washington evaluation may 6 2010
DESCRIPTION
Various ways that technology can aid GlobalGiving in building a reputation system for nonprofits.TRANSCRIPT
Building acommunity-powered
online global reputation system
for nonprofitsGlobalGiving - Marc Maxson – May 6th, 2010
What GlobalGiving does:
crowd-sourcingthe funding decisions
2500+ project pages
1000 partner orgs
What GlobalGiving does:
2500+ project pages Individuals donate
crowd
What GlobalGiving does:
2500+ project pages
donatecrowd see results
follow and influence
the project
Core GlobalGiving services
Monitoring & Evaluation
Finds new NGOs
GlobalGiving’s feedback loop kit
Reputation signals Quarterly
project
updates
visitor postcards
Filtered social mediaCommunity
input
topics
• Our philosophy• Crowd sourcing• The state of information / evaluations• Heuristic due diligence• Social media vetting (open challenge)• Community storytelling (complexity based eval)• Mobile payment vetting• Real-time + technology-aided• = M&E risk reduction• Future plans
Our development philosophy. We believe…
1. People (NGOs) want to do the right thing 2. you don't have to be an expert3. the “right thing” isn’t always clear, so be open-minded4. people must be part of a conversation to learn 5. committed people will eventually get it right, by listening to others6. we shouldn’t penalize people for failing to get it right from the get-go
State of the evaluation data
highway
Google – 150M daily users
Wikipedia – 10M daily visitors
Facebook – 200M daily users, 70% outside USA
-- not connected to --
World Bank + IMF = 10,000 people
NGOs = 4 million worldwide (40 million people?)
State of the evaluation data highway
Google – 150M daily users
Wikipedia – 10M daily visitors
Facebook – 200M daily users, 70% outside USA
World Bank + IMF = 10,000 people
NGOs = 4 million worldwide (40 million people?)
World bank
Gov’t data
State of the evaluation data highway
$Global (billions)GDP = $60,000 Markets = $50,000
ODA = $129 (most stays home)
Remittances = $300
Giving = $50
[People talk about this money on ‘net]
Gov’t data
Crowd sourcing
100 voices – 1 conversation
An NGO filtering system that actually pays for itself and funds community-supported
ideas
16 open challenges since 2008
$109,000 in prize incentives
$1,818,462 raised by NGOs
• Global Open Challenge:trains NGOs how to use social media for fundraisingconnects with NGOs that have a group of individual supporters
• Must raise $4,000 from 50 donors in 1 monthBuilds support base and reputation systemNGOs can retrain and try again 3 months laterWe’ve filtered >2000 NGOs since 2008.
Heuristic due diligence• Connect grants, recommenders to larger trust network
i.e. how DailyShow and SecondCity are
related
Heuristic due diligence• Examine NGO footprint on Internet
• Save histories… share them.
Aggregate this information for public
Open Data changes the conversationWhen stories and feedback appear in a public space in real-time, people are more willing to participate.
Community apathy is the enemy of evaluations.
NGOs get more than they give.
Stories feed the Map Kibera Project
• Informal schools• HIV/AIDS services
• Safe / unsafe zones• Water & sanitation needs
kibera.ushahidi.com
A way to crowd-filter 400 data feeds
SMS for beneficiaries - how it works (feedback-loops-beta)
Village level feedback
One switchboard per carrier per country
Msgs synchronized with GG database.
Enters an unsorted queue of messages.
“In the field” page: regional discussion
1
2
3
4
Project #1234
Project #3456
Project #4567
iphone / web sorting taskVolunteers scan messages and tag them to projects, regions, keywords. (and verify auto assignments)
#2086 Short codes in msg auto-assign to projects, select keywords. Reconstructing convos on website
SMS feedback to community (follow a keyword)Using Ushahidi and Frontline
5
Does technology make a difference in feedback
loops?
Iran electionword of mouth
twitt
er
gatherings
YouTube
mass media
Twitter and YouTube replace mass media,
augment public protestsword of mouth gatheringsmass media
twitt
er
Does real-time feedback make a
difference?
Twitter: power of real-time feedback
Instant-messaging can make or break a film within 24 hours. Friday is the new “Opening Weekend.”
$14.4M – Fri$8.8M – SatRecord 39% drop-off
$21.5M – Fri$26.4M – Sat+23% increase (best jump in summer ’09)
http://www.globalgiving.org/storytellers/
GlobalGiving Storytelling project (Kenya)
A pilot study to gather community attitudes about NGO activities and map what’s important to Kenyans.
Results: 3000 stories, 1 interactive map, and a shared resource for everyone.
“Can you share a story about one past community effort you witnessed or know about? Think of a “community effort” as any organized activity led by a person or NGO to improve the lives of a community.
Talk about one moment or experience that was part of this community effort. Explain what happened.
Please transcribe this story here, then answer some questions to help others learn from your experience.”
http://www.globalgiving.org/storytellers/
If story is about a GG partner NGO, we tag it.
http://www.globalgiving.org/storytellers/
Sample story
Catholic Church Group visits sick in the hospital
On Saturday at our church we go to visit the sick in the hospital. Then I saw this boy who was burn almost on his whole backside. He was crying and this made me feel very bad. I had to make him stop crying by telling him stories and sooner the boy slept in my arms. I was at ease when he slept.
http://www.globalgiving.org/storytellers/
Sample story
http://www.globalgiving.org/storytellers/
Picking trash for cash
Okay. So you have these kids who clean up the streets, picking trash. But those in Kibera, they often do it in the neighborhoods where people have more money…. One day they gathered all the trash in a neighboring slum and collected some money. But at the end of the day they returned home to Kibera and there was still trash everywhere. I wished for once they would clean up our own streets.
http://www.globalgiving.org/storytellers/
Next we map the story elements…
Community additudes about this effort are… What area would you tell a friend who wants to copy this effort to focus on improvingt?Divided
United Indifferent
people
plan location
This community effort most improved…
Social relations
Physical well-being
Economic opportunity
community
Leaders behind the project
outsiders
Results have been most influenced by…
http://www.globalgiving.org/storytellers/
Next we map the story elements…
Community additudes about this effort are… What area would you tell a friend who wants to copy this effort to focus on improving?
This community effort most improved… Results have been most influenced by…
Divided
United Indifferent
people
plan location
Social relations
Physical well-being
Economic opportunity
community
Leaders behind the project
outsiders
http://www.globalgiving.org/storytellers/
What can 3000 stories accomplish?
Past study – why do some people become terrorists?
Young people in pakistan collected stories about justice from community.
“Triad” question used to map how each story defined justice.
http://www.globalgiving.org/storytellers/
Get your own back, revenge
Restorative,reconciling
Deterence, stopOthers from doing same
Get your own back, revenge
Restorative,reconciling
Deterence, stopOthers from doing same
Pakistanis in Peshawar map differently from ex-patriot pakistanis in London
Pakistan London-Pakistanis
http://www.globalgiving.org/storytellers/
Why?Record what Kenyans care about.
Share with all NGOs a tool they can use to align their mission with community priorities
Identify organizations that communities support, so we can invite them to GG.
Measure our impact to date.If current GG partners (as a whole) match the same needs that Kenyans talk about, the “marketplace” is working.
Past: Monitoring and evaluation- Find faults, prove impact, attribute credit
Present: Assess and enhance- Outsiders guiding the process
Future: Listening and serving- Community is the filter, the expert, and the arbiter for new directions