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Digital Marketing Plan Waste Management, Inc. By: Luke Roberts

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Page 1: Waste Management Final Marketing Strategy

Digital Marketing PlanDigital Marketing Plan

Waste Management, Inc.Waste Management, Inc.

By: Luke Roberts

Page 2: Waste Management Final Marketing Strategy

Who we are

• Waste Management, Inc. is North America’s leading provider of integrated environmental solutions.

WM is proud to be a leading developer, operator and owner of waste-to-energy and landfill gas-to-energy facilities.

Page 3: Waste Management Final Marketing Strategy

What we do

“We make it our business to treat every day like Earth Day.”

Page 4: Waste Management Final Marketing Strategy
Page 5: Waste Management Final Marketing Strategy

Social MediaWM Current Social Media

Page 6: Waste Management Final Marketing Strategy

Digital Marketing

-Daily spend and monthly budget

-Set and alter lead inquiry for worthwhile business

-Competition monitoring and placement

-Edit keyword/ Ad appearance parameters by days, months, regions and sites to appear

-Continuous Ad content updating

-Decide how many ads will run, at what volumes, and to which specific demographics

Page 7: Waste Management Final Marketing Strategy

Mobile Marketing

WM Phoenix Open Mobile App

Page 8: Waste Management Final Marketing Strategy

Success Metrics

-Daily post feedback

-Klout

-Google Analytics

-Google Insights

-SEOmoz

Page 9: Waste Management Final Marketing Strategy

BudgetIn 2011 WM posted $4.84 billion in profit.

This marketing plan will require $400 million.Evenly divided over 4 marketing Periods at $100 million per quarter.

Page 10: Waste Management Final Marketing Strategy

Thank you for your time!

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