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VOL. 41 NO. 20 JANUARY 23, 2017Covers the Tech Center and the Immediate Area

WARREN, MICHIGAN

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General Motors revealed planson Jan. 17 about how the compa-ny will invest an additional $1 bil-lion in U.S. manufacturing opera-tions.These investments follow the

$2.9 billion announced in 2016and more than $21 billion GM hasinvested in its U.S. operationssince 2009, said GM spokes-woman Joanne Krell.

The new investments covermultiple new vehicle, advancedtechnology and component proj-ects. A combination of 1,500new and retained jobs are tiedto the new investments. Detailsof individual projects will be an-nounced throughout the year,Krell said.“These investment decisions

have been in the works for quite

a while,” Krell said. “You justdon’t decide to do something likethis in a short period of time.”GM will begin work on insourc-

ing axle production for its next-generation full-size pickup trucks– including work previously donein Mexico – to operations inMichigan, creating 450 U.S. jobs,Krell said.“As the U.S. manufacturing

base increases its competitive-ness, we are able to further in-crease our investment, resultingin more jobs for America and bet-ter results for our owners,” saidGM Chairman and CEO MaryBarra.“The U.S. is our home market

and we are committed to growththat is good for our employees,dealers, and suppliers and sup-

ports our continued effort todrive shareholder value.”The details of the plan will not

be released to the public at thistime, Krell said.“There is no timeline for when

we will share the details, but theywill be released to the public asthe plans come close to being

GM’s New $1 Billion Investment Brings 1,500 Jobs to U.S.

The nearly 1,700-pound Lego Batmobile drew large crowds at the NAIAS Chevrolet exhibit last week.

There’s an old saying – oftenthe difference between men andboys are the price of their toys.Well, GM has developed a toy

that will appeal to men and boys.Chevrolet, along with students

from Detroit’s Cody Rouge com-munity, A World in Motion andFIRST LEGO League, unveiled itslife-size LEGO Batmobile Jan. 14at the North American Interna-tional Auto Show, said GMspokeswoman Afaf Farah.Measuring 17 feet long and fea-

turing exclusive stud shooters,the LEGO Batmobile fromChevrolet was designed to strikefear in the heart of any villain,Farah said. The vehicle was in-spired by Batman’s Speedwagonfeatured in “The LEGO BatmanMovie,” which hits U.S. theatersFeb. 10.In this new animated LEGO ad-

venture, Batman, DC’s SuperHero “who famously prefers towork alone” must learn to coop-erate and connect with others tosave Gotham City from The Jok-er, Farah said.“To work on the LEGO Batmo-

bile with Warner Bros. is an ab-solute thrill for us at Chevy,” saidPaul Edwards, U.S. vice presidentof Chevrolet Marketing.“Many of the themes in ‘The

LEGO Batman Movie,’ like imagi-nation, family and community,align perfectly with our Chevybrand values and add to thevalue of the partnership.”And as part of the promotion,

GM has been flashing the Bat-Sig-nal onto the side of its headquar-ters in downtown Detroit atnight. People looking up can see

Chevrolet and Lego BuildBatmobile for Auto Show

CONTINUED ON PAGE 6

GM’s Batey, left, receives IHS Markit Loyalty Award from LaFeir.

IHS Markit has recognized Gen-eral Motors as the company withthe highest overall customer loy-alty for the second consecutiveyear.The news was delivered last

month at the Automotive NewsWorld Congress held in conjunc-tion with the North American In-ternational Auto Show, said GMspokesman Jim Cain.IHS Markit, a source of global

automotive industry information,analysis and insight, presents itsloyalty awards annually to com-panies and brands that demon-strate the ability to retain ownersover repeat buying cycles, Cainsaid. They are the only fact-based awards in the industry fo-cused on owner loyalty.Awards are based on con-

sumer transactions and informa-

tion obtained from state registra-tion and lease transaction infor-mation, Cain said.In addition to the recognition

of GM as the company with thebest “Overall Loyalty to Manufac-turer” during the 2016 modelyear, the Chevrolet Volt, GMCYukon Denali XL and Cadillacbrands were also honored:• Cadillac earned the “Most

Improved Super Loyalist” award.Super Loyalists are customerswho make three consecutivebrand purchases.• The Chevrolet Volt and GMC

Yukon Denali XL each receivedthe top award in their segmentfor loyalty.“Loyal customers are the foun-

dation of our brands and theyare the strongest advocates wehave to attract new customers,”

said Alan Batey, president of GMNorth America.“The recognition we are receiv-

ing from IHS Markit and the rapidmarket share growth we haveseen in the United States followyears of steady investment innew products and every aspectof the ownership experience, in-cluding new dealership facilities,advanced technology and cus-tomer service.””We are proud to recognize so

many loyalty leaders in the auto-motive industry,” said Joe LaFeir,senior vice president, automo-tive, for IHS Markit. “Our Auto-motive Loyalty Awards programhighlights the ongoing successesof automakers and brands thatcontinue to win back customers

GM, Cadillac, Volt, Yukon Tops in Loyalty

Mary Barra, center in leather jacket, with students and journalists at the Detroit Auto Show last week.

General Motors launched itssecond annual Discover YourDrive diversity journalism pro-gram Jan. 7-11, hosting 13 collegestudents and nine journalistsfrom across the country at De-troit’s North American Interna-tional Auto Show.Students from diverse back-

grounds participated in the pro-gram, which promotes diversityin automotive journalism andnews coverage, said GMspokesman Margarita Bauza.Discover Your Drive ended

Jan. 11 with an awards presenta-tion recognizing students fortheir work at NAIAS as well as

their social media presence dur-ing a scavenger hunt through De-troit, Bauza said.Students used the new, award-

winning all-electric ChevroletBolt EV, named 2017’s NAIAS Carof the Year, and OnStar technolo-gy to find their way around thecity. They posted about their ad-ventures on Twitter, tagging@GM_Diversity using the hash-tag #DiscoverYourDrive.“We were blown away by

the talent and creativity ofthese fearless students,” saidLeslie Gordon, senior manager,

Journalists Benefit FromGM’s ‘Discover Your Drive’

CONTINUED ON PAGE 6

CONTINUED ON PAGE 7

CONTINUED ON PAGE 3

mailto:[email protected]

Metro Detroit manufacturerscan benefit from a new grant pro-gram designed to reduce trainingcosts and increase the number ofapprentices in the Michigan Ad-vanced Technician Training pro-gram.

The Michigan Talent Invest-ment Agency (TIA) is hostinga webinar at 3 p.m. Thurs-day, Jan. 26, to explain how the

program benefits manufactur-ers.

“Michigan employers have theopportunity to invest in the nextgeneration of skilled techniciansby offering training designed tomeet their company’s uniqueneeds,” said TIA Director WandaM. Stokes.

“The cutting-edge MAT2 ap-prenticeship program has aproven track record of success,including providing a wide arrayof employer benefits such as in-creased productivity and knowl-edge transfer, a skilled talentpipeline and enhanced retention.”

The MAT2 Employer TrainingGrants are $5,000 per studentand are for employers who havestudents enrolled at a MAT2 col-lege, which in southeast Michi-gan are Oakland Community Col-lege and Henry Ford College. Em-ployers must also register their

student with the U.S. Departmentof Labor.

MAT2 is the state’s effort to ad-dress Michigan’s skills gaps inmanufacturing by partneringwith community colleges andlocal employers to offer freestudent apprenticeships.

MAT2 helps students avoiddebt by earning tuition-free asso-ciate degrees while simultane-ously getting paid to gain on-the-job experience in high-paying,high-demand, advanced manu-facturing careers.

Employers have said recruitingyoung people into the trades andtraining them in their company’sway of operating is a key value ofthe MAT2 program. There arenow 122 MAT2 students and 44companies across Michigan.

To make the MAT2 grant appli-cation process easier, businessservices staff with local Michigan

Works! agencies that partnerwith employers and will submitgrant applications to the TIA ontheir behalf. Applications forMAT2 Grants may be submittedthrough Sept. 30, 2017.

Eligible companies that teamwith their local Michigan Works!agency will need to submit acopy of their MAT2 EmployerTraining Plan, proof of tuitionpayment and a copy of theirfirm’s USDOL Certification Letter.The grant is a one-time award of$5,000 per student.

The goal is to enlist moremetro Detroit businesses into theprogram and recruit more stu-dents who recognize the impor-tance of apprenticeships as theway to transfer knowledge andskills from retiring workers tonew workers. To register for thewebinar and learn more [email protected].

TechCenterNews®

31201 Chicago Road SouthWarren, Michigan 48093

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Contact us:[email protected]

Deadline: Thursday 5:00 p.m.for the next edition of Monday

William Springer II, publisherLisa A. Torretta, operationsJim Stickford, newsTech Center News is a registeredtrademark of Springer Publishing Co.

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PAGE 2 JANUARY 23, 2017TECH CENTER NEWS - WARREN

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DETROIT (AP) – General Mo-tors will pay the federal govern-ment a $1 million civil penaltyfor violating accounting rules in-volving the company’s deadly ig-nition switch scandal.

The penalty, announced Jan.19 as a settlement with the U.S.Securities and Exchange Com-mission, is for failing to have ac-counting controls in place to de-termine the potential for a recalland estimate the possible loss.

GM said it consented to anSEC cease-and-desist order with-out admitting or denying anywrongdoing.

The order found that GM per-sonnel knew in the spring of2012 that the switches were asafety issue but failed to tell ac-countants until November of2013.

Because of that, for at least 18months, accountants didn’tproperly evaluate whether therewould be a recall or the potentiallosses from the scandal, theagency said.

“Internal accounting controlsat General Motors failed to con-sider relevant accounting guid-ance when it came to consider-ing disclosure of potential vehi-cle recalls,” Andrew Calamari, di-rector of the SEC’s New York re-gional office, said in a statement.

General Motors said in a state-ment that since the ignitionswitch problem, it has reorgan-ized vehicle engineering teamsfor greater accountability andset up a new vehicle safety or-ganization.

General MotorsFined by SECOver Ignitions

Detroit’s celebration as theepicenter of all things automo-tive, including the heart of theautomotive industry, was againdemonstrated Jan. 13 as nearly$5.2 million was raised for chil-dren’s charities at the 2017North American InternationalAuto Show’s (NAIAS) CharityPreview at Cobo Center.

As the largest annual single-night fundraiser in the world,Charity Preview has raised morethan $111 million for southeast-ern Michigan children’s charitiessince the Detroit Auto DealersAssociation (DADA) establishedthe gala 41 years ago.

In all, 12,881 people attendedthe black-tie Charity Preview,presented for the second con-secutive year by Axalta CoatingSystems.

Charity Preview follows on theheels of five days of total mobili-ty immersion at NAIAS, includingthe inaugural AutoMobili-D thatcontinues to generate social me-dia buzz and discussion amongautomotive, business and techindustry executives worldwide.

“The past five days at NAIAShave exemplified the transforma-tion that is reshaping the auto in-dustry as we know it,” said 2017NAIAS Chairman Sam Slaughter.

“Tonight’s Charity Previewcontinues with the theme oftransformation in that themonies raised in this one singlenight will help in some way totransform the lives of childrenand families in our local commu-nity.”

Proceeds from Charity Pre-view directly benefit a widerange of children’s charities.Funds raised will support servic-es for children of all ages frombirth to 18.

Black-Tie NAIASCharity Preview

Raises $5.2M

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®TechCenterNews®

JANUARY 23, 2017 PAGE 3COVERS THE TECH CENTER AND THE IMMEDIATE AREA

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Goodfellows HoldLocal Drive forCanned Food

Warren’s 10th Annual ColdRush Ice Festival was a success,and a great time was had by all.Thousands of people came out

to partake in a wide range of win-ter fun activities including iceskating, a petting zoo, putt-puttgolfing through the ice sculp-tures, music and more.“We had a great turnout,” said

Henry Bowman, director of War-ren Parks & Recreation. “It was agreat time- we had crowds allday, thousands of people came

out to the festival,” said Bow-man.The Cold Rush Ice Festival is

sponsored by local businessesand held annually at Warren CitySquare.

Cold Weather Celebrated at Festival

Ice sculptures were a feature at the Cold Rush Ice Festival in Warren.

the Bat-Signal morph into theChevrolet logo as they look atthe Renaissance Center’s middlebuilding.The LEGO Batmobile from

Chevrolet will also appear in thenext variation of Chevrolet’s“Real People, Not Actors” cam-paign, Farah said. In the newspot, real LEGO Minifigure fig-urines discuss what kind of per-son would drive the all-newLEGO Batmobile.To learn more about all the

options available on the LEGOBatmobile, visit Chevrolet.com.Here are some facts about the

LEGO Batmobile:• It’s 83 inches (6.92 feet)

high, 204 inches (17 feet) longand 111 inches (9.25 feet) wide.• Total weight is 1,695.5

pounds. Each tire is just over 100pounds.• The interior frame is made

from more than 86 feet of squaretube aluminum and weighs 282.5pounds.• Total number of LEGO

bricks used to build the Batmo-bile: 344,187.• Total LEGO kits: 17.• The LEGO Batmobile took

222 hours to design and 1,833hours to build.• The LEGO Batmobile was

designed and assembled in theLEGO Model Shop in Enfield,Conn., by LEGO Master Builders.

Chevy Toys WithLEGO BatmobileAt Auto Show

CONTINUED FROM PAGE 1

JANUARY 23, 2017TECH CENTER NEWS - WARREN

Safety, said Buick spokesmanStuart Fowle, is one of the topthree reasons people buy Buicks,and that’s good news for the2017 LaCrosse.

Buick’s new 2017 LaCrosseflagship sedan has earned thefederal government’s NationalHighway Traffic Safety Adminis-tration’s (NHTSA) highest five-star Overall Vehicle Score forsafety rating, giving Buick aNHTSA five-star sweep across itsentire tested lineup of premiumvehicles for the third consecu-tive year, said GM spokesmanMichael Ofiara.

Buick was one of only twobrands in the industry to earn afive-star Overall Vehicle Score forsafety ratings on every modelwith its 2015 product line, andevery Buick vehicle tested sincehas been rated at this highestlevel, Ofiara said.

In 2016, four new or significant-ly enhanced Buick vehicles werelaunched in the U.S., and eachone earned NHTSA’s five-starOverall Vehicle Score for safetyratings – including the Cascada,which is the first convertible for2017 with a five-star Overall Vehi-cle Score, Ofiara said.

“We know safety is top-of-mindfor buyers when shopping fornew vehicles, and the recent rat-ings by NHTSA showcase ourbrand’s dedication to providingour customers with safe, reliabletransportation,” said DuncanAldred, vice president of GlobalBuick Sales, Service and Market-ing.

“We’ve launched four new ve-hicles in 2016 and we are ex-tremely proud to continue to of-fer a lineup of award-winning ve-hicles that have NHTSA five-starOverall Vehicle Score ratingsacross the board.”

On sale since August 2016, the2017 LaCrosse is longer, lowerand wider than the previous gen-eration, Aldred said.

The car’s safety, handling andefficiency benefit from its ad-vanced structure, thanks to theuse of stronger, lighter press-hardened and high-strengthsteels.

“LaCrosse is a perfect blend ofsophisticated technologies,advanced safety systems andauthentic craftsmanship andcontinues to be Buick’s flagshipsedan,” Aldred said.

And the Buick lineup offers ahost of innovative safety fea-tures, including the company’spatented Safety Alert Seat, whichprovides alerts to the driver us-ing haptic seat vibrations, Aldredsaid. The 2017 Enclave also of-fers the segment’s only front-cen-ter air bag, delivering enhancedprotection to front passengers inside collisions.

The new LaCrosse is the firstBuick vehicle hitting the market-place that offers GM’s FrontPedestrian Braking safety fea-ture.

This is a feature that helps toprovide peace of mind for thoseinside the car and enhanced safe-ty for those outside of the car,Ofiara said.

The Regal 5-Star Overall Vehi-cle Score applies to vehicleswithout optional rear seat-mounted side-impact airbagsand Envision 5-Star Overall Vehi-cle Score applies to vehicles withall-wheel drive, Ofiara said.

The federal government’s 5-Star Safety Ratings for automo-biles are part of the NationalHighway Traffic Safety Adminis-tration’s New Car AssessmentProgram (www.SaferCar.gov),Ofiara said.

Buick Safety CommitmentEarns Brand High Praise

JANUARY 23, 2017 PAGE 5TECH CENTER NEWS - WARREN


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put into action,” Krell said.GM’s announcement is part of

the company’s increased focuson overall efficiency over the lastfour years, Barra said. With astrategy to streamline and sim-plify its operations and grow itsbusiness, GM has created 25,000jobs in the U.S. − approximately19,000 engineering, IT and pro-fessional jobs and 6,000 hourlymanufacturing jobs – and addednearly $3 billion in annual wagesand benefits to the U.S. economyover that period.At the same time, GM reduced

more than 15,000 positions outsidethe U.S., bringing most of thosejobs to America, Barra said. Duringthat period, the company movedfrom 90 percent of its IT work be-ing outsourced to an insourcedU.S.-based model.“We will continue our commit-

ment to driving a more efficientbusiness,” said Barra, “as shownby our insourcing of more than6,000 IT jobs that were formerlyoutside the U.S., streamlining ourengineering operations from sev-en to three, with the core engi-neering center being in Warren,Michigan, and building on our mo-mentum at GM Financial and in ad-vanced technologies. Thesemoves, and others, are expected toresult in more than 5,000 new jobsin the U.S. over the next few years.”GM has also been facilitating

its supplier base to do the same,Bara said. The company hasbeen executing a strategy to cre-ate supplier parks adjacent to itsU.S. manufacturing sites (alreadyaccomplished at GM’s Fairfax As-sembly Plant in Kansas, SpringHill Assembly Plant in Ten-nessee, Fort Wayne AssemblyPlant in Indiana, and Lordstown

Assembly Plant in Ohio), and willcontinue to expand this effort,she said.Supplier parks locating near

assembly plants result in signifi-cant savings from reduced trans-portation costs, higher qualitycommunications and continuousimprovement activities as suppli-ers are located closer to the finalassembly location, Barra said.In addition, GM is confirming

that another supplier has com-mitted to make components forGM’s next-generation full-sizepickup trucks in Michigan, mov-ing 100 supplier jobs from Mexi-co to the U.S.

GM’s New $1B InvestmentBrings 1,500 Jobs to U.S.CONTINUED FROM PAGE 1

in this hyper-competitive envi-ronment. We commend thosethat are working to improvetheir efforts in this area.”GM was the fastest-growing

full-line automaker in 2016 basedon retail market share, whichwas up 0.5 percentage points toan estimated 16.8 percent, Cainsaid. Chevrolet continues to bethe U.S. automotive industry’sfastest-growing brand, he said,with retail market share up near-ly 1 point in the past two yearsto 11.1 percent.The Chevrolet Volt had its best

sales year ever in 2016, with de-liveries up 61 percent versus 2015.The GMC Yukon XL saw deliveriesincrease 18 percent in 2016, withmore than 60 percent of cus-tomers purchasing Denali models.Cadillac is also growing rapid-

ly around the world.

GM ConsumerLoyalty Reaches

New HeightsCONTINUED FROM PAGE 1

JANUARY 23, 2017 PAGE 7TECH CENTER NEWS - WARREN

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GM Diversity Communications.“Many of them had not been

exposed to automotive journal-ism, had never been to Detroit orseen snow. But they brought withthem the right amount of curiosi-ty required to cover an event asmassive and complex as theNorth American InternationalAuto Show and they did so withgrit and class.”

One student demonstratedthat drive by chasing a face-to-face interview with GM Chairmanand CEO Mary Barra on the autoshow floor, Bauza said.

Another coaxed GM NorthAmerica President Alan Batey in-to a video that won the pro-gram’s top prize: an all-expense-paid trip to a national journalismconference.

Students Rushawn Walters andNia Muhammad, both of HowardUniversity, and Sarah Rahal, ofWayne State University, won theprize with “Jammin’ with GM,” avideo story told through carpoolkaraoke, focusing on the newChevrolet Cruze and technolo-gies such as Apple Car Play, An-droid Auto, Teen Driver, RearSeat Reminder and the car’s fueleconomy.

“As an aspiring student jour-nalist from Detroit, getting theopportunity to learn more aboutwhat’s in my backyard was apriceless gift,” said Rahal.

“This program gave me a net-work of people that are profi-cient in the industry and theknowledge to use it in the field.Discover Your Drive allowed meto believe that automotive newsis a possibility for my future.”

The students took part in ajournalism workshop led by RaySuarez, former host of NPR’s Talk

of the Nation, Bauza said. Theyalso heard a panel on the state ofdiversity in newsrooms.

The panel, moderated byaward-winning journalist Ed Gor-don, featured fashion criticMichael Quintanilla, formerly ofthe Los Angeles Times and SanAntonio Express News; politicaljournalist Patricia Guadalupe, acontributing writer to NBC Lati-no; Walter Middlebrook, DetroitNews assistant managing editor;and Salvador Rodriguez, Inc.magazine’s tech reporter.

Students attended news con-ferences and vehicle reveals, ex-plored the auto show floor andinterviewed auto experts. Theprofessional journalists men-tored the students and helpedthem produce news stories andpresentations. The program end-ed with an awards ceremony atthe GM Heritage Center in Ster-ling Heights.

“As a diversity and businessreporter, it’s really great to seeGM put its money and weight be-hind discovering and helpingyoung journalists of diversebackgrounds get started withtheir careers,” said Inc.’s Ro-driguez, also a mentor.

Quintanilla, a returning mentorwhose team won last year, saysnews groups need to take note.

“This is the most original expe-rience for college students thatencourages them to consider au-tomotive journalism while alsopromoting diversity in news-rooms,” he said.

“By diverse, I mean not only di-versity in one’s ethnicity but alsoin ideas and a promise fromeveryone involved to protectand uphold journalism’s exis-tence and the profession’s com-mitment to tell accurate and hon-est stories.”

Student Journalist ReceiveSupport from GM ProgramCONTINUED FROM PAGE 1


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