WANT TO DO AWAY WITH HIGH UNSUBSCRIBE RATE? SUSTAIN YOUR EMAIL LIST THE SMART WAY!

Maintaining a relationship with your online followers through social networking channels is a tried-and-tested strategy. Aside from social media sites, where else do you tap into to reach out to your valued audience? If you want to take your relationship a step higher, you would work your way inside their inbox.

The great thing about email marketing is nurturing your relationship with your followers in a more personalized level. You don't just invade their "personal" space without their consent -- they gave you their permission by opting-in.

We understand you might be constantly tip-toeing your way through their inbox with the fear of annoying or scaring your subscribers away. So, how do you really do away with the terrifying "unsubscribe" metric? They chose to subscribe to your list in the first place, so why are they dropping off?

The quantity over quality debate is one vital thing to consider. You may think that when you are sending less often, you are wasting away the time and opportunity that might garner you a sale.

No, it definitely does not work that way. Sending lesser yet more relevant and customized emails is a sure way to avoid high unsubscribe rates. If your subscribers open their inbox first thing in the morning and they find 3 or more emails from your company, the more likely you are tempting them to push the unsubscribe button.

By focusing on the metrics and actually tracking their behavior towards your brand, you can trim down (or up) the frequency of your emails blasted onto their inbox.

Create specific lists or groups of a particular interest to segment your massive email list. To make your emails more valuable, align your campaigns to your individual subscriber's recent actions. Make the communication more like a one-on-one relationship.

Know what they are interested in and track the type of content they usually respond to. With the use of a proper software, you can gather useful information from your followers the moment they opt-in to your list. Instead of just asking straightforward for their name and email address, you can throw in some extra information that would make your email marketing more customer-focused, like "What's the main thing you wish to see when receiving our emails?"

Growing your email list is not just a one-night jaunt, it takes work and consistency. Don't give up. Because it may just be that one email you send, that makes someone say, Oh Yes, I forgot about you, but I meant to call! Now they will!

Till next time peeps!-

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