walt disney co.. history started in 1923 by two brothers – walt and roy disney started in 1923 by...
TRANSCRIPT
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Walt Disney Co.
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History
Started in 1923 by two brothers – Walt and Roy Disney
Originally called Disney Brothers
Changed to Walt Disney in 1926
Walt originally worked for an advertising firm
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Timeline
1932 – First Academy Award
1937 – Snow White and the Seven Dwarfs, Disney’s first full-length film, debuts
1955 – Opening of the first theme park in California
1983 – First international Disneyland opens in Tokyo
1984 - Disney Channel on cable
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Business Components
Media Networks
Parks and Resorts
Studio Entertainment
Consumer Products
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Creativity
Walt Disney had very limited economic resources
He was also burdened with debt
He came up with many creative ways to let the public know what he was doing
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Advertising Techniques
1.) Capitalize on current events
2.) Get employees behind product
3.) Embrace new technology
4.) Publicity is better than advertising
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The Walt Disney Company Today
Annual Revenue of approximately $35 billion
#2 media business (behind Time Warner)
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References
http://www.frugalmarketing.com/dtb/walt-disney.shtml
http://www.adbrands.net/us/disney_us.htm
http://animation.about.com/od/industryprofiles/p/waltdisney.htm