A Walkable DowntownPedestrianization Strategy Overview

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Purpose

Establish/Maintain Pedestrian-oriented Downtown Environment

Increased community/civic interactionIncreased Customer/Client/Visitor (CCV) perceived safety/comfortIncreased CCV balance (students, families, professionals, seniors, tourists/visitors, etc.)Increased sales per square foot

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Principles

Meter Revenue ReinvestmentSmart metersIncrease Parking InventoryRetire bonds

Change ManagementPerformance pricingIncremental conversionsInformation/marketing

EnforcementPrivatizationExtended enforcement scheduleGoods movementPedestrian safety

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Principle 1 – Meter Revenue Reinvestment

Continue/Increase Programs to Return Meter Revenues to Downtown – Begin Immediately

Parking Management

Pedestrian Resources

Lighting/SafetyCleanliness

Streetscape

Bicycle Infrastructure

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DCB

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Principle 1 – Meter Revenue Reinvestment

ImplementationPolicy

Adopt 85% parking space occupancy goalDefine applications for which Fund 853 can be usedAdopt two-prong parking structure decision processAdopt “Park Once” strategyModify parking requirements policy

AbolishRoll back to $2000/space in-lieu fee

Establish residential neighborhood parking districts (with revenue reinvestment)

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Principle 1 – Meter Revenue Reinvestment

Reinvestment programs and prioritiesModernize meters

BenefitsCCV convenience (card swipe, cell phone, etc.)Enable demand/performance pricing flexibilityReal-time demand data informs future decisionsReduce enforcement costs

ApproachBegin with surface lotsAll new parking spacesThen Sub-Area 1 (core)Remaining Zone A

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Principle 1 – Meter Revenue Reinvestment

Reinvestment programs and prioritiesAccelerate Parking Structure Bond Retirement

BenefitsFiscal responsibility (interest saved/earned)Fund 853 revenues freed up for other programsIncreased agility for planning future district capital improvements

ApproachDetermine expedited timeline for debt retirementPlan and execute bond calls

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Principle 1 – Meter Revenue Reinvestment

Increase Parking InventoryConvert curbside parallel to diagonal parking

Up to 100 new spacesPeripheral to downtown and campus

Site new public parking structureConsistent with Downtown Vision and General PlansMixed use to minimize impact on pedestrians

Convert private parking to better land uses based on Downtown Vision Plan and General Plan

Rip up the asphaltPedestrian refuges

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Principle 2 – Change Management

Incremental ConversionBenefits

Faster workforce adoption Easier CCV adoptionUsers see benefits at each stage

ApproachKey changes to prior dependency completionProof of concept criteria for phase exit gatesEnforcement grace periods

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Principle 2 – Change Management

Demand/Performance PricingBenefits

Attained 85% occupancy goalIncreased curbside parking turnoverImproved CCV convenience while managing employee parking behaviorIncreased revenues

ApproachAbolish time limitsIncremental pricingEscalating ratesPeriodic data analysis to optimize outcomes

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Principle 2 – Change Management

Information/Marketing Improve parking information

WebEditorialPrint and broadcast advertising

Improve signageWay-findingDirectionalAvailability status

Workforce Education Program

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Principle 3 – Enforcement

PrivatizationIncreased turnover and availabilityIncreased meter and citation revenues

Extended enforcement Weekend enforcement – similar-sized cities’ best practiceEvening enforcement – smart meters manage rate flexibility

Goods movementEstablished loading zonesEnforce double-parking regulationsLimit delivery time windows

Pedestrian SafetyBicycle/SkateboardLoitering trespassingLeash/dog litter

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enImplementation Timeline