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Warner Supplement - ToyNews magazine

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Page 1: Warner Supplement_ToyNews_Licensing.biz

In association with

Page 2: Warner Supplement_ToyNews_Licensing.biz
Page 3: Warner Supplement_ToyNews_Licensing.biz

We’re incredibly excited to be

showcasing our ambitious plans for

the growth of the business, driven by

our investment in new content to

support our unrivalled portfolio of

brands. Last year we said we would

deliver, this year we’ve proved that

we really are offering an

unprecedented range of brand new

local and pan-European

opportunities supported by an

incredible slate of new movie and

television content.

From the Looney Tunes, who will be spreading their unique

colourful chaos in 3D animated shorts and in an all-new half hour

series ‘The Looney Tunes Show’ to the vast universe of DC Comics,

with the Green Lantern movie scheduled for release in Summer

2011 and a new Batman movie on the slate too; we’re entering

one of the most exciting periods in the history of our business.

The long-term growth of the Harry Potter franchise and its

future as an entertainment evergreen is a key priority for us

and we can’t wait for the upcoming release of the seventh film:

Harry Potter and the Deathly Hallows – Part 1.After the phenomenal success of Happy Feet, we have

Mumble and friends dancing back onto the big screen in

Happy Feet 2, plus new licensing opportunities like Thundercatswhich is set to roar back onto the small screen in a new

animated series and UEFA for which we are the exclusive

licensing agent for all competitions until 2013.

All this and I haven’t even touched upon Scooby-Doo,

Pucca, Tweety, our TV brands including Gossip Girl and VampireDiaries and our vast vintage catalogue which is home to some

of the greatest movie and animation brands of all time.

We’re very proud to play such an integral part in the

European licensing industry and we’re very grateful to all our

licensees and retail partners who support our brands. We look

forward to catching up with you all to discuss our

commitment to new content and the amazing opportunities

our studio has to offer.

3

Pilar Zulueta

Executive Vice President and General Manager

Warner Bros. Consumer Products EMEA

CONTENTS:Introduction - Pilar Zulueta ...........................................3

Green Lantern.....................................................................4

DC Comics............................................................................6

Thundercats ........................................................................7

Looney Tunes......................................................................8

Harry Potter ......................................................................10

Happy Feet........................................................................11

Scooby-Doo......................................................................12

Tom & Jerry .......................................................................13

UEFA ....................................................................................14

Pucca ...................................................................................15

WBCP Contacts ................................................................16

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Bruno Schwobthaler, Senior VicePresident Sales and BusinessDevelopment, WBCP EMEA

“With the success of Superman andBatman on the big screen it is timeto introduce some of our otherheroes to the European market. We

have a huge catalogue of untapped heroes in ourportfolio. The Green Lantern has always been part of theJustice League where we've had a licensing programme inEurope for the last 15 years. He is a top five character inthe US, having been around since the '40s - instantlyrecognised and loved.

We're taking a franchise approach to Green Lantern,which will see the brand live beyond a single movie and sitalongside iconic superheroes such as Superman and Batman.

The central appeal of the Green Lantern will be hisintergalactic action, mixed with the power of imagination,which makes anything possible. ”

Green Lantern and Batman are the two major DC Comics Super Heroes that

will dominate over the next couple of years. Both have new big-screen 3D

movies in development with Green Lantern releasing in June 2011 and

Batman planned for summer 2012.

Green Lantern will embody Warner Bros’ new cross-divisional working

methods with the studio working closely with the licensing division to

maximise the window of opportunity for the film and forthcoming TV series.

The film is being directed by Martin Campbell (Casino Royale and

Goldeneye) and stars Ryan Reynolds as test pilot Hal Jordan AKA The Green

Lantern. Blake Lively and Mark Strong also star.

The hero is part of the Green Lantern Corps - an elite group of superheroes

chosen by the Guardians of the Universe to protect the good and fight evil. Each

of the 3,600 Green Lanterns are given a Power Ring that gives them the power

to do and create anything within the limits of their imagination and will-power.

A full-length DC Universe Animated Original movie - Green Lantern: First

Flight - will be released on DVD in 2011/2012, with new content planned to

follow up the theatrical film release.

Page 6: Warner Supplement_ToyNews_Licensing.biz

Warner Bros. has an impressive slate of

superhero movies in development which are

going to set the big screen alight over the

next two years.

For Batman, the sequel to The Dark Knight

is currently in production and scheduled for

release in 2012. Season three of the animated

Batman:The Brave and the Bold

series is scheduled for broadcast in

the first quarter of next year, while

the Batman: The Brave and the Bold

Vol 3 DVD was released in

September 2010 alongside the new

video game from Warner Bros

Interactive Entertainment.

Meanwhile, Superman’s iconic

role as the Ultimate Protector is

being used in a licensing initiative

which embrace’s environmental

responsibility. The Superman Save

the Planet message embraces all genders

and demographic groups to help businesses

and consumers create and promote

ecologically sound products and services.

Alfredo Lopez, General Manager, WBCP Spain

”Batman continues to beunderpinned by Batman: Brave andthe Bold in the children’s business,supported by a Batman classicapproach for teens and adults that

uses our vast array of back catalogue imagery.Batman the brand hasn't reached its full potential yet

and this is something we are focusing on in all areas ofour business. The opportunities are endless with such aniconic super hero that appeals to boys of all ages.

Similarly, Superman still has more room for growth asa property. That's why we are really focusing on ourcomplete DC portfolio, creating an unparalleled array ofcontent from the big screen to consumer products.”

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Paul Bufton,

General Manager,

WBCP UK

“Thundercats has

been a cult pop-

culture phenomenon

for the past 25 years

and has had its paws sunk deeply not only

into television, but also toy lines, apparel

and comic books.

The new Thundercats is a 21st century

re-imagining of the series that will appeal

to viewers who have loved the characters

all their lives, as well as young newcomers

to the franchise.

The storylines remain true to the orginal

series - the forces of good and evil battle

each other in the quest for the fabled

Stones of Power. Lion-O and his champions

learn valuable lessons of loyalty, honour

and mortality in every episode.

Bandai has already signed as the global

master toy licensee, and having that early

commitment is a great sign for the property.”

The popular 1980’s cartoon classic is back,

with Bandai as global master toy for the

new-look animated series

The brand new series is currently in

production at Warner Bros Animation and

will air on Cartoon Network in 2011.

The recent DVD release of the original

series sold over 200,000 copies.

“The popular 1980’scartoon classic is back,with Bandai as globalmaster toy for the new-look animated series.”

Page 8: Warner Supplement_ToyNews_Licensing.biz

Warner Bros. has promised a banner year for its Looney Tunes

brand in 2011, with a number of new initiatives planned.

On top of a series of two and a half minute 3D shorts

featuring Road Runner and Wile E Coyote, a new 26 - episode

animated series of The Looney Tunes Show is due to air in the

first quarter of 2011. Moving away from the more traditional

seven-minute shorts, the half-hour animation will follow a

variety show format with a main story and then a number of

cartoons within a cartoon – such as the Merrie Melodies, a

series of music videos where characters such as Taz and

Marvin the Martian sing original songs.

The Looney Tunes Active programme continues to build,

promoting a more healthy lifestyle for children.

One billion branded products have been sold at retail in

three years across multiple categories. WBCP has forged global

partnerships with Nestle Waters, McDonald's and Intersport, as

well as sports associations including Lega Basket in Italy and

the Spanish, UK and France Basketball Federations.

The Looney Tunes Classic business continues to grow from

strength to strength in softlines with, to date, in excess of 10M

vintage garments sold in 5,500 outlets at fast fashion retail

across EMEA.

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Page 9: Warner Supplement_ToyNews_Licensing.biz

Tweety The only Warner Bros. Looney Tunes

character with its own licensing

programme, Tweety opens a new chapter

with the launch of The Little World of

Tweety. Aimed at girls aged four to eight

years old it will touch on themes such as nature,

friends, flowers, music, world cultures and pets.

It will be supported with new content including

a follow up to the Tweety song that was released in

2009 and, for retailers, video clips and web assets.

Anoush Kevorkian,

Executive Director of

WBCP France

“Looney Tunes is Warner

Bros. Consumer Products top

grossing brand ever and

EMEA is currently leading the

charge with over one billion units of Looney Tunes

products sold in less than three years! The beauty

of the brand is the depth of content that we have

to offer. Our food business is driven by Looney

Tunes Active through partnerships with the likes of

Nestle Waters, Ferrero, Pepsico, Ulker and French

grocer System U which carries Europe’s biggest

licensed food DTR. Our apparel business is lead by

our classic artwork which we supply on demand to

Europe’s biggest retailers including Asda,

Carrefour, Mercadona and Intersport. We’re now

incredibly excited to be accelerating our Looney

Tunes offering once again with new content in the

form of The Looney Tunes Show and brand new 3D

shorts. Perfectly complementing the vast array of

content that already exists, these new shows will

add an additional string to our bow, adding a new

dimension to the characters, increasing our

relevance to children whilst maintaining our

historical connection with parents who know and

love the Looney Tunes from their own childhood.”

9

“Warner Bros has promiseda banner year for its

Looney Tunes brand in2011, with a number of

new initiatives planned.”

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MAGICAL NUMBERS

1997- year first book published

400 million – number of books sold

$5.3bn – amount films have grossed at box office

110 million – number of DVDs sold

$7bn – value of consumer products sold

392,839 - LEGO Harry Potter Sales (UK to date)

The film series is nearing its conclusion, but the World of Harry

Potter will continue as an evergreen brand for Warner Bros.

A series of brand-building events are scheduled to maintain

the brand’s visibility between now and the end of 2012. This

includes the final two films in November 2010 and July 2011;

DVD release of those films in Q2 and Q4 2011; three video

games, including LEGO Harry Potter and a mobile phone game.

Live events include Harry Potter: The Exhibition, which is

touring ten cities over the next five years and the Wizarding

World of Harry Potter which opened this summer at Universal

Orlando resort in Florida.

Furthermore, to mark the tenth anniversary of the first film

Harry Potter and the Philosopher’s Stone, 2011 will see the

release of complete DVD collections and back catalogue

promotions.

This year, for the first time ever, the complete artwork

collection from all seven films is available for partners,

including more than 24 hours of film content, ideal for licensees

of collectable ranges.

The Harry Potter licensing line-up is now at its strongest, with

master-toy licensee Tomy joined by collectables specialist Noble,

Trefl, Rubies, Carta Mundi, Hasbro, Jumbo, Lego and Mattel.

Paul Bufton,

General Manager, WBCP UK

“The Magical World of Harry

Potter has just opened in Florida

and the reaction to the theme

park has been amazing. We

recently had the one millionth

rider on the main attraction - The Forbidden Journey -

and the park has only been open for six weeks.

There are always new consumers entering the world

of Harry Potter whether it be by the books, DVDs, video

games or consumer products. This self-regeneration

means that the franchise will continue to provide new

experience with the brand and open new opportunities

with partners.

The “world of” consumer products programme

breaks the Harry Potter business down into several key

themes; good versus evil, magical transportation,

magical creatures and magical places, depending on

consumer group or industry, different themes have less

or more relevance. The themes are the core of the

franchise and fans old and new can come into the

franchise and associate directly with them.”

THE FINAL THEATRICAL

INSTALMENTS:

Harry Potter and the

Deathly Hallows Part 1:

19th November 2010

Harry Potter and the

Deathly Hallows Part 2:

15th July 2011

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Tap-dancing penguin, Mumble

returns in winter 2011 in Happy

Feet 2. The original was Warner

Bros.’s second highest grossing

family film of all time, delivering

$390m at the box office, and

even won an Oscar for Best

Animated Picture.

The sequel will see the return of

Mumble, his true love Gloria, their

son Eric and the Adelies. New

characters will include Hank

Azaria as Sven, the flying penguin

and Brad Pitt and Matt Damon as

Will and Bill Krill, plus returning

voice talent from the first film –

Elijah Wood as Mumble and Robin

Williams as Lovelace and Ramon.

The DVD release is scheduled

for Q2 2012 and is set to build on

the success of the impressive two

million units sold to date for the

original film.

Salvador Viramontes, VP Sales, Marketing and

Retail WBCP – EMEA

“Happy Feet 2 sees the return of the much loved

Mumble, played by Elijah Wood, and Gloria, played by

Pink and his crazy cast of friends including the

Adelies led by Robin Williams.

We are gearing up to build on the platform of success that the first

movie generated and we are expecting big things from toys, stationery

products, apparel, accessories and publishing.

With Happy Feet 2 we can guarantee great music, incredible visual

effects, and of course, the happiest feet to ever hit the ice.”

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The evergreen monsters and mysteries cartooncontinues to perform at retail and new programmingin 2011 will add further impetus to the brand.

Scooby-Doo Mystery Incorporated will re-invigoratethe franchise with its launch at the end of Q1 2011. Itbrings Scooby, Shaggy and the rest of the gang back

for today’s more media-savvy generation.Before that, there is a full-length animated DVD

release in October 2010 – Scooby-Doo Camp Scareand Q4 will also see the launch in the UK of theMystery Mansion tour with cross-divisional PRand marketing support from Warner Bros.

A new live-action film releases on DVD inOctober 2011. Scooby-Doo: The Curse of theLake Monster is the sequel to Mystery Begins

which was the number one non-theatricaltitle on week of release in 2009. It will be

backed by a national TV and onlineadvertising campaign.

Scooby-Doo master toy licensee Character Options has seen internationalsales of its Scooby products grow 260 per cent year on year in 2010, thankslargely to its Scooby-Doo Goo collection. Working with the brand for morethan 11 years, it has become the firm’s most successful long-term productline. A major refresh of the brand will happen in 2011, backed by a newmarketing and promotional plan. Character Options is working with WarnerBros. in giving Scooby a fresh Gooey look for 2011 with many exciting newlines being previewed for spring/summer.

“Mystery Inc is

very close to the

original

franchise; in

fact it sees it

going back to

its roots, while

giving it a

modern twist at the same time. The

close relationships between the

characters really shine through.

Set in a haunted town known as

Crystal Cove, instead of in Coolsville,

this series marks the first time there

has ever been a romantic relationship

between Velma and Shaggy.”

TV: Scooby-Doo MysteryIncorporated - Q1 2011DVD: Scooby-Doo Camp Scare – October 2010

UK Nationwide MysteryMansion Tour – Q4 2010Live Action DVD: Scooby-DooCurse of the Lake Monster –October 2011Interactive: Scooby-Doo andthe Spooky Swamp – Q4 2011

Toys Success

Maurizio Distefano, General Manager, Italy &Agent Markets

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Peter Bichler

General Manager, WBCP

Germany

“Tom and Jerry has the unique

ability to be relevant and

current for both parents and

children. We are seeing

growing interest in Tom and Jerry on two clear levels

- one on the children’s side in crafting, stationery

products, food and promotions and the other with

adults exploring vintage applications in soft lines.

We are investing heavily in the development of

trend right sales materials to leverage the stay at

home mentalities and frugality that European

consumers are acting upon.”

WBCP has anew programmeof productdevelopment forthe Tom and Jerrybrand called Twicethe Mischief Twicethe Fun whichcontrasts thepersonalities of thecharacters. Newstyle guides willtouch upon contrastingthemes of chaos and laughter, big and small,naughty and smart, friends and foes.

The brands receive constant support with TVand DVD releases (24 to date), with morescheduled. A new feature-length animationfeaturing Tom and Jerry in a Sherlock Holmesmystery was released in Q3 2010.

Page 14: Warner Supplement_ToyNews_Licensing.biz

“Warner Bros.Consumer Products is

managing thelicensing programmes

for all nationalcompetitions until

2013 including UEFAEURO 2012™.”

Warner Bros. ConsumerProducts is managing thelicensing programmes for allUEFA national competitionsuntil 2013 including UEFAEURO 2012™.

UEFA and WBCP will worktogether on creativeprogramme developments,including mascot and artprogrammes. The twocompanies will also jointlyoversee the selection processto recruit new licensees andofficial retailers for allprogrammes and nationalcompetitions.

14

Stéphane Fillastre Director Retail &BusinessDevelopment, WBCP

“We’re absolutelydelighted to beextending our

relationship with UEFA to managelicensing programmes for all nationalcompetitions until 2013 including UEFAEURO 2012™. Sport is one of the purestforms of entertainment and as a leadingentertainment licensor we intend tobring football fans everywhere acollection of officially licensed productsthat is broad, creative, compelling andinnovative in all aspects. We lookforward to working with licensees andofficial retailers who share this vision.”

Page 15: Warner Supplement_ToyNews_Licensing.biz

Bruno Schwobthaler,

Senior Vice President

Sales and Business

Development, WBCP

EMEA

“We are very proud to

be the appointed licensing representative

for Pucca and to have the opportunity to

use our commercial know - how to

expand the presence of Pucca

into new markets, product

categories and retail

channels. It’s a truly

unique brand and a

perfect addition to

our expansive

portfolio of iconic

properties.”

Pucca is a fashionable and aspirational brand forgirls and women who are not afraid to pursue whatthey want and know how to get it.

Overall it is the story of a girl who loves a boy andmakes the first step - she chases him as opposed tothe other way round.

With her signature style and indomitabledetermination, the adventure of Pucca carries youaway on the exhilarating ride of her ultimate quest -to make the boy of her dreams, Garu, hers and to

actively chase him.Playing upon 10-year-old PUCCA’s love affair

with Garu, we have seen Valentine’s Daypromotions in Italy and France whereflowers and PUCCA press packs were sent tokey journalists. A comprehensiveprogramme of advertising, dedicatedtrade supplements, social networkingcampaigns, trade show and editorial

activity is being undertaken across Europe.

15

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WBCP EUROPE, MIDDLE EAST &

AFRICA (EMEA) LICENSING HEADQUARTERS

Warner Bros. Consumer Products

Warner House

98 Theobald’s Road

London WC1X 8WB

UK

Tel: +44 207 984 6100

Fax: +44 207 984 6101

WBCP EMEA LICENSING OFFICES

FRANCE & BENELUX

Warner Bros. Consumer Products

Immeuble Le France

115-123, ave Charles de Gaulle

92525 Neuilly sur Seine Cedex

France

Tel: +33 1 72 25 13 00

Fax: +33 1 72 25 13 76

GERMANY & AUSTRIA

Warner Bros. Consumer Products

Humboldstrasse 62

22083 Hamburg

Germany

Tel: +49 40 22650 0

Fax: +49 40 22650 419

ITALY & SWITZERLAND

Warner Bros. Consumer Products S.p.A

Via Ugo Foscolo, 1

20121 Milan

Italy

Tel: +39 02 721 28463

Fax: +39 02 721 28250

SPAIN & PORTUGAL

Warner Bros. Consumer Products S.A

Martínez Villergas, 52

28027 Madrid

Spain

Tel: +34 91 216 03 00

Fax: +34 91 216 06 12

UNITED KINGDOM & IRELAND

Warner Bros. Consumer Products

Warner House

98 Theobald’s Road

London WC1X 8WB

UK

Tel: +44 207 984 6100

Fax: +44 207 984 6171

WBCP EMEA LICENSING REPRESENTATIVE OFFICES

Egypt, Greece, Hungary, Israel, Poland, Romania, Russia, Scandinavia, South Africa, Turkey

For representative information, please contact WBCP EMEA Headquarters

WB SHIELD: ™ & © Warner Bros. Entertainment Inc.™ & © DC Comics. ™ & © Hanna-Barbera.

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