walt disney swot

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Walt Disney SWOT Analysis


  • 1.Walt Disney Company The Entertainment King

2. It all started with a mouse.. ---Walt Disney 3. Disney, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments Media Networks Parks and Resorts Consumer Products Studio Entertainment BUSINESS SEGMENTS 4. Media Networks Media Networks comprise a vast array of broadcast, cable, radio, publishing and Internet businesses. 5. ABC Television Network Disney Channel ESPN Radio Disney Walt Disney Internet Group (WDIG) Buena Vista 6. DONALDS HOUSE BOAT TOONS TOWN,DISNEY LAND 7. MARK TWAIN RIVER BOAT FRONTIER LAND,DISNEY LAND 8. MARK TWAIN RIVER BOAT FRONTIER LAND,DISNEY LANDCINDERELLA CASTLE FANTASYLAND,MAGIC KINGDOM 9. DISNEY CONSUMER PRODUCTS APPARELS FOOD,HEALTH AND BEAUTY STATIONARY 10. GAMES PUBLISHING TOYS 11. 3.) The Walt Disney Studios The Walt Disney Studios distributes motion pictures under: Walt Disney Pictures - which includes Walt Disney Animation Studios, Pixar Animation Studios DisneyToon Studios - Touchstone Pictures, Hollywood Pictures and Miramax Films. 12. Walt Disney Studios Motion Pictures International serves as the studio's international distribution arm. Walt Disney Studios Home Entertainment distributes Disney and other film titles to the rental and sell-through home entertainment markets worldwide. Disney Music Group distributes original music and motion picture soundtracks under Walt Disney Records, Hollywood Records, and Lyric Street Records. 13. The Walt Disney Company (India) Pvt. Ltd 14. The Walt Disney Company (India) Pvt. Ltd Subsidiary of Walt Disney Company. Develops ,produces movies & videos for children. Targeted at children aged 8-12 . Launch: December 2004 Location: Mumbai, India. 15. INDIA OPERATIONS 2004 Disney Channel & Toon Disney 2006- Hungama TV & investment in UTV. 2007- Disney's first local movie, Roadside Romeo. 16. DreamWorks Sony Pictures Entertainment Warner Bros. COMPETITORS 17. Financials 2011 http://corporate.disney.go.com/corporate/pdfs/Q411_PR_F INAL.pdf 18. 7% increase in income ($10.04 bn) 7% increase in revenue ($ 40 bn) 24 % increase in EPS ($ 2.52) 5% decrease in revenue from film production. 19. Media Networks 11% increase in revenue ($18714 mn) 17% increase in Operating income ($6146mn) 20. Parks & Resorts 10% Revenue increase ($17,797mn) 18% Operating income ($1553mn) 21. Consumer Products 14% revenue increase ($3bn) 21% operating income increase ($816mn) 22. STRENGHTS Global Standardization Target Customer: Children Creative process Popular Brand Name Diversification WEAKNESSES Excessive Research & Development Constant Up Gradation High Investment High Risk Factor SWOT Analysis 23. OPPORTUNITIES Merchandise Global Localization: Think global, Act Local Characters of national or regional appeal Cheaper alternatives to soft toys Disney Music Channel Disney School of Management/ Training Institute THREATS Competitors: National, Regional & Global Employee Retention Highly Demanding in terms of Sales, Creativity and Innovation Brand Consistency Product Differentiation