wassup recap - june 2012 - session 2

1

WassUp RecapJune 2012

Geert De Laet | Technology EvangelistTwitter: @geertdelaet | hashtag #luonwassup

2 | The Mobile Landscape

2 2

1. Tablets are taking over

3

Facts & figures | Tablet sales

March 8

Source: Gartner, April 2012

118.9tablets forecasted to be sold to end users worldwide in 2012

million

98% increase from 2011 sales

4

Facts & figures | Forrester heightens tablet expectations

March 8

Forrester heightened tablet penetration expectations because of low-cost disruptors, workers driving consumer sales up and touch-plus tablets paving way for Windows 8

105,7 million30,4% of adults

5

Facts & figures | Market share estimates

March 8

Source: Litmus

6

Facts & figures | Demographics

March 8

Source: Litmus

7

Facts & figures | Solo Open Kitchen (BE)

March

Mobile visits to solo.be, March 2012

90.07%

9.93%

desktop mobile

61.23%

20.28%

2.78%

25.67%

iPad iPhone iPod other

8

The new iPad

March 7

Apple launched the new iPad containing a retina display, quad-core A5X processor, 5mp camera and 4G support

click next for video

9

The new iPad

March 7

Apple launched the new iPad containing a retina display, quad-core A5X processor, 5mp camera and 4G support

10

Google Play

February 28

Google reassembled the Android app store, along with Google Music and the Google eBookstore, under the Google Play umbrella.

11

Google Play

February 28

Google reassembled the Android app store, along with Google Music and the Google eBookstore, under the Google Play umbrella.


12

I cloud, You cloud

April 24 & 25

Google Drive Microsoft Skydrive

• Integration with Google Docs• Multi-device• Search capabilities• 5Gb for free• …

• Integration with Office• Multi-device• Public sharing• 7Gb for free• …

13 13

2. Stepping into mobile

14

“Mobile First”


Mobile will ultimately be the way you provision most of your services. The way I like to put it is, the answer should always be mobile first.

- Eric Schmidt, CEO, Google -

“

15

“Mobile First”


We really need to shift to think about mobile first....This is a bigger shift than we sawwith the personal computing revolution

- Kevin Lynch, CTO, Adobe -

“

16

“Mobile First”



17

“Mobile First”


We’re just now starting to get into mobile first and then web second for a lot of our products. What we’re finding is that the designers on mobile are really embracing the constraints [and] that it’s actually teaching us a lot about how to design back to the desktop

- Kate Aronowitz, Director of Design, Facebook -

“

18

So what is this “Mobile First”?


19

“Mobile First” | Preparing for mobile growth


The number of mobile-connected devices will exceed the number of people on earth by the end of 2012.

Globally, mobile data traffic grew 2.3-fold over 2011, more than doubling for the fourth year in a row.

In 2011, mobile data traffic was 8 times the size of the entire global Internet in 2000.

“Mobile First” prepares you for the explosive growth and new opportunities emerging on mobile today. 1

20

“Mobile First” | Embracing constraints


“Mobile First” forces you to focus and prioritize your products by embracing the constraints inherent in mobile design

Fli

ckr,

Gir

l M

eets

Cam

era

scre

en size

2

21

“Mobile First” | Embracing constraints


“Mobile First” forces you to focus and prioritize your products by embracing the constraints inherent in mobile design

Fli

ckr,

Gir

l M

eets

Cam

era

loca

tion

one eyeball

one thumb

84% at home

80% during miscellaneous downtime

74% while waiting in lines or for appointments

69% while shopping

64% at work

62% while watching TV

2

22

“Mobile First” | Building on new capabilities


“Mobile First” allows you to deliver innovative experiences by building on new capabilities native to mobile devices and modes of use.3

23

Google GO|MO

November 1, 2011

Google’s GO|MO site aims to help businesses easily create a mobile-friendly websitehttp://www.howtogomo.com/

24

Google GO|MO

November 1, 2011


25

Google GO|MO

November 1, 2011


26

Battle of the apps: web vs. native


Web or native?Web apps offer greater reach and flexibility, but lack for example access to device features

27



Mobile Internet tasks for which US smartphone users use a mobile app vs browser(src: Yahoo! and Ipsos, 2011)

28



Source: Worklight, 2012

29 29

3. Tech Data Refresh case

30

Meet Refresh Magazine


The printed Refresh magazine has been a solid sales tool for over 21 years.

4.500 contacts (IT resellers)

84% uses it to stay up-to-date

63% uses it in sales process

31

But Refresh was experiencing difficulties


Over the years, everyone was turning digital and mobile… including the resellers

Vendors reallocated marketing budgets

1

Resellers were looking for up to date content, articles and promos

2

48% of the resellers prefer their informa-tion digital

3

32

So we took on the challenge to…


create a cost-efficient cross-platform publication

increase and prove ROMI for Tech Data and its vendors

offer vendors additional ways to communicate

offer resellers a richer experience

make Refresh more segmented and highly targeted

raise reach and shareability

33

The idea: Refresh 2.0 web app


A digital magalog that can be experienced on desktop, laptop, tablets and mobile

34

The idea: Refresh 2.0 web app


A digital magalog that can be experienced on desktop, laptop, tablets and mobile

35

Offering…


create a cost-efficient cross-platform publication

increase and prove ROMI for Tech Data and its vendors

offer vendors additional ways to communicate

offer resellers a richer experience

make Refresh more segmented and highly targeted

raise reach and shareability

multiple devices, one-time

development

surveys, polls, forms,

…

in-depth analytics,

detailed sales

reporting

richer product presentations, product comparisons and cross-selling features

segmented content, real-time price updates

shareable video

content, Twitter

feeds, …

36

The result


a multi-touch, personalized, direct sales tool

37

How we did it


1 Centrally managed content

38

How we did it


2 Web app built in HTML5, CSS3 and jQuery

39

How we did it


3 Responsive design to offer an optimal experience on every device

40

How we did it


Measurement & reporting4

41 41

4. Industry changes

42

Google acquires Motorola Mobility

May 22

From hardware to software, just like Apple

Patent war ammunition

Save Google TV

Tackle Android fragmentation

With the $12,5 billion acquisition, Google gains 20,000 employees, 24,000 patents and 30% of Androids current market share in the U.S.

43

Adobe acquires Nitobi/Phonegap

October 3

With this move, Adobe clearly shifts its mobile focus from Flash to HTML5

44

Adobe Edge

October 3

With this move, Adobe clearly shifts its mobile focus from Flash to HTML5


45 45

Thank you for listening.Now let’s talk.

Geert De LaetTechnology evangelist

[email protected]: @geertdelaet

http://www.luon.com

http://www.luon.com/

wassup recap - june 2012 - session 2

Technology

mobile devices

camera2 mobile

mobile landscape

tv2 mobile

mobile design20

getinto mobile

mobile data traffic

new capabilities3 mobile