wasbo 2008
DESCRIPTION
It’s a Flat, Fast, Creative World: Change or Die. Links (including presentation recording) can be found at http://del.icio.us/derrylyons/wasbo2008/TRANSCRIPT
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Welcome
It’s a Flat, Fast, Creative World:
Change Or Die
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Elluminate
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Our journey today...
Where we've been A Whole New Mind Seth Godin and New Marketing Change or Die Break / Video Change Strategies Kids! Wrap Up
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2006
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The Offshoring Yo-Yo
• Manufacturing
• Technical Support
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Case Study - KCDA
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2008
Alan Deutschman
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Revenge of theRight Brain
1. Overseas Cheaper?2. Computer Do It Faster?3. In Demand?
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Who’s An Artist
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The Power Of Stories
• Fact: The queen died and the king died
• Story: The queen died and the king died of a broken heart
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Seth Godin
Salespeople and marketers used to yell
at strangers.
Now it’s about permission.
Right Brain
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Marketing
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Permission
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Viral
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Every single interaction is an opportunity to do marketing, not a chance to cut costs.
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Starfish and Spiders
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Change:9:1
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…we resist change becauseit invalidates years of
earlier behavior
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…people don’t resist change,they resist being changed
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Remember…
Only wet babies
like change!
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• Relate• Repeat• Reframe
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CHANGE OR DIE:3 Case Studies
• Heart Patients• Delancey House• GM Plant / Nummi
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RELATE
• Permission and trust• Selling you that you have the ability
to change
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REPEAT
• Reinforcing good behavior• Not as prone to falling off the wagon• “Diet” vs. “Lifestyle Change”
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REFRAME
• How things change: • Every single interaction is an
opportunity to do marketing, not a chance to cut costs.
• File sharing is not stealing
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BREAK
…video to start us back…
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Processing Change
http://www.mind-mapping.co.uk
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Phones
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Lifespan of Information
On January 6, 2008, the Parade Magazine insert in the Sunday paper had a very nice article about Benazir Bhutto and how she might be America's best hope in Pakistan
10 days after she was assassinated.
Nod to Karl Fisch
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About Kids
• Digital Natives• China/India – 2 Million Minutes• HOPE for our kids with right-brain
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Digital Native Media
• Youtube – average length is 5 minutes, average view time is 10 seconds or less.
• Kids don’t e-mail, they text. Why?• BFF
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Gaming
• Chandler’s story Runescape• Whole New Mind ~ improved skills
through simulation (right brain)
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When Alternative Ed Goes Mainstream
80 FTE in SK Virtual Academy
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Rethinking School Tech
• Cell Phones• EEEpc• Google Apps• Elluminate
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Telework
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…tying it together
• Change is inevitable,…and can be a good thing
• Change is acceleratingand becoming more subtle
• Relating is SO important• Repeat• Reframe
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thank you