warm glow giving
TRANSCRIPT
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warm-GLOW giving, ENCOURAGES IMPURE ALTRUISM AND HOW cyber-activism
By Colleen Yau
“cyber-activism”
Is the use of digital
social causes.
Communication technologies,
Such as social media,
Eg. ALS Ice Bucket Challenge, #bringbackourgirls
To support and advance
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On Social media makes it easy
Social
Social issues, without taking
issues. We do not have to leave
effort, or make any real action.
However, cyber-activism
To ”appear” engaged in social
our computers, put much (12)
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Cone communications found that among 1200 Americans, 70%
social issues and how to create positive social change offline, Say they use digital media to learn ABOUT
But only 25% followed through in
real life. (10)
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Why is there
No action
In real life
cyber activism on social media,
such as “liking” and “sharing” social causes and donations, is often motivated by self-interest, known As warm-glow giving, ”
“
Eg. boosting self esteem.
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“SOcial media has made us
Oxford University Internet Institute
think more about ourselves.”
- Dr. Bernie Hogan,
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our self esteem is based on
public contingencies , Such as others’ approval Andoutdoing competition.
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We”like” and
“share” social Issues on
As a Way of Social media
presenting A good side
Of ourselves for Others to see And approve.
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“social sharing of information is Sharing Information. It’s about the sharer
letting everyone know that they are knowledgeable or right-thinking or caring.”
often not actually about
– Katherine Connell
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Marco Castillo et al Found that individuals who make a donation To charity are more likely to share
This event through a general Facebook wall post, rather than direct message, And larger donations increase the willingness to share this event on Facebook by 4%.
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We”like” and
“share” social Issues on
As a form of Social media
Social To look better
than Others, and Outdo
Competition.
comparison
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“Humans are naturally competitive.” - Christine Erickson
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Croson and Sheng Found that donors who were told that another member had donated $300, would give
29% more than those donors who who were not given this information. (3)
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However, if our cyber-activism is is motivated by warm-glow giving
then cyber-activism can Encourage impure altruism.
And boosting self esteem,
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is the selfless concern Altruism is
for the welfare of others. - The American Heritage Dictionary of the English Language
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Pure
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But when we attribute our warm-glow giving and self-interested
cyber activism as pure altruism, we
Mistakenly view ourselves as altruistic.
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“I share, therefore I am.” - Sherry Turkle
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“I “share” and “Tweet” and “like” and “donate”
to social causes online, therefore I am altruistic.
Similarly,
I have contributed enough to the cause.
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University of British Columbia found that
likely to donate to that cause.
people who “liked” a cause on Facebook were less (7)
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we think we have displayed
online.
Pure altruism and done our part by simply being engaged
Why?
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“In their minds, they have already contributed to
the cause.” - Scott Gilmore
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DOMINATED SOCIAL MEDIA and conversation
Activists in Nigeria Tried to reignite the trend
However, there was littleinterest from International news outlets, and
IN THE SPRING, but was gone by the summer. In October,
and create a worldwide week of action.
social media.
#BRINGBACKOURGIRLS
Consequently,
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Do not participate In cyber-activism alone. Actively seek out real life involvement,
Or even organize your own event. Campaign with friends
therefore
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A click is not enough to have impact on the world. “ ” Let’s encourage true altruism that goes beyond social media.
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(1) Castillo, M., Petrie, R., & Wardell, C. (2014). Fundraising through online social networks: A field experiment on peer-to-peer solicitation. Journal of Public Economics, 114, 29-35.
(2) Connell, K. (2014, April 25). The shallow selfishness of social media sharing. The Federalist. Retrieved fromhttp://thefederalist.com/2014/04/25/the-shallow-selfishness-of-social-media-sharing/ (3) Croson, R. & Sheng, J. (2009). A field experiment in charitable contribution: The impact of social information on the voluntary provision of public goods. The Economic
Journal, 119(540), 1422-1439 (4) Erikson, C. (2013, Feb. 15). The social psychology of the selfie. Mashable. Retrieved from http://mashable.com/2013/02/15/social-media-and-the-selfie/ (5) Faw, L. (2012, Oct. 23). Are millennials lazy or avant-garde social activists? Forbes. Retrieved from
http://www.forbes.com/sites/larissafaw/2012/10/23/are-millennials-lazy-or-avant-garde-social-activists/ (6) Gershbein, J.D. (2014, Jan. 12). Altruism in social networking: Doing good deeds online. The Huffington Post. Retrieved from
http://www.huffingtonpost.com/jd-gershbein/altruism-in-social-networ_b_6249494.html (7) Gilmore, S. (2014, Nov. 11). The problem with #slacktivism. Maclean’s. Retrieved from http://www.macleans.ca/society/the-real-problem-with-slacktivism/ (8) Harper, F., Li, S., Chen, Y., & Konstan, J. (2007). Social comparisons to motivate contributions to an online community. Persuasive Technology, 4744, 148-159 (9) Harvey, D. (2014, Jun 12). Has social media made young people more selfish? BBC. Retrieved from
http://www.bbc.co.uk/newsbeat/article/27810059/has-social-media-made-young-people-more-selfish (10) Kielburger, C., & Kielburger, M. (2015, April 10). A click is not enough to have impact on world. Canoe News. Retrieved from
http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html (11) Ma, W. & Chan, A. (2014). Knowledge sharing and social media: Altruism, perceived online attachment motivation, and perceived online relationship commitment.
Computers in Human Behavior, 39, 51-58. (12) Stern, C. (2015, Mar. 31). In praise of clicktivism. The Huffington Post. Retrieved from
http://www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978314.html (13) Turkle, S. (2013, Dec. 15). The documented life. The New York Times. Retrieved from http://www.nytimes.com/2013/12/16/opinion/the-documented-life.html?_r=0 (14) Widdowson, N. (2014, May 20). Can social media increase altruism? Queensland University of Technology. Retrieved from
https://www.qut.edu.au/news/news?news-id=72817
WORKS CITED