Warner and Marketing

Bruno MarsBruno Mars is 29 years old and is a American singer, songwriter, record producer, voice actor, and choreographer. He signed to Atlantic, which is a Warner Music Group subsidiary, in 2009. Bruno mars has earned numerous awards for example he earned two grammy awards two brit awards and three MTV Europe Music awards. Bruno Mars has a quite young target audience as his music is very mainstream and upbeat. He also follows fashion which would appeal to a young target audience.

AdvertisingAdvertising is directly selling the artists single or album. This is Bruno Mars’s album cover. It appeals to a young target audience as it has lots of bright colours. Also this album cover has a very creative picture that could appeal to a slightly older audience for example 18-21 year olds. Also the label would pay for the album or single.

Publicity This is an example of how Warner Music Group and Atlantic have got Bruno Mars publicity. This is a advert of Bruno Mars appearing at the super bowl which is the biggest sporting event in America. This is great publicity for Bruno Mars as millions of people watch the super bowl and will see him performing live. This will raise awareness about Bruno Mars and encourage people to buy his new album or single.

PromotionThe definition of promotion is partnerships and sponsorships between an artist and another company. This is an example of promotion as Bruno Mars is working with Pepsi to expand both companies target audience. Promotion benefits both the artist and the company as the artist gets paid for promote the company’s product and also get promotion and the company gets their target audience expanded and more promotion.