Wall Rx Global Market Expansion

Wall Rx Global Market Expansion

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2/19/2017Darrell Malone - Foundations of Marketing - Spring 2017

Darrell Malone - Foundations of Marketing - Spring 20171Darrell Malone - Foundations of Marketing - Spring 2017

To Market Wall Rx to our Foreign Consumer Market we have chosen to use a Brand Licensing Approach.

22/19/2017

Brand licensing is one of the most widely used ways we can extend Wall Rx, largely because it allows us to achieve new product introductions without gearing up operationally for the task. Instead, we license the name to a manufacturer that takes on all the production and marketing efforts of Wall Rx.

When we license Wall Rx, we basically rent the legally protected brand identity to another business that will manufacture and sell products carrying Wall Rx name.32/19/2017

BENEFITS OF LICENSING

In a our licensing agreement, both parties will benefit. As the licensor we gain the benefit of the Wall Rx brand extension and revenue (via royalties) without any investment in product development, production, or marketing. The license agreement provides a no-cost form of brand value leverage.

The company the we chose as the licensee will gain the benefit of the Wall Rx brand name, which lends immediate awareness, distinction, and trust to the manufacturers product rollout. Without the need for any brand development investment, Wall Rx will able to achieve marketplace prominence and command a premium sales price thanks to the lease of the Wall Rx brand name.

42/19/2017

To Market Wall Rx to our Foreign Consumer we will follow a Product adaptation process. This will allow us to modifying Wall Rx so it is suitable for our many foreign customers or markets. An adaptation strategy is particularly important for Wall Rx because it ensures that Wall Rx meets local cultural and regulatory requirements.

Adaptation is also important for Wall Rx so we can introduce product to the Foreign market since our fund resources are minimal.

Our top four factors driving product adaptation for Wall Rx are Culture, Market Development, Competition and Laws.

52/19/2017

Below are 5 common challenges why we chose not to export Wall Rx as export option:

In Transit Possibility of damage, loss and theft issues

Border Control Unforeseen tariffs, compliance and local rules and regulation issues

Covering All Bases Disagreement issues, Customer refuses to pay, and interest rate issues

Navigating Unfamiliar Territory - cultural nuances, local preferences, and current trends of the destination country.

Staying in the Game Intellectual property issues, and copyright violations

62/19/2017

Below are Five reasons why we chose not to Franchise:

Lack of Strategy for International Growth

Insufficient Resources and Commitment to Support International Operations

Poor Partnering Decisions

Unrealistic Development Goals sub franchising too early

Failure to Understand the Legal Environment

72/19/2017

Below are Three reasons why we chose not to subcontract:

They will defer all decisions to us

They other party might break their contract

The other party misses their deadlines

82/19/2017

Below are 7 common challenges why we chose not to pursue joint ownership:

Title and Ownership Structure Issues

Usage rights issues

Contributions of Funds to purchase issues

Contribution of Services issues

Income and Expense Allocation issues

Accounting, Bill Payment and Management issues

Death of a Co-Owner

92/19/2017

Below are 8 common challenges why we chose not to pursue Direct Investment:

Hindrance to Domestic Investment

Risk from Political Changes

Negative Influence of Exchange Rates

High Cost

Economic Non-viability (very risky )

Expropriation - risk of government control of assets

Negative impact on the Countrys Investment Foreign exchange rates and Direct Investment may be banned

Modern-Day Economic Colonialism Third-world country colonialism history possible problems

102/19/2017

As Previously stated the Advantages of licensing Wall Rx include brand recognition, trademark protection and enhanced credibility. Licensing will also help our business to increase its market share through enhanced awareness. And it promotes our business position in the market. In addition as a added benefit Licensing also generates revenues for the government. Which we can promote to our customer that our product is made in America and will benefit Americana!

112/19/2017

11Darrell Malone - Foundations of Marketing - Spring 2017Darrell Malone - Foundations of Marketing - Spring 2017

Thank You

122/19/2017Darrell Malone - Foundations of Marketing - Spring 2017

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