fields of digital expertise

3HORYZON MEDIA

DRIVE TO STORE ACTIVATION

1

Page 4: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

A GLOBAL OFFER

to communicate all over the world

4HORYZON MEDIA

DRIVE TO STORE ACTIVATION

2Europe

250 million

unique visitors

Africa &

Middle East

30 million

unique visitors

Asia & Pacific

115 million

unique visitors

North America

120 million

unique visitors

Latin America

67 million

unique visitors

Page 5: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

OUR TOP 6 MAJOR PARTNER SITES

5HORYZON MEDIA

DRIVE TO STORE ACTIVATION

2

100 million monthly UU

100 million downloaded

applications

2

275 million monthly UU

124 million active users

1

73 million monthly UU

573 million pages views

each month

3

15 million monthly UU

89 million monthly job

searches

4

20 million monthly UU

40 million shoppers each

month

5 6

17 million monthly UU

22 million songs on music

catalog

Page 6: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

OUR TOP 4 MAJOR GLOBAL MEDIA

COMPANIES

6HORYZON MEDIA

DRIVE TO STORE ACTIVATION

2monthly

UU

worldwide

80millionlargest multimedia

company in Europe

1

leading multimedia

French actor

monthly

UU

worldwide

14million

3

leader in women &

lifestyle online content

2 monthly

UU

worldwide

356million

N°1 European

ecommerce network

monthly

UU

worldwide

18million

4

Sources: Comscore

Non exhaustive list

Non exhaustive list

Non exhaustive list

Non exhaustive list

Page 7: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

7HORYZON MEDIA

DRIVE TO STORE ACTIVATION

A DIGITAL STRATEGY TO ADOPT TO:3

Increase your visibility in the

trading zone to touch the residents.

Profitable your online investments€ €

Broadcast retail trafficSHOP

Encourage internet users to realize their

purchases in your retail

YOUR SHOPSHOP A

Page 8: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

8HORYZON MEDIA

DRIVE TO STORE ACTIVATION

E-CATALOG AVAILABILITIES &

STORE LOCATOR4

Argos dedicated page, to associate the

brand with an ecommerce leader 1

Call to action with store

locator options 3

Argos online catalog to

increase products visibility2

Page 9: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

9HORYZON MEDIA

DRIVE TO STORE ACTIVATION

DYNAMIC DISPLAY OFFER ON

EBAY4

HP takeover1 On time On target targeting2

Contextual targeting 3

Page 10: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

10HORYZON MEDIA

DRIVE TO STORE ACTIVATION

E-COUPONING ON EBAY4Unilver Surf

dedicated

page 1

HP takeover2

Printed

E-coupon3

Product

placement4

Page 11: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

11HORYZON MEDIA

DRIVE TO STORE ACTIVATION

E-COUPONING ON EBAY4

Call to action on

affinity target1

Promotional

offer deploys

with targeting

solutions

2

Page 12: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

12HORYZON MEDIA

DRIVE TO STORE ACTIVATION

POST-QUERY BASIS ON

THOMSONLOCAL4

Post query

targeting

associated

with

restaurant

key words

1

Broadcast of a

geo-located

MPU based

2

Page 13: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

13HORYZON MEDIA

DRIVE TO STORE ACTIVATION

DYNAMIC DISPLAY BASIS4

Store locator and collection of contacts3

Identification of the internet user:

Geolocation of the IP address 1 2

Display of a customized banner in real

time

SHOP

Increased traffic in the store4

Page 14: Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

CONTACT5