was it good for you too honey - ux getting it wrong
DESCRIPTION
Presentation given to the Perth Silverlight Design and Developer Network (SDDN), focusing on the aspects of the application anf web design that we often forget and need reminding about.TRANSCRIPT
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Was it Good for You Too Honey - UX Getting it Wrong
Gary Barber
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Was it Good for You too Honey - UX Getting it Wrong
• I Make Web Sites Usable.
• Perform Information Architecture magic.
• Do that Usability and Accessibility stuff.
• Go out and improve site’s UX.
About Me
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Things always fail, despite best intentions
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Was it Good for You too Honey - UX Getting it Wrong
Simon and Maria - an average couple
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Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them
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Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them
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Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them
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Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different
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Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different
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Was it Good for You too Honey - UX Getting it Wrong
Back to Simon and Maria
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Was it Good for You too Honey - UX Getting it Wrong
They use Multi-Functional Tools
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Was it Good for You too Honey - UX Getting it Wrong
Still they use Uni Functional Tools.
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Was it Good for You too Honey - UX Getting it Wrong
Slices well …
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Was it Good for You too Honey - UX Getting it Wrong
Good for Bears Too!
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Was it Good for You too Honey - UX Getting it Wrong
Leatherman vs a Bear…
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Was it Good for You too Honey - UX Getting it Wrong
Not Much Good on Locks….
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Was it Good for You too Honey - UX Getting it Wrong
Good on Locks…
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Was it Good for You too Honey - UX Getting it Wrong
Good on Locks…
And for “Shopping”
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Was it Good for You too Honey - UX Getting it Wrong
A Single Function Tool does the job well
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Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different
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Was it Good for You too Honey - UX Getting it Wrong
KIS
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Was it Good for You too Honey - UX Getting it Wrong
No More Coffee Making Word Processors
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Was it Good for You too Honey - UX Getting it Wrong
What is the Core Functionality
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Was it Good for You too Honey - UX Getting it Wrong
What is the Focus of the Application or Site
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Was it Good for You too Honey - UX Getting it Wrong
No Love for Forms
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Was it Good for You too Honey - UX Getting it Wrong
We all HATE Forms in the real world
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Was it Good for You too Honey - UX Getting it Wrong
… and on the Web
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Was it Good for You too Honey - UX Getting it Wrong
Why?
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Was it Good for You too Honey - UX Getting it Wrong
A Form is naturally made of Sections
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Was it Good for You too Honey - UX Getting it Wrong
Best thing you can do is Segment it
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Was it Good for You too Honey - UX Getting it Wrong
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Was it Good for You too Honey - UX Getting it Wrong
How Many Segments on the Amazon Shopping Cart?
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Was it Good for You too Honey - UX Getting it Wrong
DOESNʼT MATTER
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Was it Good for You too Honey - UX Getting it Wrong
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Was it Good for You too Honey - UX Getting it Wrong
Killing for Candy
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Was it Good for You too Honey - UX Getting it Wrong
Use Candy or Not
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Was it Good for You too Honey - UX Getting it Wrong
Use Candy or Not
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Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded
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Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded
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Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded
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Was it Good for You too Honey - UX Getting it Wrong
Talk Nicely and Make Sense
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Was it Good for You too Honey - UX Getting it Wrong
Back to the Future
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Was it Good for You too Honey - UX Getting it Wrong
...Or Maybe Not
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Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
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Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
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Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
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Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
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Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
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Was it Good for You too Honey - UX Getting it Wrong
Yes It’s Confusing
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Was it Good for You too Honey - UX Getting it Wrong
AIDA
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Was it Good for You too Honey - UX Getting it Wrong
Attention
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Was it Good for You too Honey - UX Getting it Wrong
Interest
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Was it Good for You too Honey - UX Getting it Wrong
Desire
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Was it Good for You too Honey - UX Getting it Wrong
Action
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Was it Good for You too Honey - UX Getting it Wrong
Gutenberg Rule
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Was it Good for You too Honey - UX Getting it Wrong
Your Application Needs To Be a Good Experience
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Was it Good for You too Honey - UX Getting it Wrong
...or else you are just a Roadblock.
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Was it Good for You too Honey - UX Getting it Wrong
Streamline
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Was it Good for You too Honey - UX Getting it Wrong
Streamline
Segment
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Was it Good for You too Honey - UX Getting it Wrong
Streamline
Segment
Simplify
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Was it Good for You too Honey - UX Getting it Wrong
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Was it Good for You too Honey - UX Getting it Wrong
Thank YouGary [email protected]
Creative Commons Attribution-Noncommercial 2.5 Australia License
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