walt disney swot

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Walt Disney Company The Entertainment King

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Walt Disney SWOT Analysis

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Page 1: Walt disney SWOT

Walt Disney Company

The Entertainment King

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“It all started with a mouse…..” ---Walt Disney

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Disney, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments

Media Networks

Parks and Resorts

Consumer Products

Studio Entertainment

BUSINESS SEGMENTS

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Media Networks

Media Networks comprise a vast array of broadcast, cable, radio, publishing and Internet businesses.

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ABC Television Network

Disney Channel

ESPN

Radio Disney

Walt Disney Internet Group (WDIG)

Buena Vista

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DONALDS HOUSE BOAT – TOONS TOWN,DISNEY LAND

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MARK TWAIN RIVER BOAT – FRONTIER LAND,DISNEY LAND

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MARK TWAIN RIVER BOAT – FRONTIER LAND,DISNEY LANDCINDERELLA CASTLE– FANTASYLAND,MAGIC KINGDOM

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DISNEY CONSUMER PRODUCTS

APPARELS

FOOD,HEALTH AND BEAUTY

STATIONARY

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GAMES

PUBLISHING

TOYS

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3.) The Walt Disney Studios

The Walt Disney Studios distributes motion pictures under:

Walt Disney Pictures - which includes Walt Disney Animation Studios, Pixar Animation Studios DisneyToon Studios - Touchstone Pictures, Hollywood Pictures and Miramax Films.

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Walt Disney Studios Motion Pictures International serves as the studio's international distribution arm.

Walt Disney Studios Home Entertainment distributes Disney and other film titles to the rental and sell-through home entertainment markets worldwide.

Disney Music Group distributes original music and motion picture soundtracks under Walt Disney Records, Hollywood Records, and Lyric Street Records.

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The Walt Disney Company (India) Pvt. Ltd

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The Walt Disney Company (India) Pvt. Ltd

Subsidiary of Walt Disney Company.

Develops ,produces movies & videos for children.

Targeted at children aged 8-12 .

Launch: December 2004

Location: Mumbai, India.

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INDIA OPERATIONS• 2004 –Disney Channel & Toon Disney

• 2006- Hungama TV & investment in UTV.

• 2007- Disney's first local movie, Roadside Romeo.

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DreamWorks

Sony Pictures Entertainment

Warner Bros.

COMPETITORS

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Financials

2011http://corporate.disney.go.com/corporate/pdfs/Q411_PR_FINAL.pdf

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• 7% increase in income ($10.04 bn)• 7% increase in revenue ($ 40 bn)• 24 % increase in EPS ($ 2.52)

• 5% decrease in revenue from film production.

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Media Networks

• 11% increase in revenue ($18714 mn)• 17% increase in Operating income ($6146mn)

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Parks & Resorts

• 10% Revenue increase ($17,797mn)• 18% Operating income ($1553mn)

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Consumer Products

• 14% revenue increase ($3bn)• 21% operating income increase ($816mn)

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STRENGHTS

• Global Standardization

• Target Customer: Children

• Creative process

• Popular Brand Name

• Diversification

WEAKNESSES

• Excessive Research & Development

• Constant Up Gradation

• High Investment

• High Risk Factor

SWOT Analysis

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OPPORTUNITIES

• Merchandise

• Global Localization: Think global, Act Local

• Characters of national or regional appeal

• Cheaper alternatives to soft toys

• Disney Music Channel

• Disney School of Management/ Training Institute

THREATS

• Competitors: National, Regional & Global

• Employee Retention

• Highly Demanding in terms of Sales, Creativity and Innovation

• Brand Consistency

• Product Differentiation

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