warby parker

27
Amit Ruchi Universal Business School

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Post on 13-Nov-2014

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DESCRIPTION

A collaboration between four close friends, Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today. Prescription eyewear simply should not cost $300+. The industry is controlled by a few large companies that have kept prices artificially high, reaping huge profits from consumers who have no other options. By circumventing traditional channels and engaging with customers directly through our website, Warby Parker is able to provide higher-quality, better-looking prescription eyewear at a fraction of the price.

TRANSCRIPT

Page 1: Warby Parker

Amit RuchiUniversal Business School

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Neil Blumenthal

Andrew Hunt

Jeffrey Raider

David Gilboa

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Warby Parker

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Customer Segment

Businessmen

High Designated Officers

Cream of the Society

Foreign Tourists

Relationship

Personal Assistance

Partner during happy and sad times

Channels

WebsitePhysicalRestaurantDigital Media

Revenue Streams

Usage FeeMembership FeeBrand Ads

Cost Structure

LogisticSalariesWeb MaintenanceInsuranceAdvertisement

Value

Newness

Customization

Quality

Key ActivitiesQuality food and service

Maintaining good relations

Key ResourcesSkilled sales forceL&B (Asset)Finance

Key Partners

Caterers

Event Planners

Office Assistants

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Youngsters

People with weak eye sight

Computers and other device users

Hospitals

Health care centers

Online shopaholics

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Price, Quality, Service

Good and sensitive company

Corporate social Responsibility

Customer Support

Gift Cards

Home and Virtual try on’s….

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Time and Money Value

Empowerment

Problem solvers

Fashion

Society Orientation(Buy a pair, Give a pair)

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Courier Services Agents

Sales Agents

Online portal

Retailers

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Cost Structure

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Suppliers, Makers and Fitters

Employees

Web Developers

Loan Installment

Rent

Office Maintenance cost

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Sales

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Procuring Raw Material

Maintaining Relationship

Making online buying hassle free

Providing low price and quality glasses and monocles

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Suppliers

Factory

Retailers

Bank

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License

Server/I.T infra/Web Space

New York office

Employeesa)Designersb) Sales Agentsc) Courier and Mail

agentd)Others