ADVERTISING FOR THE AARMAN FILM:WALLACE AND GROMIT – THE CURSE

OF THE WERE RABBIT.

International posters.

Another smart way of advertising their film was to release a video game of the film.

The game was released prior to the film, the same as many games of feature films.

Releasing a game of your movie is a very smart business move. The recognition of the film itself will increase significantly if the sales of the video game are high.

If customers enjoy the video game of the film, then this may influence them to go and watch the film when it is released, especially if the game sticks to the story line of the film that it is based on.

Video Game

Toys.

Websites and pages.

The advertising team of Wallace and Gromit decided not to create a social media page for the film. Their target audience was for children of a younger age, who were more likely to not have a social media page than have one.

The advertising team created an actual website for the film. www.wallaceandgromit.com

On this website, the viewers are able to pick and choose the parts of the page that they go on. They have the option of choosing to play games, look at character profiles, watch videos and visit a shop in which they can buy toys and other tangible items such as video games, posters and lots more.