Want More Customers?Learn How to Drum Up More

BusinessPresented by the

Percussion Marketing Council (PMC)

Session panelists –PMC co-executive and advisory board members:

• Karl Dustman – Executive Director of the PMC and President of Dustman & Associates

• Dr. Craig Woodson – Owner of Ethnomusic, Inc. and Director of Roots of Rhythm

• Bob Jespersen – National Call Center Director for KMCMusicorp a division of FMIC

• Moderator Brad Smith – Senior Sales & Marketing Manager of Hal Leonard Corp.

Free Drum Lessons Tent

• Available for consumer outreach events

• PMC provides tent and step-by step instructions

• Great for store events

Percussion in the Schools

• PMC provides talent and handout materials

• Dealer needs to coordinate with school

• PMC can be helpful in negotiating in-school events

School curriculum free to teachers

ROR offers in-depth teacher workshops with credit

Dealers can support these schools by offering ROR instruments

International Drum Month “Got Sticks”

promotion

• Specifically designed to drive traffic into stores

• PMC offers free pair of sticks and instructional material

• Must be validated by retailer

Session Summary

FREE

• How much do the materials and guidance cost from PMC?

• What happens in November?

• What are the three programs available all year long?

Thank you! Please visit

for more info.www.playdrums.com