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PRESENTED BY MUSTAFA SHAH

INTRODUCTION

Acquired by Mac Fisheries in 1920 Acquired by Lever Brothers in 1922 together with Unilever. Introduced in Pakistan in 1995 Purchased all assets of its competitor POLKA.

Engro Foods Launched in March 2009 Sales Rs 10 million on volume of 76,000 liters Launched in 8cities and towns Target to go national by next year

OBJECTIVE To study of entering of Omore in the ice cream market. Respond of customers towards Omore Effects of Omore on Walls

47.5

52.5

37.5

62.5

15.0

35.0

50.0

10.0 17.5

30.0

42.5

2.5

17.5

40.0

40.0

12.5

37.5

50.0

10.0 22.5

37.5 30.0

15.0 77.5 7.5

PRICE

QUALITY

DESIGN AND PAKAGING

AVALIABILITY

VARIETY

TASTE

CONCLUSION Omore can get a large market share when it get national next year. People are responding positively towards Omore. Walls is having high market share then Omore. Omore has to improve taste and bring more varieties to increase its market share.

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