walkey's social media for journalists training may 2013
TRANSCRIPT
FOR JOURNALISTS An introduction
Nielsen’s State of the Media 2012 report found: o Internet use doubled in past 10 years o Top Australian web brands are Google,
Facebook, NineMSN/MSN, YouTube, Microsoft, Yahoo7, Wikipedia, Apple, eBay, Blogger
• Surfing online takes up 16.1 hours of the average Australian’s week; TV = 12.9 hours (Nielsen)
• Most common online activities for Australians in 2011 were reading news (59 per cent), social-networking (52 per cent) and watching videos (45 per cent) (ACMA)
• http://www.walkleys.com/social-media-training-resources-brisbane-11may13
• Why use social media? • How to use social media? • Twitter • Facebook • Flickr and Instagram • Storify • Tools to help you stay organised.
• Content o Case studies, story leads, sources, pictures, videos, new angles,
user-generated content.
• Marketing o Pushing your content out to new audiences; traffic generation.
• Collaboration o co-creating stronger and more relevant content with your
audience. Call-outs. Feel the mood. o Readers are engaged; like to connect.
• Facebook: 955 million users; more than 42 million pages and 9 million apps
• Youtube: 4 billion views per day • Google+: 250 million registered users • Skype: 250 million monthly connected users • LinkedIn: 175 million users • Twitter: 140 million users • Instagram: 80 million registered users, 4 billion photos • Flickr: 75 million users • Pinterest: 20 million users
* Source: http://expandedramblings.com
• 84% of people access the internet every day
• 62% of internet users are on a social networking site (usually Facebook, Twitter or LinkedIn)
• 97% of SM users are on Facebook
• 22.65% is the average number of times per week social network users access Twitter
• 79% of large business is on social media
• Be conversational • Don’t overwhelm your readers – try to keep
updates to under 10 a day • Not EVERY story should be sent out on social
media • Don’t just link to stories:
o Ask for help o Respond to questions o Create a community
• Ask for something o What is Melbourne’s top tourist attraction? o Premier is opening new childcare centre today…
What should we ask him?
• Make sure you respond o Thanks, don’t forget to visit (website) to see our
coverage.
• Use Twitter to establish a relationship with your audience.
• You want them to feel they have a personal relationship with you and that you are accessible.
Clay Lucas – The Age Workplace Editor
• If you don’t have a Twitter account already – sign up for one now.
• Find three people you are interested in following – following other journalists and looking at who they are following is a good place to start.
• Explore hashtags – what are some conversations that are going on that are in an area of interest to you.
• Write an engaging plug for a story you have written in 140 characters or less. Remember to use hash tags where relevant.
• Search for a photo that you could use in a story
Finding people • Listorious Finding stories • Twazzup - real-time news platform. • Picfog.com – is a real-time image search powered by twitter and
twitpic. Find images as they are posted on Twitter. • Twitpic - find pics • TweetTabs - Real-time trends and search • TrendsMap - Real-time mapping of Twitter trends across the world Other Twitter tools • Tagdef - definitions of hashtags • bit.ly - URL shortener • HootSuite - social media manager • Tweetdeck - social media manager
• Guardian.co.uk Facebook animation
• Using Facebook for one off events o BBC Derby Ashourne Shrovetide Football
• Creating a page to grow an audience o Ari Shapiro
• Storytelling
• Storytelling
• Keep up to date o https://www.facebook.com/journalists
• Don’t automatically send Twitter updates to Facebook
• Understand how links are presented
AUTUMN LEAVES EXAMPLE
Breaking News
• Leader magpie map • Crowdmap
Images
• Copyright-free images • Creative commons
• You must search for Creative Commons images • Apply the licence • Can search commercial-use as well • Abstract as well as literal
• Photosharing that works on a hashtag system similar to Twitter.
• Search instagram: http://statigr.am/ • Must ask owner if can use
CNN website
What’s wrong with this image?
Or this one?
http://twitter.com/iMuglerGaga/status/263037593095110657/photo/1
• Used widely in Newspapers and on TV.
• http://www.youtube.com/watch?v=gc29EYhA9BI&feature=player_embedded
• In a little while thoug
In a little while thoug
• Too good to be true? It is. • Journalism.co.uk – how to verify content from social
media • Not your job to speculate/spread rumours – it’s still
your job to get it right. • Google search by image • Ask for a phone number – call the person • Ask for the other images in the sequence • Use as a starting point not an ending point.
• Enables users to tell stories by pulling together content from social media.
• Uses a variety of platforms – Twitter, Facebook, Google etc.
• Uses HTML embed code, reacts to changes as they happen.
• Final Tweets from #TheaterShooting Victim • Behind the scenes at NY Fashion Week
Exercise • Create a Storify on a news item or topic that interests you.
• Social bookmarking o Delicious
• RSS o Personal wire service o Example: Feedly
• Exercise o Set up Delicious and Feedly
• Mashable • Liz Heron Facebook/Twitter • Pete Cashmore Facebook/Twitter • Facebook for Journalists
• Online communities mimic offline ones • Calls to action must be simple • Instructions must be clear and detailed • People want their contributions listened to • People want a wider impact