wash less, water less & recycle more: stimulating ... 8 tracy panek_0.pdftracey panek,...
TRANSCRIPT
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Tracey Panek, LS&Co. Historian
WASH LESS, WATER LESS & RECYCLE MORE: STIMULATING SUSTAINABILITY
THROUGH STORYTELLING
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A RECENT INTERVIEW
What Angle?
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Levi Strauss & Co. Waist Overalls
World’s Oldest
Blue Jeans1879
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136-Year-Old Pair of Levi's Blue Jeans Was Built to Last
“I like to think of them as the very first early sustainable garment ... you could wear them out,
you could pass them on, you could patch them up," she said in a tour of the Levi's archives in February. . ."They were built to last," LS&Co.
Historian Tracey Panek
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Two-Horse Trademark, 1886
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Vision:World’s Most
SustainableApparel Company
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SUSTAINABIILITY:WASH LESS
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Wash Less =Save MoreWater
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WASH LESS CHALLENGE—RODEO STYLE
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RODEO RIDER RAGS
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SUSTAINABILITY: RECYCLE
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Origins of the Blue Jean
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Origins of the Blue JeanGOODWILL HUNTING
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SUSTAINABIILITY:REUSE
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Origins of the Blue Jean REUSE—DENIM INSULATION
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Origins of the Blue Jean A GHOSTLY TALE
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Origins of the Blue Jean ROOFING REVEAL
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SUSTAINABILITY:STANDARDS
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25th Anniversary “Terms of Engagement”1st Multinational Apparel Company to Set Manufacturer StandardsIncludes Human Rights & Water Protection (High Quality; Restrict Harmful Chemicals)
SMITHSONIANSEARCH
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RANCHER’S REVELATION
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RANCHER’S REVELATION
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Water<Less Sculpture | The Vault, LS&Co. Museum
WATER STANDARDS
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PEOPLE VISUALS EMOTION
STORY TELLING TIPS
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TRACEY PANEK, Levi Strauss & Co. [email protected]