7/15/2019 Wakefern/ShopRite Supermarkets profile

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RDD Associates LLC Perishables Expertly Merchandised

Collaborative Partnerships

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Business Solutions Leadership - Breakthrough Results

Wakefern Food Corp: 6 Grocery Retailer in USA , $16.3 B retail sales, 400+ Stores

•Largest retailer-owned co-op

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50 members; 3

RD

largest U.S. grocery wholesaler; stores in 7 states

• Joe Colalillo Chairman, Chairman & CEO ; Joe Sheridan, Pres & COO; Chris Lane, EVP; Jim Dorey, Pres Price Rite;

Paul Patten, Group VP Center Store; Terry Murphy, Group VP Perishables

• FY’17 retail sales +1.5% vs 2016; $12.8 B wholesale revenues; adding 8 new stores in 2018

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Core business segments

: Wakefern planning/supply/merchandising & member services for 280 supermarkets

SRS Division operating 34 corporately owned ShopRite Supermarkets ($1.5 B)

Price Rite Division operating 64 extreme-value stores ($1.2 B); new REBRANDING & RETAIL-READY PCK INITIATIVE

Wholesale Division supplies independent chains (Gristede’s, Morton Williams, Kings, export), Jet.com & institutional

• ShopRite stores are among highest grossing supermarkets in the USA

1

Dominant chain in NJ – supermarket market share over 50%!

Vertical supply & logistics model; strategic cross-dock partners include UNFI, PFG & Baldor

Member/staff merchandising committees evaluate vendor offers & select programs

ShopRite’s customer proposition remains, “Low Price Leader” with sharpest feature prices Over 9 million feature ad circulars distributed weekly; 8.5 M PricePlus loyalty shopper card holders

Continue to offer largest branded & private label SKU assortment in the marketplace

2018 Marketing Strategy

– ptimize physical assets… accelerate digital commerce… enhance customer experience…

integrated culinary & dietician excellence… solidify appeal to millennial shoppers… enhance private label brands… build

“purpose

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driven” culture across enterprise… leverage purchasing scale to reestablish

procurement leadership

Growth strategy fueled by PricePlus Insights (PPI) platform & shopper-targeted programs (digital coupons & Catalina)

“Spice & Spark” – initiative to broaden culinary & up-market product assortment

Signature promotional events and tools critically important: Can-Can, Dollar Days, LPGA, NYC Wine & Food Festival, Pick & Pay,Instant Bonus Bucks; Save on Next Order

Best-in-Class digital & e-com platforms; “ShopRite from Home” providing home delivery (40%) and “clink n’ collect” (60%) –

40 K orders/wk, $360M; ShopRiteDelivers.com offers home-delivery of non-perishables & select perishables - $10M

Corporate & membership focus on foodservice, prepared, grab n’ go and meal kit offerings

Enhanced private brand and product offerings, to include “Wholesome Pantry”(free-from) and ShopRite Trading Co. (culinary)

“SURGE” ISE coverage” program (ISE) facilitating store set-ups, remodels, cut-ins and category refreshes