@antennasocial • antennasocial.ca

4 Pillarsof Sharable Content &

Storytelling Aug 30, 2016

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@antennasocial @antennasocial • antennasocial.ca

2 08_30_4Pillars.key - August 30, 2016

@antennasocial

Viral Content = Social posts that have been

organically shared far beyond your fan-base.

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@antennasocial Online Content Marketing

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@antennasocial Antenna’s 4 Pillars of Sharable Content

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@antennasocial

Provide amazing tips to make life easier. • Your audience is more likely to share

content that they think their friends will also find useful.

Be a thought leader for your niche. • Providing tips on a particular topic on

a consistent basis gives you credibility.

• Be both a curator and a trend-setter.

1) Be Helpful

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@antennasocial Infographics

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@antennasocial Coastal Connections Blog Post

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@antennasocial

Pull on heartstrings and tickle funny bones.

• This is why cute kittens and puppy dogs rule the Internet.

Try to elicit: • Positive feelings. • Emotional complexity. • Nostalgia. • Surprise.

2) Be Emotional

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@antennasocial Burin Pharmacy Giveaway

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@antennasocial Coastal Explorers Social Game

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@antennasocial Coastal Explorers Social Game

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@antennasocial

People just want to belong. • The Internet has given

people with unique interests a place to connect where location is not an obstacle.

• With language and visuals, make your audience feel like they belong to a special community or shared experience.

3) Create Belonging

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@antennasocial Skipper Otto’s CSF Blog Post

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@antennasocial RV Designs Niche Messaging

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@antennasocial

Bring a sense of wonder to someone’s day.

• People love to share stories that are bizarre, quirky, unbelievable, or even shocking.

4) Be Awe Inspiring

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@antennasocial Food & Adventure Dorks Blizzard Video

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@antennasocial Video Link: fooddorks.com/the-big-blizzard-of-2013-newfoundland

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@antennasocial Video Link: coastalconnections.ca

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@antennasocial

1. Be Helpful 2. Be Emotional 3. Create a Sense of

Community 4. Be Awe Inspiring Let’s look at big viral examples…

Antenna’s 4 Pillars of Sharable Content

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@antennasocial #IceBucketChallenge

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@antennasocial #LikeAGirl Video: always.com

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@antennasocial

What’s Next? Watch for an email from me!

I’ll send you: • Tips from this webinar • A link to the archive • Upcoming webinar schedule • Special offers for Antenna’s services • Pre-registration for online course coming this fall

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